The verdict in three sentences
Selling a showcase website is the ideal entry point into referral work: accessible ticket, short cycle, 15 % commission plus 5 % recurring. The Kolonell demo personalises live (business name, city, colour) and convinces a prospect in 5 minutes on their own phone. Expect a 7-to-15-day cycle from first contact to signature.
The 5-minute sales script
The showcase sales power is the instant demo. You open the parametrised link, the shop owner sees THEIR business online, and the argument makes itself. Here is the outline.
| Step | Duration | Goal |
|---|---|---|
| Hook | 30 s | "Do your customers find you on Google?" |
| Custom demo | 2 min | Show the site in their name/colour |
| Proof | 1 min | Competitors already online |
| Price + tiers | 1 min | 250k / 500k / 1,200k FCFA |
| Closing | 30 s | "Shall we start this week?" |
The three showcase tiers give three commission levels. The higher you take the prospect, the higher the commission climbs.
| Tier | Price FCFA | Commission 15 % | Recurring 5 % |
|---|---|---|---|
| Starter | 250,000 | 37,500 | 2,500 FCFA/month |
| Growth | 500,000 | 75,000 | 5,000 FCFA/month |
| Premium | 1,200,000 | 180,000 | 10,000 FCFA/month |
Common objections and answers
Shop owners almost always raise the same doubts. Prepare these answers.
- "Too expensive": a Starter at 250,000 FCFA pays for itself with 2-3 sales won thanks to the site; payment plans available.
- "I already have Facebook": Facebook does not rank on Google, a site does. The two complement each other.
- "No time": Kolonell handles everything, you supply logo and text, delivery in 7-15 days.
- "Does it really work?": show a competitor already online and their Google ranking.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Ibrahim, a partner in Ziguinchor, prospects a hair salon. He opens the demo in the salon's name, purple colour: the manager is sold in 4 minutes and signs a Growth at 500,000 FCFA. Immediate commission: 75,000 FCFA. She takes maintenance at 100,000 FCFA/month: recurring = 5,000 FCFA/month. Ibrahim recoups his half-day of prospecting on the very first deal.
FAQ
How do I personalise the demo? You pass name, city, phone and colour as URL parameters. The demo site instantly shows the prospect's identity, with no code.
How long from contact to payment? The average showcase cycle is 7 to 15 days. The commission is paid once Kolonell collects, usually right after.
What if the prospect hesitates on price? Step down a tier (Growth to Starter) rather than lose the sale. 37,500 FCFA of commission beats zero, and the upsell can come later.
Do I have to write the site content? No. You collect the logo and basic info, Kolonell produces the content and design. Your role ends at the introduction.
How many showcase sites per month is realistic? A motivated partner signs 3 to 8 showcase sites/month, i.e. 110,000 to 600,000 FCFA of immediate commission, plus the recurring that stacks.
Let's talk about your project. Get your demo link and sell your first showcase site this week. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
