The verdict in three sentences
For a security services company targeting embassies, banks and industrial sites, a credible website costs USD 2,650 to 7,100 (1.5 to 4 million FCFA in Dakar) and ships in 5 weeks. Security buyers check online for the state license (Florida Class B agency license in Miami, Interior Ministry approval in Senegal), headcount, guard training and references before inviting you to tender. With an average contract of USD 5,300 a month (3 million FCFA), a single deal won through the site pays for it in under 2 months of revenue.
Pages that reassure a security buyer
A bank's security manager or an embassy administrative officer does not read slogans, they look for proof. The site structure must follow their questions.
| Page or block | What the buyer checks | Indicative 2026 cost |
|---|---|---|
| Home with key figures | Headcount (400 guards), years in business, areas covered | USD 440 to 880 (250,000 to 500,000 FCFA) |
| Pages per site type (embassies, banks, industry, residential) | Experience matching their context | USD 710 to 1,600 (400,000 to 900,000 FCFA) |
| Licenses, insurance and certifications | State license, liability insurance, ISO 9001 if any | USD 180 to 350 (100,000 to 200,000 FCFA) |
| Guard training and supervision | Training hours, checks, patrols | USD 270 to 530 (150,000 to 300,000 FCFA) |
| Anonymized references and testimonials | Sectors served without exposing clients | USD 270 to 620 (150,000 to 350,000 FCFA) |
| Tender form with specification upload | Submit a structured requirement | USD 440 to 1,060 (250,000 to 600,000 FCFA) |
| Second language (Spanish or French) | Consulates, NGOs, multinationals | USD 350 to 1,150 (200,000 to 650,000 FCFA) |
| Total | USD 2,650 to 6,200 (1.5 to 3.5 million FCFA) |
Plan an extra USD 530 to 880 (300,000 to 500,000 FCFA) for a professional photo shoot of guards in uniform and the monitoring room: stock photos destroy credibility in this sector.
Three project levels
| Level | Price | Scope | Timeline |
|---|---|---|---|
| Essential | USD 2,650 (1,500,000 FCFA) | 6 to 8 pages, contact form, WhatsApp button | 3 weeks |
| Professional | USD 4,600 (2,600,000 FCFA) | 12 to 15 pages, sector pages, tender form, two languages | 5 weeks |
| Premium | USD 7,100 (4,000,000 FCFA) | All Professional + photo shoot, client portal (patrol reports), local SEO | 6 to 7 weeks |
| Maintenance | USD 90 to 210/month (50,000 to 120,000 FCFA) | Updates, backups, new references | Ongoing |
| Hosting | USD 210 to 530/year (120,000 to 300,000 FCFA) | Fast server, SSL certificate, business email | Annual |
The Professional level fits most companies with 200 to 600 guards. The Premium client portal becomes a strong argument with banks, which require traceable incident reports.
Mini case study
Mr. Rivera, CEO of a 400-guard security company in Miami, relies on two residential clients for 55 % of revenue. He invests USD 4,950 (2,800,000 FCFA) in a Professional site with a photo shoot, then USD 140 a month of maintenance, USD 6,650 in year one.
In 9 months, the site generates 14 qualified requests and 3 tender invitations (a bank, a consulate, a cement plant). He wins the cement plant: USD 5,300 a month, USD 63,600 a year. At a 12 % net margin, the contract yields USD 7,630 a year: the site pays back in under 11 months on that deal alone, and dependence on the two historical clients falls below 45 %.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
What does a security company website cost in 2026?
Count USD 2,650 to 7,100 (1.5 to 4 million FCFA in Dakar) depending on page count, second language and client portal. The most common level sits around USD 4,600.
Should the agency license be displayed?
Yes, with the license number and date. It is one of the first things banks and embassies verify before any consultation.
Can we name our clients on the site?
Only with written consent, rarely granted in security. Sector-based anonymized references (a regional bank, 12 branches) are enough in 80 % of cases.
How long to launch the site?
Five weeks for a Professional site, provided content and licenses are supplied by week two. The photo shoot takes half a day.
Does the site really help win tenders?
It does not replace the technical bid, but it often decides the invitation. A buyer who finds no serious website frequently drops the provider at pre-selection.
Let's scope your project. We build your security company website, with sector pages, licenses, a tender form and a second language, for an indicative budget of USD 2,650 to 7,100 (1.5 to 4 million FCFA) and a 5-week timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
