Type "restaurant Plateau Dakar" on Google. You'll see results with rating stars, price range, menu prices, hours. Type "dental practice Dakar" — some results display services, practitioners, hours directly. These enriched visual elements (rich snippets) are triggered by schema.org in JSON-LD — invisible code yet decisive for your CTR.
TL;DR
- Google rich snippets (stars, price, hours, image, FAQ) multiply search result CTR by 2-4x.
- Schema.org JSON-LD is the structured language Google reads to display these rich snippets.
- 90% of Dakar sites in 2026 lack proper JSON-LD — a huge competitive advantage for those implementing it.
8 priority schema.org types for Senegalese SMEs
1. LocalBusiness (or precise subtype)
Essential for 100% of local SMEs. Priority subtypes:
- Restaurant for restaurants
- MedicalBusiness, Dentist, Pharmacy for health
- LegalService for law firms
- AccountingService for accounting firms
- AutoRepair for garages
- HealthClub for gyms
- Hotel for hotels (with HotelRoom for each room)
- School / EducationalOrganization for schools
2. AggregateRating + Review
Displays stars and review count in Google results. Condition: REAL documented reviews (not fake), attached to a specific product or service.
3. Product (for e-commerce)
Name, price, availability, photos, rating. Triggers Shopping results (image + price directly in search).
4. Service
For specific services. Name, description, price (range OK), service area. Appears in "service + location" results.
5. FAQPage
Your article's FAQ section marked in schema.org triggers an expandable FAQ box directly in Google — takes 3-5x more visual space than a standard result.
6. Article (or NewsArticle, BlogPosting)
For blog articles. Author, publication date, featured image, description. Enables appearing in Top Stories (Google news section).
7. BreadcrumbList
The breadcrumb trails displayed in Google results (Home > Blog > This article). Improves Google reading and CTR.
8. Organization / Person
For the "About" page. Name, logo, social networks, founders. Lets Google build the Knowledge Graph.
JSON-LD example for a Dakar dental practice
`json
{
"@context": "https://schema.org",
"@type": "Dentist",
"name": "Dr Mbaye Dental Practice",
"address": {
"@type": "PostalAddress",
"streetAddress": "12 Sergent Malamine Camara",
"addressLocality": "Dakar",
"addressRegion": "Dakar",
"postalCode": "11000",
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"addressCountry": "SN"
},
"telephone": "+221775969333",
"openingHours": "Mo-Fr 08:00-19:00 Sa 08:00-14:00",
"priceRange": "$$",
"image": "https://cabinet.sn/photo.jpg",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "127"
}
}
`
This JSON block inserted in the HTML (via