The verdict in three sentences
E-commerce is the most profitable division for a partner after institutional, with tickets of 1 to 6 million FCFA. The 12% commission earns 120,000 to 720,000 FCFA per deal, versus 37,500 FCFA for a Starter showcase. The cycle is longer, but the native Wave/Orange Money payment argument removes the African merchant's number-one objection.
E-commerce tickets and 12% commissions
Unlike a showcase, e-commerce sells on value created: a shop that collects payment online generates revenue immediately. Here are 2026 tickets per tier and the matching partner commission.
| E-commerce tier | Ticket FCFA | 12% commission | EUR equivalent |
|---|---|---|---|
| Starter | 1,000,000 | 120,000 FCFA | ~€183 |
| Starter high | 1,500,000 | 180,000 FCFA | ~€275 |
| Growth | 2,000,000 | 240,000 FCFA | ~€366 |
| Growth high | 3,000,000 | 360,000 FCFA | ~€549 |
| Premium | 4,000,000 | 480,000 FCFA | ~€732 |
| Premium high | 6,000,000 | 720,000 FCFA | ~€1,098 |
A partner who signs two Growth projects a month earns 480,000 FCFA monthly — more than a manager's salary in Lagos or Accra. The key: target merchants who already sell physically and want to move online.
Sales cycle and e-commerce objections
The e-commerce cycle lasts 2 to 5 weeks versus 1 to 2 for a showcase. Objections are predictable and handled with figures. Here are the four main sticking points and their answer.
| Objection | Frequency | Costed answer |
|---|---|---|
| "Too expensive" | 45% | ROI in 3-4 months at 30 orders/month |
| "Does Wave/OM really work?" | 30% | Native integration, tested webhook, zero manual entry |
| "I don't have time to manage it" | 15% | Mobile dashboard, automatic SMS notifications |
| "I already have Instagram" | 10% | Cart + payment = +40% conversion vs DMs |
The payment objection is actually a selling point: Kolonell integrates Wave and Orange Money natively, with automatic split and webhook confirmation. The merchant collects payment without handling any transaction number.
Kolonell partner program: rates by division
The partner selling e-commerce belongs to the same program as the one selling showcases, with rates matched to the ticket. Here is the full scale to route each prospect well.
| Division | Commission | Typical ticket | Earnings per sale |
|---|---|---|---|
| Showcase | 15% + 5% recurring | 250,000 - 1,200,000 | 37,500 - 180,000 |
| E-commerce | 12% | 1,000,000 - 6,000,000 | 120,000 - 720,000 |
| Marketplace | 10% | 2,500,000 - 20,000,000 | 250,000 - 2,000,000 |
| Institutional | 8% | 5,000,000 - 60,000,000 | 400,000 - 4,800,000 |
The rate drops as the ticket rises, but absolute earnings explode: a single marketplace project can pay as much as ten showcases. A good partner diversifies by network.
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Mini case study
Ibrahim, a partner in Accra, knows a fashion designer who sells on Instagram. She struggles to collect via screenshots of mobile-money transfers. Ibrahim proposes a Growth e-commerce shop at 2,000,000 FCFA with a cart and automatic payment. Argument: on 40 orders/month at 25,000 FCFA, she goes from 15% to 55% conversion thanks to integrated checkout, i.e. +400,000 FCFA in monthly revenue. She signs. Ibrahim's commission: 12% × 2,000,000 = 240,000 FCFA for an introduction and two meetings.
FAQ
Why is the e-commerce commission 12% and not 15%?
Because the ticket is 4 to 8 times higher than a showcase. 12% on 2,000,000 FCFA (240,000 FCFA) far exceeds 15% on 250,000 FCFA (37,500 FCFA). The rate falls, the earnings climb.
How long to sign an e-commerce project?
Between 2 and 5 weeks depending on the merchant's maturity. Those already selling on Instagram or in a physical shop decide faster because the need is concrete.
Does the partner handle the Wave/Orange Money integration?
No. Kolonell handles all the technical work: integration, webhooks, testing. The partner sells the benefit — collecting payment online effortlessly — not the technology.
What is the best e-commerce prospect profile?
A merchant already selling physically or on social media, with an existing order flow. Moving online increases their conversion and average basket, a demonstrable ROI.
Is the commission paid in one go?
Yes, the 12% e-commerce commission is settled after the client pays, in one installment. Payment is made by Wave, Orange Money or bank transfer per the partner's preference.
Let's talk about your project. Become a Kolonell e-commerce partner and earn 12% on tickets up to 6 million FCFA. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.