The verdict in three sentences
A sign manufacturer targeting franchise networks, property developers and public bodies should budget EUR 4,500 to 8,500 (about USD 4,900 to 9,300) with an agency for a credible B2B website in 2026. The simplified quote configurator (around EUR 2,000 as an option) is the investment that turns the site into a qualified lead engine. A EUR 2,000 freelance site is enough to exist online, but rarely enough to win a public tender or a 40-location franchise rollout.
What you are actually buying: 2026 price ranges
Price depends less on page count than on three business features: a project gallery filtered by sector, dedicated public procurement pages and the pre-quote tool. Here is the 2026 order of magnitude, shown in EUR with USD equivalents in mind (Toronto agencies quote similar levels in CAD).
| Service | Freelancer | Local agency | Indicative timeline |
|---|---|---|---|
| Showcase site, 8 to 12 pages (WordPress or Next.js) | EUR 2,000 to 3,500 | EUR 4,500 to 8,500 | 5 to 8 weeks |
| Project gallery filtered by sector | EUR 300 to 600 | EUR 800 to 1,500 | +1 week |
| Public procurement pages (references, compliance documents, certifications) | EUR 200 to 400 | EUR 500 to 900 | +3 days |
| Simplified quote configurator | rarely offered | +EUR 2,000 | +2 weeks |
| Photo shoot of 20 installations | EUR 600 to 900 | EUR 900 to 1,500 | 1 to 2 days |
| SEO copywriting for 10 pages | EUR 500 to 900 | EUR 1,000 to 1,800 | 2 weeks |
| Maintenance and hosting | EUR 40 to 80/month | EUR 90 to 160/month | ongoing |
For a 14-person manufacturer, the most common scenario lands around EUR 7,500: base agency site, sector gallery, procurement pages and SEO copy, without the configurator at launch.
The pages that win each of the three targets
Each target looks for different proof. A franchise network's construction manager wants to know whether you can handle a 30-site rollout in 6 weeks. A developer wants references for pylons and hoarding signage. A public buyer wants certifications, compliance documents and a named contact.
| Target | Priority page | Expected proof | Metric to track |
|---|---|---|---|
| Franchise networks | Multi-site rollout | Lead times per wave, national installation, brand guidelines respected | Requests for 10+ locations |
| Property developers | Hoarding signage and pylons | Before/after photos, production lead times | Quote requests per month |
| Public bodies | Public procurement | Certifications, public references, accessibility | Bid pack downloads |
| Local retailers | Illuminated signs | Compliance with the municipal sign bylaw | Inbound calls |
| Architects | Interior wayfinding | Material sheets, technical PDFs | Spec sheet downloads |
Local sign bylaws regulate the size and lighting of storefront signs: a page that explains them clearly reassures retailers and attracts steady local searches.
Quote configurator: profitable or gimmick?
A simplified configurator asks for the type of work (cut letters, illuminated box sign, pylon, window vinyl), approximate dimensions, number of locations and target date. It does not calculate a firm price: it qualifies the request and returns a range. In practice, it halves the email back-and-forth before the first estimate and pushes multi-site projects to the top of the pile. It pays off once you receive more than 15 requests a month.
Mini case study
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Thomas runs a 14-person sign company (EUR 2.1M revenue) and invests EUR 9,500: EUR 7,500 for the site and EUR 2,000 for the configurator, plus EUR 130 a month of maintenance. Over 12 months, total cost reaches EUR 11,060. The site generates 6 more qualified requests a month. With a 20% close rate and an average order of EUR 4,800, that is about 14 contracts and EUR 67,000 of additional revenue a year. At a 30% gross margin, the site returns nearly EUR 20,000 of margin, a payback in under 7 months.
FAQ
Is a EUR 2,500 freelance site enough?
Yes for a craftsman working mostly with neighbourhood stores. To target networks and public bodies, the sector gallery and procurement pages are usually missing, which means EUR 1,300 to 2,400 of add-ons.
How long between signature and launch?
Allow 5 to 8 weeks for the site alone, and 2 more weeks with the configurator. The bottleneck is almost always collecting project photos.
What does maintenance cost for a signage website?
Between EUR 90 and 160 a month with an agency, including hosting, backups, security updates and one to two hours of changes.
Should we show prices on the site?
Not firm prices, but indicative ranges (for example "cut letters from EUR 1,200") filter out unqualified requests and raise the close rate.
Does the website really help win public contracts?
It does not replace the bid itself, but public buyers often check your references online before inviting you. A dedicated page with 5 to 10 public references is enough.
Let's scope your project. Send us your targets, your 10 best installations and an indicative budget (EUR 4,500 to 9,500) and we will price the site with or without the configurator on a 5 to 8 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
