The verdict in three sentences
For a strategy consulting firm targeting ministries, public agencies and donors (World Bank, AfDB, EU, AFD), a credible website costs USD 20,000 to 55,000 in Dubai in 2026, and MAD 60,000 to 140,000 excl. VAT (EUR 5,500 to 13,000) in Rabat. Trilingual content (EN/AR/FR) with a right-to-left Arabic version, and a library of case studies structured by donor and sector drive most of the price gap. Plan 6 to 10 weeks of project time and maintenance of MAD 1,200 per month in Rabat or USD 400 to 1,000 in Dubai.
Why the website matters in tenders
A procurement officer shortlisting 6 firms from an expression of interest checks each firm's website. They look for comparable references, expert CVs and proof of capacity in English. A dated site or one without verifiable references loses points before the technical evaluation even starts.
| Expected element | What the evaluator checks | Budget impact (Rabat / Dubai) |
|---|---|---|
| Case studies by sector | Value, donor, duration, measured results | MAD 8,000 to 20,000 / USD 3,000 to 8,000 |
| Expert profiles | Years of experience, degrees, languages | MAD 4,000 to 10,000 / USD 1,500 to 4,000 |
| Full English version | Read by English-speaking donors | MAD 8,000 to 18,000 / USD 2,000 to 5,000 |
| Arabic version (RTL) | Ministries and Gulf institutions | MAD 10,000 to 22,000 / USD 3,000 to 7,000 |
| Insights and policy notes | Thought leadership, citations | MAD 6,000 to 15,000 / USD 2,000 to 6,000 |
| Compliance page (ethics, anti-corruption) | Frequent donor requirement | MAD 2,000 to 5,000 / USD 800 to 2,000 |
The three 2026 price tiers
| Tier | Scope | Rabat excl. VAT | EUR equivalent | Dubai | Timeline |
|---|---|---|---|---|---|
| Essential | 2 languages, 10 pages, 6 case studies, form | MAD 60,000 to 80,000 | EUR 5,500 to 7,400 | USD 20,000 to 28,000 | 6 weeks |
| Advanced | EN/AR/FR, 18 pages, 15 filterable case studies, insights | MAD 90,000 to 115,000 | EUR 8,300 to 10,600 | USD 30,000 to 42,000 | 8 weeks |
| Complete | EN/AR/FR, 25+ pages, reference library, capability downloads, SEO | MAD 120,000 to 140,000 | EUR 11,000 to 13,000 | USD 45,000 to 55,000 | 10 weeks |
| Maintenance | Updates, backups, 2 h of additions | MAD 1,200/month | EUR 110/month | USD 400 to 1,000/month | Ongoing |
| Hosting and domain | Fast hosting with CDN | MAD 2,500 to 4,500/year | EUR 230 to 410/year | USD 300 to 1,200/year | Annual |
The Arabic version is more than a translation: right-to-left layout, suitable fonts and checking every template add 2 to 3 weeks of work.
How to structure case studies
Each case study should follow the same template, filterable by sector, country and donor: context, assignment, methodology, duration, contract value if the client allows, measured results. An evaluator finds a comparable reference in 30 seconds instead of searching a 40-page PDF.
Mini case study
Nadia, founder of a 12-consultant strategy and public policy firm in Rabat, bids on about 20 tenders a year and wins 3, at an average value of MAD 900,000 (about USD 90,000) per assignment.
- Investment: advanced-tier site at MAD 105,000 excl. VAT, plus MAD 14,400 per year of maintenance.
- Cautious assumption: the site improves shortlisting and lifts the win rate from 15% to 20%, i.e. 1 extra assignment per year.
- Margin on one assignment: about 35%, i.e. MAD 315,000.
- Year-one return: MAD 315,000 of margin for MAD 119,400 spent, a ratio of 2.6.
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A Dubai firm spending USD 38,000 on an equivalent site, with similar assignment values, would need roughly 1.2 extra wins in year one to break even. Nadia also saves time: exportable expert profiles and references cut 4 to 6 hours from each expression of interest.
FAQ
Is the Arabic version essential?
For Moroccan ministries and Gulf institutions it is strongly recommended. It adds MAD 10,000 to 22,000 (USD 3,000 to 7,000) to the budget and 2 to 3 weeks to the timeline.
Can we publish our contract values?
Only with client consent. Donors often publish awarded contract values; in that case you may reuse the public information and cite the source.
How many case studies at launch?
At least 6, ideally 12 to 15, spread across your 3 or 4 main sectors. Each case study takes about 1 hour of writing on the firm's side.
Can the site generate references for tenders automatically?
Yes, as an option: a PDF export of filtered references in donor format costs an extra MAD 8,000 to 15,000 (USD 2,500 to 5,000) and saves several hours per bid.
What does MAD 1,200 a month of maintenance cover?
Security updates, daily backups, monitoring and 2 hours of additions per month, for example a new case study in all 3 languages.
Let's scope your project. We price your firm's trilingual website, MAD 60,000 to 140,000 (EUR 5,500 to 13,000) or USD 20,000 to 55,000 for the Gulf market, depending on case studies and languages, delivered in 6 to 10 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
