The verdict in three sentences
A sales dashboard for pipeline and forecasting connected to the CRM costs between 8,000 and 25,000 EUR in 2026 depending on the number of sources and the granularity of scoring. Expect 4 to 8 weeks, a near-real-time CRM connector and a weighted forecasting module. The gain: forecast reliability rising from 60 to 85% and weekly reporting falling from 6 hours to 30 minutes.
What the project costs by work package
The budget depends on the CRM connector, the number of views (pipeline, forecast, activity, cohorts) and lead scoring. 2026 order of magnitude for the Dublin market.
| Package | Content | 2026 price (EUR) |
|---|---|---|
| CRM connector | API, near-real-time sync | 2,500 - 5,000 |
| Data model | Pipeline, cohorts, history | 2,000 - 5,000 |
| Views and charts | Pipeline, forecast, activity | 2,500 - 6,000 |
| Lead scoring | Rules or predictive model | 3,000 - 8,000 |
| Alerts and exports | Slack/email, scheduled PDF | 1,500 - 4,000 |
| Hosting + maintenance | Annual core | 1,800 - 4,800/yr |
A complete dashboard with scoring lands around 14,000 to 20,000 EUR.
Impact on forecasting and reporting
A good dashboard makes forecasting reliable and frees sales time. The table quantifies the impact for a team of 8 reps.
| Indicator | Before | After |
|---|---|---|
| Forecast reliability | 60% | 85% |
| Weekly reporting time | 6 h | 0.5 h |
| At-risk deal detection delay | 12 days | 2 days |
| CRM update rate | 65% | 90% |
| Annual recurring cost | - | 1,800 - 4,800 EUR |
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Mini case study
Thomas is sales director at a 40-person software vendor in Dublin. His 8 reps spend 6 hours per week on manual spreadsheet reporting, i.e. 48 team hours weekly. At 45 EUR fully loaded, that is 2,160 EUR/week, roughly 8,640 EUR/month of unproductive time. With a connected dashboard at 16,000 EUR, reporting drops to 30 minutes per person: time consumed falls to 4 team hours, i.e. 180 EUR/week. Time savings reach 1,980 EUR/week, over 7,900 EUR/month. The project pays for itself in about 2 months, before even counting better-prioritized deals.
FAQ
Which CRM can you connect? The major ones (HubSpot, Salesforce, Pipedrive, Zoho) expose standard APIs. A custom or very old CRM can add 1,500 to 4,000 EUR to the connector depending on API quality.
Is forecasting really more reliable? Yes, by weighting each deal by its closing probability and age in the pipeline. Reliability typically goes from 60% to 85% once 2 to 3 quarters of history are integrated.
Is lead scoring essential? No, but it strongly increases value. Simple rule-based scoring costs 3,000 EUR; a predictive model trained on your history rises to 8,000 EUR.
How much is maintenance? Budget 1,800 to 4,800 EUR/year in 2026 for hosting, view evolutions and adapting to CRM API updates.
How fast is it delivered? Between 4 and 8 weeks. We often deliver the pipeline and forecast view first, then add scoring in a second iteration.
Let's scope your project. Specify your CRM, the size of your sales team and priority views (pipeline, forecast, scoring): we will frame scope and indicative budget. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
