The verdict in three sentences
For a refrigerated haulier based at Rungis, Europe's largest fresh food market near Paris, the website must first reassure a logistics buyer from retail or contract catering about cold chain control. A serious project costs between 7,000 and 16,000 EUR excl. VAT in 2026, with a structured quote form (temperature, pallets, frequency) and a page of verifiable certifications. A reasonable goal is to move from 6 to 25 quote requests per month, part of which become recurring contracts.
What a shipper checks before calling you
A transport manager at a wholesaler, a central buying office or an industrial caterer compares three criteria: capacity (number of rigid trucks, semi-trailers, dual-temperature units), compliance (valid ATP certificates, IFS Logistics certification, temperature logger traceability) and responsiveness (quote response time, coverage of the Paris region and national). A site that says refrigerated transport, all distances with a phone number answers none of these questions.
| What the shipper expects | What the site must show | Conversion impact (order of magnitude) |
|---|---|---|
| Fleet | 45 trucks, 12 t / 19 t split, single and dual temperature | +15 to 20% requests |
| ATP | Vehicle list with validity date, FRC class | Removes 1 objection in 3 |
| IFS Logistics | Downloadable certificate, audit date, score | Essential for retail chains |
| Temperature traceability | Sample log, real-time alerts, 1-year archive | Reassures food buyers |
| Areas served | Paris region map, regular rounds, next-day national | Filters out-of-area requests |
| Response time | Quote within 4 business hours displayed | +10% completed forms |
The quote form, centrepiece of the project
The form replaces the vague email with a usable request. It asks for the temperature range (chilled 0 to +4 °C, frozen -18 to -25 °C, dual temperature), number of pallets or roll cages, pickup and delivery points, frequency (one-off, weekly, daily) and constraints (tail lift, retail delivery slots, possible ADR). The request lands in the CRM, the dispatcher gets an alert and the prospect receives an acknowledgement with the response time.
| Scope | Content | 2026 budget excl. VAT | Timeline |
|---|---|---|---|
| Base | 8 pages, fleet, certifications, contact form | 7,000 EUR | 5 weeks |
| Quote | Multi-step form, CRM integration, automatic emails | 9,500 EUR | 7 weeks |
| Quote and proof | Dynamic ATP and IFS page, shipper case studies, coverage map | 12,000 EUR | 9 weeks |
| Client tracking | Client area with delivery status, proof of delivery and temperature logs (TMS connection) | 16,000 EUR | 12 weeks |
| Maintenance and local SEO | Updates, articles, ranking tracking on refrigerated transport Rungis | 450 to 900 EUR per month | Ongoing |
| Google Ads campaign | Campaign setup and 3 months of management | 1,200 EUR + media budget | 2 weeks |
Delivery tracking does not require rebuilding your TMS: an API or a regular export is enough to display each delivery's status and temperature log.
Mini case study
Thierry, managing director of a 45-truck refrigerated haulier at Rungis, invests 12,000 EUR excl. VAT in the Quote and proof scope, plus 600 EUR per month for maintenance and SEO, a total of 19,200 EUR in year one. Quote requests rise from 6 to an average of 22 per month after four months. Over the year, his team signs 5 new recurring contracts at 4,500 EUR monthly revenue each, over an average of 8 effective months: 180,000 EUR of additional revenue. At an 8% operating margin, that is 14,400 EUR, and the site pays off in year two once contracts run a full 12 months (21,600 EUR annual margin).
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
How much does a refrigerated haulier website cost in 2026?
A solid site with fleet, certifications and a form starts at 7,000 EUR excl. VAT. With a CRM-integrated quote form and a client tracking area, the budget rises to 16,000 EUR excl. VAT.
Can we show temperature logs to clients?
Yes, if your loggers or telematics export data, the client area displays the curve for each delivery. A 12-month archive meets most food industry specifications.
Should we publish the ATP certificate of each vehicle?
A list with partial registration, class and validity date is enough. A quarterly update takes about 30 minutes in the site admin.
Does the site help recruit drivers?
A careers page with rounds, schedules and indicative pay attracts on average 2 to 4 applications per month. It adds about 800 EUR excl. VAT to the budget.
How long before new quote requests arrive?
With Google Ads, first requests arrive in 2 to 3 weeks. Organic ranking on local queries takes 3 to 6 months.
Let's scope your project. We define the scope (quote form, certifications, client tracking), an indicative budget of 7,000 to 16,000 EUR excl. VAT and a 5 to 12 week timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
