The verdict in three sentences
Selling a Kolonell online store earns 12 % commission, i.e. 120,000 to 720,000 FCFA per deal, on tickets far heavier than a showcase site. The killer argument in 2026: native Wave and Orange Money payment, which merchants already selling on WhatsApp demand so they can stop chasing transfer receipts. The cycle is longer (15 to 30 days) but each signature is worth several showcase sites.
Targeting WhatsApp/Instagram sellers
The best e-commerce prospect already sells online, but in a makeshift way: catalogue in a story, orders in DMs, payment at the customer's whim. They lose sales and time. A Kolonell online store formalises everything: catalogue, cart, Wave/OM checkout, order tracking.
| Current pain | E-commerce solution | Impact |
|---|---|---|
| Orders lost in DMs | Cart + checkout | Less abandonment |
| Transfer receipts | Automatic Wave/OM | Instant collection |
| No clear catalogue | Product pages | Average cart +15-30 % |
| Untracked stock | Stock dashboard | Zero overselling |
These 2026 orders of magnitude vary by sector, but the story is always the same: formalise = sell more and lose less.
Commission by e-commerce tier
The 12 % rate applies to all three e-commerce tiers. As tickets are high, the absolute commission is strong from the Starter.
| Tier | Price FCFA | Commission 12 % | Recurring 5 % |
|---|---|---|---|
| Starter | 1,000,000 | 120,000 | 7,500 FCFA/month |
| Growth | 2,000,000 | 240,000 | 7,500 FCFA/month |
| Premium | 4,000,000 | 480,000 | 10,000 FCFA/month |
| Premium+ | 6,000,000 | 720,000 | 10,000 FCFA/month |
Handling the big-ticket closing
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A 2,000,000 FCFA ticket does not close in 5 minutes. The prospect wants concrete proof: clickable demo, Wave checkout simulation, sample order dashboard. Offer payment in 2-3 instalments and reassure on timing (Starter delivery in 3-4 weeks). Closing hinges on proof: show a working Wave checkout, not a pitch.
Mini case study
Dieynaba, a partner in Dakar, prospects a cosmetics seller shifting 40 orders/month on Instagram. She shows a demo with Wave checkout and computes: at 40 orders, formalising cuts abandonment and adds ~15 % to the cart. The seller signs a Growth at 2,000,000 FCFA. Dieynaba's commission: 240,000 FCFA immediate, plus 7,500 FCFA/month recurring on maintenance. A single e-commerce signature is worth more than three Growth showcase sites.
FAQ
Why 12 % and not 15 %? Because the e-commerce ticket is far higher: 12 % of 2,000,000 FCFA (240,000 FCFA) vastly exceeds 15 % of a showcase site. The absolute commission stays very attractive.
What is the decisive argument in 2026? Native Wave and Orange Money payment. Merchants handling transfer receipts by hand want automatic collection and integrated order tracking.
Is the cycle longer than a showcase site? Yes, expect 15 to 30 days given the amount. The prospect compares, asks for a deep demo and negotiates instalments.
Is there recurring on e-commerce? Yes, 5 % on maintenance (often 150,000 FCFA/month), i.e. 7,500 FCFA/month per client, on top of the immediate 12 % commission.
How do I prove it converts? Show a demo with a real Wave checkout and an order dashboard. A live instant payment beats a thousand arguments.
Let's talk about your project. Join the Kolonell referral program and sell online stores at 12 % commission. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
