The verdict in three sentences
A vaccine distributor or frozen fish importer handing a EUR 50,000 load to a haulier wants one guarantee: that the temperature stays in range end to end, including waiting times at distribution centres. The haulier that proves it online, with real-time temperature curves, procedures compliant with EU Good Distribution Practice and an online quote within 2 hours, wins tenders against bigger but silent fleets. Kolonell ships this site in 6 weeks, at FCFA 800,000 to 3,500,000 (EUR 1,220 to 5,340) depending on the Starter, Growth or Premium tier.
What shippers compare before signing
The supply chain manager of a dairy distributor or the responsible person at a pharmaceutical wholesaler checks three things: the real fleet, traceability and price. A site showing ranges by route and cargo type answers the first question they would ask on the phone.
| Route / service | Indicative 2026 rate per truck | Transit time | Temperature range |
|---|---|---|---|
| Amsterdam - Milan (1,100 km), dairy | EUR 2,200 to 2,700 | 1.5 to 2 days | +2 to +6 °C |
| Amsterdam - Milan, frozen fish and meat | EUR 2,500 to 3,000 | 1.5 to 2 days | -18 to -22 °C |
| Amsterdam - Frankfurt, vaccines and pharma (GDP) | EUR 1,400 to 1,900 + security | 1 day | +2 to +8 °C |
| Amsterdam - Rotterdam (80 km), fresh groupage | EUR 350 to 500 | Same day | +2 to +8 °C |
| Amsterdam - Madrid (1,800 km) | EUR 3,200 to 4,000 | 2.5 to 3 days | Depending on cargo |
| Urban distribution Amsterdam (7.5 t truck) | EUR 550 to 800 per day | Day | +2 to +8 °C |
These are 2026 ballpark figures, excluding tolls surcharges and customs. Diesel, the German truck toll with its CO2 component and driver costs explain the gap between hauliers.
The features that win contracts
Pharmaceutical shippers require a temperature record for every delivery. The site can automate it: loggers installed in the trailers push data, and the client downloads the record from their area.
| Feature | Shipper benefit | Kolonell tier | |
|---|---|---|---|
| Fleet page (35 trucks, age, reefer units, capacity) | Proof of real capacity | Starter | |
| Quote form (route, tonnage, temperature, date) | Price within 2 hours | Starter | |
| Sector pages (dairy, seafood, pharma) | Speak each sector's language | Growth | |
| Downloadable GDP procedures and cold chain continuity plan | Pass the supplier audit | Growth | |
| Client area: GPS tracking and temperature curve per shipment | Continuous traceability | Premium | |
| Automatic temperature excursion alerts by SMS and email | React before goods are lost | Premium | |
| Dutch, English and German versions | Reach multinationals and health programmes | Growth and Premium | |
| Kolonell tier | 2026 budget | Scope | Timeline |
| Starter | FCFA 800,000 to 1,200,000 (EUR 1,220 to 1,830) | 6 pages, fleet, quote form | 3 weeks |
| Growth | FCFA 1,200,000 to 2,000,000 (EUR 1,830 to 3,050) | Sector pages, GDP documents, NL/EN, blog | 5 weeks |
| Premium | FCFA 2,000,000 to 3,500,000 (EUR 3,050 to 5,340) | Client area, telematics integration, alerts | 6 weeks |
Mini case study
Daan, director of a 35-truck reefer company based in Amsterdam, runs 1,800 trips a year, 70 % of them for dairy importers. He targets the pharma segment, paid about 15 % more on average. He picks the Premium tier at about EUR 4,900, including integration of his temperature loggers. Within a year he signs a wholesaler contract for 8 trips a month at EUR 1,700, or EUR 163,200 of annual revenue. At a 10 % net margin, the gain reaches EUR 16,320: the site pays back within a few months. Automated records also save the quality team 5 hours a week.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Should we publish rates online?
A range per route is enough, for example EUR 2,200 to 3,000 for Amsterdam-Milan. It qualifies requests and leaves the precise quote to your planners.
Can temperature tracking connect to our existing devices?
Yes, on the Premium tier, most telematics units offer an API or export. Integration takes 1 to 2 weeks depending on the vendor.
Do shippers require GDP compliance?
For pharmaceuticals, yes: EU guidelines 2013/C 343/01 apply, and wholesalers audit their hauliers. Publishing your procedures shortens the audit cycle by several weeks.
How many quote requests should we expect?
A site well ranked on « reefer transport Amsterdam » generates in the order of 10 to 25 requests a month after 4 to 6 months.
Does the site work well on mobile?
Yes, pages weigh under 1 MB and the quote form takes under 2 minutes to fill on a smartphone.
Let's scope your project. Tell us your fleet size, sectors and telematics devices: we price a Starter, Growth or Premium site between FCFA 800,000 and 3,500,000, delivered in 3 to 6 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
