The verdict in three sentences
A property developer website built to sell new-build projects costs USD 15,000 to 30,000 excl. tax in 2026 (based on a Rabat build at 150,000 to 300,000 MAD; Miami agencies typically quote 2 to 3 times more), including USD 3,000 to 7,000 for project pages with floor plans, a live unit availability grid and pricing. The commercial difference comes from the full chain: 3D tour, appointment booking, lead CRM and a dedicated journey for overseas buyers. Delivered in 10 weeks, the site brings the cost per qualified lead down to USD 15-40, compared with USD 60-90 on listing portals.
The budget for a developer website in 2026
A developer launching 2 to 4 projects a year needs a durable foundation, where each new project is added in a few days without rebuilding the site.
| Item | 2026 range (USD excl. tax) | What you get |
|---|---|---|
| Group website (brand, track record, values) | 4,000 - 7,000 | Credibility with buyers and lenders |
| Project pages with plans and unit grid | 3,000 - 7,000 | One to four-bedroom layouts, floor areas, floors, sold or available status |
| Integrated 3D virtual tour | 1,500 - 4,500 per project | Show unit viewable from Paris or Montreal |
| Lead CRM and sales routing | 2,500 - 5,000 | Automatic assignment, follow-ups, tracking to reservation |
| Overseas buyer journey (FR/EN, time zones, WhatsApp callback) | 1,500 - 3,000 | Video appointment booking, indicative financing calculator |
| Local SEO and neighbourhood pages | 1,500 - 3,500 | Organic traffic on new-build apartment searches |
| Total | 15,000 - 30,000 | 10-week timeline |
The unit grid is the core of the system: a buyer who sees only 6 two-bedroom units left on the 4th floor acts faster. Your sales team should feed it, ideally from the CRM, so a reserved unit is never shown as available.
Own website or portals: the cost-per-lead maths
Listing portals remain useful for visibility, but they charge a premium for leads often shared with competing developers.
| Channel | 2026 cost per qualified lead | Lead quality | Data retained |
|---|---|---|---|
| Listing portals (subscription + boosts) | USD 60 - 90 | Average, multiple comparisons | Partial |
| Meta ads to native form | USD 25 - 50 | Variable, many browsers | Yes |
| Developer website + Google Ads | USD 20 - 40 | Good, strong intent | Yes, in your CRM |
| Developer website + organic SEO (after 6 months) | USD 15 - 25 | Very good | Yes |
| Targeted overseas buyer campaign | USD 30 - 45 | Good, higher basket | Yes |
These costs are 2026 estimates observed in the Moroccan market and converted at about 10 MAD per USD. They assume a fast mobile site, quality visuals and a callback time under 2 hours.
Features that speed up reservations
Beyond floor plans, a few building blocks clearly raise the rate at which a lead becomes an appointment. A mortgage calculator, presented as indicative, reassures first-time buyers. A brochure download in exchange for contact details feeds the CRM. A WhatsApp button with a prefilled message (I am interested in a two-bedroom in project X) suits overseas buyers particularly well. A construction progress page with monthly photos reassures off-plan buyers.
| Feature | Indicative cost (USD excl. tax) | Expected impact |
|---|---|---|
| Financing calculator | 800 - 1,500 | +15 to 25% appointment requests |
| PDF brochure behind a form | 300 - 600 | 30 to 40% of leads captured |
| Video appointment booking | 600 - 1,200 | Essential for overseas buyers |
| Construction progress page | 500 - 1,000 | Fewer reassurance calls |
| New project alerts | 400 - 800 | Reusable buyer database |
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Karim, sales director of a developer in Rabat, launches a 120-unit project. Through portals he obtained 400 qualified leads at USD 75, i.e. USD 30,000 per project. After a website at USD 22,000 excl. tax, he generates 400 leads at an average USD 30 (Google Ads, SEO and overseas buyers), i.e. USD 12,000. The USD 18,000 saving per project pays for the site by the second launch, and the contact database stays with the developer for future projects.
FAQ
How long does it take to add a new project to the site?
With well-designed templates, 3 to 5 days once plans and visuals are supplied. The cost of adding one is often limited to USD 1,000 to 2,500, excluding the 3D tour.
Is a 3D tour worth it for an off-plan project?
Yes for overseas buyers, who often account for 20 to 35% of purchasers on some projects. At USD 1,500 to 4,500, it pays for itself with one or two remote sales.
Should we stop using listing portals?
No, keep them for awareness but cut the boosts. A common balance is raising the share of leads from your own site from 20% to 60% in 12 months.
Does the site need an additional language?
In Rabat, an Arabic version widens reach among local buyers; it adds USD 2,000 to 4,000 depending on page volume and right-to-left layout handling. In Miami, Spanish plays the same role.
How do we avoid showing a unit that is already sold?
Connect the unit grid to the CRM or a shared sheet maintained by the sales team. A daily sync is enough in 90% of cases.
Let's scope your project. Tell us how many projects you launch a year, your target buyers (local and overseas) and your current tools: we will propose a scope, a budget and a 10-week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
