The verdict in three sentences
On large orders, full payment on delivery is a gamble: the customer can back out and you are left with immobilized stock. Asking for a 30 to 50% deposit at order time halves the cancellation rate and advances your cash by a full cycle. Presented clearly with a payment schedule, splitting does not break conversion, it secures it.
Full payment on delivery versus deposit + balance
The "all on delivery" model looks reassuring to the customer, but it shifts all risk onto the seller: production, immobilization, transport, then possible last-minute cancellation. A deposit reverses part of that risk and creates psychological commitment.
| Criterion | Full on delivery | Deposit + balance |
|---|---|---|
| Cancellation rate | Baseline | -50% |
| Customer commitment | Low | Strong |
| Cash | Collected at the end | Advanced by one cycle |
| Trigger threshold | None | Basket > 100,000 FCFA |
| Typical deposit | 0% | 30 to 50% |
| Balance | 100% on delivery | On delivery or T+X |
| Immobilized stock risk | High | Reduced |
A deposit is not friction, it is a filter: it screens out unserious orders and confirms the real ones. The trigger threshold avoids imposing a deposit on small baskets where it adds nothing.
Configuring the split without breaking conversion
The key is transparency: a schedule shown before payment reassures as much as it commits. Here are 2026 reference parameters for a Lagos shop selling high-ticket items.
| Parameter | 2026 order of magnitude |
|---|---|
| Activation threshold | Basket over 100,000 FCFA |
| Deposit at order | 30 to 50% of total |
| Balance | On delivery or agreed T+X |
| Payment channel | Card, bank transfer, USSD wallet |
| Balance reminder | Message T-1 before delivery |
| Cash impact | +1 cycle advance |
| Effect on conversion | Preserved if schedule is clear |
Display the deposit amount, the balance amount and the date: a customer who sees "50,000 FCFA now, 50,000 FCFA on delivery" decides faster than one facing a single 100,000 FCFA total.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Meet Chidi, who sells custom furniture in Lagos with an average basket of 250,000 FCFA (about 410 USD) and 40 orders per month, a theoretical revenue of 10,000,000 FCFA. Without a deposit, he suffers 20% cancellation, or 8 lost orders and 2,000,000 FCFA gone every month, with stock built for nothing.
In 2026 he requires a 40% deposit above 100,000 FCFA. The cancellation rate drops to 10%: he loses only 4 orders instead of 8, that is 1,000,000 FCFA recovered every month and 12,000,000 FCFA over the year. As a bonus, he collects 100,000 FCFA of deposit per order at validation, financing his raw materials without waiting for delivery.
FAQ
From what amount should I ask for a deposit? The 2026 order of magnitude is a 100,000 FCFA threshold: below it, a deposit adds little and creates friction. Above it, a 30 to 50% deposit secures the order and your cash.
Does a deposit scare customers away? No, if presented with a clear schedule. A serious customer accepts to commit; one who refuses a 40% deposit would probably have cancelled on delivery.
Which payment channel for deposit and balance? Card, bank transfer and USSD wallets for flexibility, with a separate payment link for the deposit and for the balance. A T-1 reminder before delivery secures the balance collection.
How much do I gain in cash? The deposit advances your collection by a full cycle. On a 250,000 FCFA order, a 40% deposit gives you 100,000 FCFA immediately to finance raw materials.
Can I recommend this solution and be paid? Yes. The Kolonell referral program pays 12% on an e-commerce project including split payment, and 15% + 5% recurring on a website. Introduce a craftsman or high-ticket seller and earn your commission.
Let's talk about your project. We integrate deposit and split payment into your shop, and you can become a Kolonell referral partner. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

