The verdict in three sentences
For a Dublin road haulage company with 45 trucks, a website built to generate quote requests costs, as a 2026 order of magnitude, 6,000 to 12,000 EUR ex VAT, plus a multi-step quote form (1,200 to 2,500 EUR) and, if needed, TMS or CRM integration (2,000 to 4,000 EUR). A well-built haulage site aims for a 3 to 5% conversion rate from qualified visitors to usable requests. The project fits in 6 to 9 weeks, driver recruitment included.
Why your current site produces no requests
Most haulier websites stop at an "Our services" page and a generic contact form. A shipper moving 12 pallets from Dublin Port to Cork under temperature control does not want to write an email: they want to enter origin, destination, goods, weight and date, and know when they will hear back. The site should reflect your distinct lines: full loads, groupage and pallet network, refrigerated transport, and for many Irish hauliers UK and continental routes via the ferries, each with its own page, lead times and coverage.
Detailed budget for a haulage website in Dublin
| Item | 2026 range (EUR ex VAT) | What is included |
|---|---|---|
| Discovery and structure | 800 to 1,500 | Pages per service, routes, client sectors |
| Design and build (10 to 20 pages) | 3,500 to 7,000 | Service pages, fleet, accreditations |
| Multi-step quote form | 1,200 to 2,500 | Conditional logic by transport type |
| TMS or CRM integration | 2,000 to 4,000 | Automatic request creation |
| Driver recruitment page | 500 to 1,200 | Jobs, 2-minute mobile application |
| Local SEO (Dublin, Cork, Limerick) | 700 to 1,500 | Location pages, business profile |
| Maintenance | 60 to 120 per month | Updates, backups |
A Dublin freelancer charges around 450 EUR per day and can deliver a simple site for 4,000 to 6,000 EUR. An agency adds TMS integration, form logic and conversion tracking, which explains the gap.
The quote form: the centrepiece
A good form splits the request into short steps and adapts questions to the transport type. The first step must be easy (origin, destination, date) to engage the shipper; technical details come next.
| Step | Questions | Typical drop-off |
|---|---|---|
| 1. Route | Origin, destination, collection date | 10 to 15% |
| 2. Goods | Type, pallets, weight, ADR if any | 15 to 20% |
| 3. Constraints | Temperature, tail lift, delivery booking | 5 to 10% |
| 4. Contact | Company, name, phone, email | 10 to 15% |
| Single long form (comparison) | Everything on one page | 60 to 75% |
Connected to the TMS, each request arrives with a reference, an assigned planner and a response time shown to the customer, for example "reply within 2 working hours".
Driver recruitment: a second profitable goal
The HGV driver shortage remains acute in Ireland. A clear careers page (indicative pay, route types, home time, equipment, CPC support) with a two-minute mobile application cuts the cost of paid job ads. Add pages for transport planners and mechanics if you hire those profiles too.
Measuring what the site brings in
Track four numbers from launch: qualified visitors, started forms, completed requests and won customers. Tag each request with its source (search, LinkedIn, referral, ferry route pages) so you know which pages earn their keep. A simple monthly dashboard shared between sales and planning is enough. After three months, rewrite the weakest service page and test a shorter first step on the form: small changes there often add half a point of conversion, which at your volumes means several extra requests every month.
Need a professional website?
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Mini case study
Ciarán, managing director of a 45-truck haulier in Dublin, gets 2,500 qualified visitors a month but only 10 quote requests. After a redesign with a four-step form, he targets 3.5% conversion, about 87 requests a month. If he wins 20% of them and a new customer brings an average 1,800 EUR monthly revenue at 8% margin, each month of requests adds 17 customers, around 2,450 EUR of extra recurring monthly margin. An 11,000 EUR project, TMS integration included, pays back in under five months.
FAQ
Can the form show an instant price?
For pallet network deliveries with a stable rate card, yes, through a zone and weight calculation. For full loads and reefer, a human quote within 2 to 4 hours is more reliable.
Which TMS can be connected?
Most TMS products offer an API or file import. Depending on the vendor, integration costs 2,000 to 4,000 EUR ex VAT and takes 1 to 2 weeks.
Should we show our accreditations?
Yes. ISO 9001, ADR compliance, the Irish Road Haulage Association membership or the EU operator licence reassure industrial shippers and can lift request rates by 10 to 20%.
How long before we see results?
The form works from launch day. Local SEO around Dublin and Cork usually takes 3 to 6 months to build up.
What does Kolonell offer for this type of site?
A haulier brochure site fits our Growth tier (1,830 to 3,050 EUR) or Premium tier (3,050 to 5,340 EUR); TMS integration is priced on quote, and monthly SEO starts at 100,000 FCFA per month.
Let's scope your project. We define your quote journeys per service line, the link to your tools and a 6 to 9 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
