The verdict in three sentences
A road haulage company in Amsterdam invests 3,000 to 7,000 EUR in 2026 for a brochure website that earns the trust of shippers and attracts drivers. Two functions drive the quote: the quotation request form that captures B2B leads and the recruitment area that answers the driver shortage. Plan 4 to 6 weeks of production and 70 to 150 EUR/month of maintenance.
What each tier covers in 2026
A carrier sells reliability: the site must show the fleet, the services (parcel, full-load, refrigerated) and the certifications. Three tiers stand out.
| Item | Essential | Pro | Fleet + |
|---|---|---|---|
| Website price (EUR) | 3,000 - 3,800 | 4,200 - 5,500 | 6,000 - 7,000 |
| Service pages | 3 | 5 | 7+ |
| Fleet presentation | Photo block | Vehicle sheets | Sheets + specs |
| Quotation form | Simple | Multi-step | Multi-step + tracking |
| Driver recruitment area | No | Page + form | Applications portal |
| Certifications / labels | List | Highlighted | Dedicated pages |
| Timeline | 4 weeks | 5 weeks | 6 weeks |
| Maintenance / month | 70 EUR | 110 EUR | 150 EUR |
Two blocks deserve their own breakdown: quotation and recruitment.
Quotation and recruitment: the cost detail
| Block | Upfront cost (EUR) | Recurring cost | Measurable benefit |
|---|---|---|---|
| Simple quotation form | 400 - 700 | included | B2B lead capture |
| Multi-step form | 900 - 1,400 | included | Better-qualified leads |
| Driver recruitment page | 500 - 800 | included | Direct applications |
| Full applications portal | 1,200 - 1,900 | 30 EUR/month | Structured HR tracking |
| SEO-optimised service page | 350 - 550 | included | "transport + area" traffic |
In a sector where driver recruitment is expensive (ads, temp agencies), a recruitment page at 500 - 800 EUR that brings two useful applications a month pays off very quickly.
Mini case study
Mehdi Lahaye runs a 22-truck company in Amsterdam specialising in regional parcel transport. He orders a Pro tier at 4,800 EUR with a multi-step quotation form and a recruitment page, plus 110 EUR/month of maintenance. The form brings him 5 quotation requests a month, one of which converts into a recurring contract billing 2,500 EUR/month. A single contract won thanks to the site covers the whole project in under two months, and the recruitment area meanwhile saves him a 1,200 EUR temp-agency ad over the quarter.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Does a carrier really need a brochure website?
Yes: B2B shippers check online credibility before entrusting a flow. A professional site showing the fleet, certifications and served areas reassures and triggers quotation requests.
Does an online quotation form really work?
Yes, provided it is multi-step and qualifies the request (cargo type, volume, frequency, areas). A well-designed form at 900 - 1,400 EUR saves sales time and surfaces usable leads.
How does the site help with driver recruitment?
A recruitment page with a form captures spontaneous applications and reduces reliance on paid ads. The applications portal (1,200 - 1,900 EUR) then structures HR follow-up.
What timeline for this kind of site?
Between 4 and 6 weeks. Supplying fleet photos and management validating service copy are the main timeline factors.
What maintenance budget should I plan?
Between 70 and 150 EUR/month depending on tier: security, backups, service and fleet updates. A useful line item to keep a B2B site credible and current.
Let's scope your project. Tell us your fleet size, your flagship services and your quotation and recruitment needs: we frame a quote between 3,000 and 7,000 EUR. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
