The verdict in three sentences
For a network of 15 staffing branches, around Manchester or Lille, a multi-branch website built for local SEO costs EUR 15,000 to 28,000 (about GBP 13,000 to 24,000), delivered in 10 weeks. It creates one page per branch and per labour catchment area, syncs the Google Business Profile listings and surfaces jobs on searches like "forklift driver agency Salford" or "temp agency Stockport". Cost per applicant falls from EUR 18 to 35 on job boards to EUR 4 to 8 organically, a 2026 order of magnitude seen on this type of network.
The architecture of a multi-branch site that ranks
A network director today depends on job boards to fill logistics, manufacturing and construction assignments. The problem is simple: temps search by town and by trade, and the current site has a single "Our branches" page listing 15 addresses.
| Element | Volume | 2026 budget (EUR) | SEO effect |
|---|---|---|---|
| Enriched branch pages | 15 pages | 3,000 to 5,500 | "staffing agency + town" searches |
| Catchment area × trade pages | 40 to 60 pages | 4,000 to 8,000 | "forklift temp Bolton", "welder Oldham" |
| Job feed from the staffing software | 300 to 800 live jobs | 3,000 to 6,000 | Google for Jobs indexing |
| Google Business Profile sync | 15 listings | 1,500 to 3,000 | Local Maps pack |
| Quick mobile application | CV in 60 seconds | 2,000 to 3,500 | Conversion rate |
| Structured data and performance | Whole site | 1,500 to 2,000 | JobPosting, LocalBusiness |
A network that first wants branch pages, the job feed and mobile applications starts around EUR 15,000. With 60 written catchment × trade pages and the sync of all 15 listings, it rises to EUR 24,000 to 28,000. Ongoing SEO then costs EUR 800 to 1,500 a month.
Job boards versus organic: cost per applicant
| Channel | Cost per applicant | Time to first applicants | Dependency |
|---|---|---|---|
| General job board | EUR 18 to 25 | Immediate | High |
| Specialist logistics or construction board | EUR 25 to 35 | Immediate | High |
| Sponsored ads on aggregators | EUR 12 to 20 | Immediate | High |
| Paid social | EUR 8 to 15 | 1 to 2 weeks | Medium |
| Local SEO and Google for Jobs | EUR 4 to 8 | 3 to 6 months | Low |
| Referrals and existing candidates | EUR 2 to 5 | Variable | Low |
SEO does not fully replace job boards: it usually covers 40 to 60% of needs after 12 months, and job boards remain useful for seasonal peaks.
Return over 18 months
| Period | Organic applicants per month | Estimated monthly saving | Cumulative net (EUR 22,000 project + EUR 1,000/month SEO) |
|---|---|---|---|
| Months 1 to 3 | 50 to 100 | EUR 1,000 | -EUR 22,000 |
| Months 4 to 6 | 300 | EUR 6,000 | -EUR 7,000 |
| Months 7 to 9 | 500 | EUR 10,000 | +EUR 20,000 |
| Months 10 to 12 | 650 | EUR 13,000 | +EUR 56,000 |
| Months 13 to 18 | 750 | EUR 15,000 | +EUR 140,000 |
Assumption: EUR 20 saved per applicant shifted from a job board to organic, monthly SEO cost deducted. These figures are an estimate that depends on local competition and job volume.
Mini case study
Marc, network director of a group of 15 staffing branches, buys 1,200 applicants a month on job boards at an average of EUR 24, or EUR 28,800 a month. He invests EUR 22,000 in the multi-branch site and EUR 1,000 a month in SEO.
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By month twelve, 650 applicants a month arrive organically at an all-in cost of about EUR 4, which lets him cut half of his job board credits. His acquisition budget drops to about EUR 16,000 a month, a EUR 12,800 monthly saving. The project pays back around month seven.
FAQ
How much does a website for a 15-branch staffing network cost?
Expect EUR 15,000 to 18,000 for branch pages, the job feed and mobile applications. With 40 to 60 catchment × trade pages and Google Business Profile sync, the budget reaches EUR 24,000 to 28,000.
How long before the first SEO results?
Google Business Profile listings and Google for Jobs generate applicants within 4 to 8 weeks. Catchment × trade pages take 3 to 6 months to rank on competitive searches.
One page per branch or per town?
Both: one page per branch for the local Maps pack, and one page per catchment area and trade for precise searches. A 15-branch network usually targets 50 to 75 pages in total.
Can the site pull jobs from our software?
Yes, through an XML feed or an API, the 300 to 800 live jobs are published automatically with JobPosting markup. The connector costs EUR 3,000 to 6,000 depending on the software.
Should we stop using job boards?
No, it is better to cut credits gradually by 30 to 50% over the months. Job boards remain useful for seasonal peaks and rare profiles.
Let's scope your project. Send us your branch list, your priority trades and your current job board spend: we will price a site between EUR 15,000 and 28,000 delivered in 10 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
