The verdict in three sentences
Institutional deals carry the lowest rate in the Kolonell program (8%), yet they are the most lucrative per deal. A 20,000,000 FCFA budget generates 1,600,000 FCFA in commission — the equivalent of dozens of showcase sites. In Johannesburg in 2026, the institutional partner plays the long relationship with enterprise accounts, not volume.
A single check crushes volume
Compare the volume logic (SME showcase sites) with the relationship logic (enterprise accounts). The number of deals collapses, but commission per deal explodes.
| Institutional budget (FCFA) | 8% commission (FCFA) | Equals ~N Starter showcase sites |
|---|---|---|
| 5,000,000 | 400,000 | ~11 |
| 8,000,000 | 640,000 | ~17 |
| 10,000,000 | 800,000 | ~21 |
| 18,000,000 | 1,440,000 | ~38 |
| 25,000,000 | 2,000,000 | ~53 |
| 40,000,000 | 3,200,000 | ~85 |
| 60,000,000 | 4,800,000 | ~128 |
A single Group/Holding project at 8% can exceed a hundred showcase sites brought in. Rarity is offset by scale.
A long cycle, multiple decision-makers
Selling to a bank, an international NGO or a ministry takes months. The partner does not "sell": they open the door and nurture the relationship.
| Phase | 2026 duration | Key decision-makers |
|---|---|---|
| First contact | Month 0 | Executive management / IT director |
| Needs scoping | Month 1-2 | IT, communications, legal |
| Tender / quote | Month 2-4 | Procurement, management |
| Budget approval | Month 3-6 | Committee, CEO, sometimes board |
| Signature + deposit | Month 4-9 | Authorized signatory |
The 3 to 9 month cycle demands patience, but a single signed contract funds an entire quarter.
What reassures an enterprise account
Institutional decision-makers buy governance and compliance as much as design: editorial validation workflow, WCAG 2.1 AA accessibility, GDPR and Senegal's law 2008-12 compliance, SLAs and secure hosting. A partner who knows this vocabulary inspires trust and speeds up the introduction.
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Mini case study
Aminata, an executive well connected to management teams in Johannesburg, brings just one institutional file in the quarter: a corporate site + intranet at 18,000,000 FCFA.
- Commission: 18,000,000 × 8% = 1,440,000 FCFA
- Over the quarter, that averages ~480,000 FCFA/month
- A second file signed within the year nearly doubles her annual referral income
She did not chase volume: she nurtured one relationship and opened one door.
FAQ
Why accept 8%, the lowest rate? Because the base is enormous. 8% of 25,000,000 FCFA (2,000,000 FCFA) far exceeds 15% of a 500,000 FCFA showcase site (75,000 FCFA). The low rate applies to a very large number.
Do I need a book of executive contacts? Ideally, yes. Institutional deals are sold through relationships: access to CEOs, IT directors, communications heads. Without a network, start with vitrine or e-commerce.
How long before I get paid? The cycle is long (3-9 months to signature), but a first share lands on the deposit, not on final delivery. Then payout within ~7 days via mobile money or bank transfer.
Is one deal a year worthwhile? A Premium file at 18,000,000 FCFA pays 1,440,000 FCFA in commission. Even one a year far outperforms dozens of small sales in effort-to-income terms.
Does Kolonell handle the technical complexity and compliance? Yes: dedicated project manager, security audit, accessibility, GDPR and local-law compliance. The partner carries the relationship, Kolonell carries execution.
Let's talk about your project. Open the door to an enterprise account and earn 8% on multi-million FCFA budgets. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
