The verdict in three sentences
For an AIM-quoted mid-cap, the investor section of the website is a compliance tool as much as a communication tool: AIM Rule 26 lists what must be online and UK MAR requires inside information to stay published for at least 5 years. As a 2026 ballpark in London, an investor relations section costs GBP 10,000 to 30,000 (about EUR 11,500 to 34,500), plus a share price feed at GBP 1,300 to 5,000 a year. A good project cuts the time to publish each announcement to minutes and removes the risk of a gap in the regulatory archive.
What the rules require from the website
The finance team of a quoted company works to a tight calendar. AIM rules and the market abuse regime set precise requirements, and the website is where investors, the Nominated Adviser and analysts check compliance.
| Requirement | Source | What the website must do |
|---|---|---|
| Inside information | UK MAR, article 17 | publish promptly, keep online 5 years minimum |
| Rule 26 disclosures | AIM Rules for Companies | board, constitution, significant shareholders, updated within 2 business days |
| Annual report | AIM Rule 19 | online within 6 months of year end |
| Half-year report | AIM Rule 18 | online within 3 months of period end |
| AGM documents | Companies Act 2006 | notice and documents available before the meeting |
| Director dealings | UK MAR, article 19 | announcements archived with other RNS releases |
A clearly labelled, time-stamped regulatory news section archived over 5 years is the core. The rest (story, governance, share price) is there to persuade.
Budget by component
Cost depends on how automated publishing is, how many languages you serve and how the section fits the existing corporate site.
| Component | Content | Indicative 2026 budget (GBP) |
|---|---|---|
| IR architecture and design | investor pages, governance, shareholder structure | 2,500 to 7,000 |
| Regulatory news module | RNS import, time stamps, categories, 5-year archive | 2,000 to 6,000 |
| AGM section | documents, proxy voting links, webcast | 1,700 to 5,000 |
| Financial calendar and email alerts | events, sign-up, automatic sends | 1,300 to 3,500 |
| Second language | templates, translation workflow, simultaneous release | 1,700 to 5,000 |
| Charts and financial data | key figures, Excel downloads | 800 to 3,500 |
| Total IR section | 10,000 to 30,000 | |
| Real-time or delayed share price feed | widget, history, investment calculator | 1,300 to 5,000 a year |
A realistic timeline is 8 to 12 weeks, avoiding go-live during a results window. For reference, Kolonell, as a nearshore French-speaking agency, prices a medium-complexity custom application at 4,000,000 to 7,000,000 FCFA (about EUR 6,100 to 10,670), with Standard maintenance at 75,000 FCFA a month (about EUR 110): a well-scoped IR section often fits that range.
The choices that matter
Three decisions drive quality. First, simultaneous release in every language you publish in: a translated announcement posted two hours late creates an equal access problem. Second, the approval workflow: the CFO, company secretary and communications lead should sign off in the CMS, with a log of who published what and when. Third, archiving: no redesign may remove announcements under 5 years old, which happens more often than people think.
Mini case study
James is CFO of an AIM-quoted engineering group in London with 420 staff. He publishes 25 regulatory announcements and documents a year, each taking 3 hours of formatting, chasing the web supplier and checking, at an internal cost of GBP 80 an hour.
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- Current publishing cost: 25 x 3 x 80 = GBP 6,000 a year
- With a news module and automatic alerts: 30 minutes per release, or GBP 1,000 a year
- Annual saving: GBP 5,000, or GBP 15,000 over 3 years
- 3-year cost: GBP 19,000 IR section + 3 x GBP 2,600 share price feed + 3 x GBP 2,000 maintenance = GBP 32,800
Time savings cover close to half the cost; the rest is justified by compliance and by the quality of investor relations.
FAQ
How much does an investor relations website cost for a quoted mid-cap?
As a 2026 ballpark, GBP 10,000 to 30,000, plus GBP 1,300 to 5,000 a year for the share price feed. Extra languages and the AGM section move the budget most.
How long must announcements stay online?
UK MAR requires at least 5 years for inside information. Plan archives filterable by year and document type.
Do we need a real-time share price?
It is not mandatory, and a 15-minute delayed feed often costs 2 to 3 times less. Real time makes sense mainly for stocks followed by active international investors.
What timeline should we plan?
Allow 8 to 12 weeks. Schedule go-live outside a results window, at least 4 weeks before a half-year or annual release.
How do we make the IR section visible on Google?
A clear structure, consistent page titles and structured data usually suffice. Our monthly SEO plans run from 100,000 to 350,000 FCFA a month (about EUR 150 to 530).
Let's scope your project. Share your financial calendar, publication languages and current site: we will price an IR section deliverable in 8 to 12 weeks, outside your results window. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
