The verdict in three sentences
For a Dublin fashion or beauty brand, store maintenance costs 120 to 1,000 EUR a month excluding VAT in 2026, depending on the platform, the number of plugins or apps and the guaranteed response time. WooCommerce costs more to look after than Shopify at the same scope, because hosting, updates and security sit with you. Judge a retainer on three written numbers: included hours, check frequency and the time to restore a broken checkout.
Retainer tiers and what they cover
| Tier | Shopify, per month | WooCommerce, per month | Change hours | Response time | Best for |
|---|---|---|---|---|---|
| Essential | 120 to 220 EUR | 170 to 320 EUR | 2 hours | 48 business hours | Under 300 orders a month |
| Standard | 280 to 500 EUR | 350 to 600 EUR | 4 hours | 8 business hours | 300 to 1,500 orders a month |
| Premium | 550 to 850 EUR | 650 to 1,000 EUR | 8 hours | 2 hours, 7 days during peaks | Over 1,500 orders or strong seasonality |
Irish brands often sell heavily into the UK, and Black Friday to Christmas can represent a large share of annual revenue. A Standard retainer with a boosted 2 hour response from November to January is often cheaper than Premium all year.
Tasks and how often they should happen
| Task | Shopify | WooCommerce | Recommended frequency |
|---|---|---|---|
| Core updates | Handled by the platform | WordPress and WooCommerce, tested on staging | Monthly, security patches within 7 days |
| Plugin or app updates | Compatibility checks | 15 to 40 plugins to update | Monthly |
| Backups | Data and theme export | Database and files, kept 30 days | Daily for WooCommerce, weekly for Shopify |
| Checkout monitoring | Real test order | Real test order and email notifications | Weekly, plus automated alerts |
| UK shipping and customs | Duties, tax settings and labels checked | Same, plus plugin settings | Monthly and after any rule change |
| Speed checks | Mobile score and page weight | Same, plus caching and server | Monthly |
| Activity report | Work done, incidents, time used | Same | Monthly |
Since Brexit, shipping from Ireland to Great Britain involves customs declarations and UK VAT on many consumer parcels, while Northern Ireland follows specific rules. A maintenance provider should check that tax and duties settings still match current rules, because a misconfiguration silently erodes margin.
Extra costs to budget
| Extra cost | Range 2026 | Note |
|---|---|---|
| WooCommerce hosting | 25 to 160 EUR a month | Commerce-grade hosting, not entry-level shared plans |
| Shopify apps | 60 to 450 EUR a month | Reviews, loyalty, subscriptions, cross-border tools |
| WooCommerce plugin licences | 300 to 1,600 EUR a year | Annual renewals often forgotten |
| Extra hours | 70 to 110 EUR an hour | Beyond the monthly allowance |
| Out-of-contract emergency | 180 to 450 EUR | Evening and weekend premium |
If you prefer compact retainers, Kolonell offers maintenance at 38, 76 or 115 EUR a month depending on the level, to be weighed against your real need for change hours.
Mini case study
Illustrative example: Aoife, managing director of a knitwear brand in Dublin, runs a WooCommerce store with 150 products and 900 orders a month at an average order value of 85 EUR, 40 % shipped to the UK. Last December, an outdated tax plugin charged the wrong amounts on UK orders for 5 days, triggering refunds and complaints.
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Estimated cost: 150 UK orders affected, 12 EUR average refund and handling each, or 1,800 EUR, plus 1,100 EUR of emergency work. She signs a Standard retainer at 480 EUR a month with 4 hours and an 8 hour response, boosted to 2 hours from November to January for 180 EUR extra a month. Annual cost: 6,300 EUR, offset by 48 included hours she previously paid 90 EUR an hour for, worth 4,320 EUR, and by incidents avoided at peak season.
FAQ
How much does Shopify maintenance cost in Dublin in 2026?
Between 120 and 850 EUR a month excluding VAT depending on included hours and response time. Add 60 to 450 EUR a month of paid apps, which deserve a quarterly audit.
Why is WooCommerce more expensive to maintain?
You manage hosting, backups and updates for 15 to 40 plugins yourself. Expect 20 to 30 % more than Shopify for the same service level.
What response time should we require?
At least 8 business hours on a checkout failure once you pass 300 orders a month. During Black Friday and Christmas, a 2 hour response limits the loss to a handful of orders.
Do retainers cover UK customs settings?
Only if the contract says so, so list it explicitly. A monthly check takes 30 to 60 minutes and protects margin on every UK order.
Can we switch maintenance provider easily?
Yes, if admin access, hosting and the domain are in your company's name. Plan 1 to 3 months of notice and a documented 2 to 4 hour handover.
Let's scope your project. Send us your store URL and order volumes, and we will run a health check, then price the right maintenance level and its monthly cost. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
