Choosing a web package isn't "pricier = better". It's "matched to your business phase = better". A starting Dakar SME has different needs than an SME at 500M FCFA revenue. Here's the decision matrix based on our 2022-2025 portfolio.
TL;DR
- Starter 400-700K FCFA: launch, 5-8 pages, no complex module. For TPEs < 30M revenue/year or MVP test.
- Pro 800K-1.5M: 8-12 pages + 1-2 functional modules (booking, simple catalog, basic e-commerce). For SMEs 30-150M revenue.
- Custom 1.5-3M+: 10+ pages, complex business modules, API integrations (payment, CRM, ERP). For SMEs 150M+ revenue or ambitious structures.
- Institutional on quote (3M+): heavy projects, multi-country, referrals, internal SaaS. No ceiling.
4-criteria decision matrix
Criterion 1: Your annual revenue
- < 30M FCFA/year → Starter
- 30-150M FCFA/year → Pro
- 150-500M FCFA/year → Custom
- 500M+ → Institutional (on quote)
Criterion 2: Business complexity
- No specific module (just presentation + contact) → Starter
- 1-2 functional modules (booking, quote, catalog <30 products) → Pro
- Custom modules (referrals, client portal, multi-vendor, API integrations) → Custom
Criterion 3: 12-24 month ambition
- Stabilize existing → Starter
- Double revenue with a digital channel → Pro
- Enter new markets, pan-African, scaling → Custom
- Build a full platform → Institutional
Criterion 4: Acceptable timeline
- Go live in 2-3 weeks → Starter
- Go live in 4-7 weeks → Pro
- Go live in 8-12 weeks → Custom
- Go live 12+ weeks → Institutional
What's EXACTLY in each Kolonell package
Starter (400-700K FCFA)
- 5-8 pages (home, about, services, contact, legal)
- Custom design based on adapted Kolonell template (not Wix)
- Basic local SEO + LocalBusiness schema.org
- Simple contact form
- 3G mobile optimized
- 6 months free Vercel/Netlify hosting
- 2 major revisions included
Suitable for: artisan, independent consultant, small shop, association.
Pro (800K-1.5M FCFA)
- 8-12 pages
- Fully custom design (not template-based)
- 1-2 functional modules:
- Online booking module (slots + reasons)
- Product catalog <30 SKUs (e-commerce light)
- Multi-step quote form
- Blog with 5 initial articles written
- Wave or OM integration (1 of 2)
- Advanced local SEO + extended schema.org
- Hyper-optimized 3G mobile
- 6 months free hosting
- 3 months free maintenance
Suitable for: medical practice, restaurant, small e-commerce, small hotel, primary school.
Custom (1.5-3M FCFA)
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- 10+ pages + business-specific structure
- Personalized UX design (client workshops, prototypes)
- Complex custom modules:
- Multi-practitioner booking + deposits
- Full e-commerce (100+ products, payment, zone delivery, returns)
- Connected client portal (history, invoices)
- Referral module + auto-commissions
- API integrations (hotel PMS, CRM, ERP)
- Wave + OM + Stripe CC
- Local + international SEO
- Blog writing + 10+ article pipeline
- 6 months free hosting + maintenance
Suitable for: multi-practitioner clinic, primary-high school, 100+ SKU boutique, 30+ room hotel, law firm.
Institutional (on quote)
- Multi-site, multi-language, multi-country
- Custom internal SaaS
- Complex ERP integrations (SAP, Odoo)
- Custom business workflow
- Strengthened compliance (Senegal DCP, EU GDPR)
Suitable for: international NGO, large multi-country CFA SME, bank, administration.
2 traps to avoid
- Over-investing at launch — a bakery doing 18M revenue/year doesn't need a 2.5M custom site. Starter + upgrade to Pro at N+2 if growth confirmed.
- Under-investing to save — a private school at 200M revenue taking a Starter misses online enrollment and loses 20-40 students/school year. Custom pays back in one school year.
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Not sure which package fits your business?
Kolonell does a free 30-min diagnosis (WhatsApp or phone) to recommend the package matching your revenue, sector, ambition. WhatsApp +221 77 596 93 33 or kolonell.com/en/devis-gratuit.
FAQ
Can we upgrade from Starter to Pro later?
Yes, without rebuilding from zero. Codebase preserved, new modules added incrementally. Typical upgrade cost: 60-70% of direct Pro price.
Is maintenance mandatory after free months?
No, but strongly recommended (monitoring, security, ongoing SEO). Monthly package 40-90K FCFA by complexity.
What justifies the Starter → Pro price jump?
Custom functional modules (booking, catalog, payment). Each module demands 40-80h dev + design + test. That's the bulk of Pro vs Starter budget.
Is Custom always profitable?
No — only if your revenue can absorb the investment and you have a clear channel where the site will generate ROI. Otherwise stay on Pro.
Mohamed Ba
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.