The verdict in three sentences
A cooperative or producer group is one contact for hundreds of members and an already-pooled budget — exactly what retail SME selling lacks. The agent who masters the assembly decision cycle and grant financing (DER, development projects) unlocks tickets of 250,000 to 1,200,000 FCFA that are hard to reach client by client. And at Kolonell, this work pays 15 % on the sale + 5 % recurring on a showcase site.
Tickets and use cases by structure type
A cooperative's digital need often exceeds a simple showcase: group input buying, harvest marketing, member communication.
| Structure | Typical need | Pole / product | Ticket (FCFA) |
|---|---|---|---|
| Market-gardening cooperative | Harvest sales + orders | E-commerce Starter | 1,000,000 - 1,500,000 |
| Women's processing group | Showcase + product catalog | Showcase Growth | 500,000 - 800,000 |
| Livestock cooperative | Showcase + order taking | Showcase Premium | 800,000 - 1,200,000 |
| Union of cooperatives | Multi-member platform | E-commerce Growth | 2,000,000 - 3,000,000 |
| Small artisan group | Showcase Starter | Showcase Starter | 250,000 - 400,000 |
These ranges are indicative 2026 and aligned with the Kolonell grid.
The Kolonell referral program
You need not code or manage the project: you bring the qualified contact, Kolonell delivers, and you earn a commission on the sale then on recurring revenue (maintenance, hosting, SEO).
| Pole | Sale commission | Recurring commission |
|---|---|---|
| Showcase | 15 % | 5 % |
| E-commerce | 12 % | 5 % |
| Marketplace | 10 % | — |
| Institutional | 8 % | — |
On a cooperative signing an e-commerce Starter at 1,200,000 FCFA, the agent earns 144,000 FCFA (12 %) on the sale, plus 5 % on monthly maintenance for the whole contract term.
Pitch script and common objections
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- "Who pays?" — The cooperative from its pooled budget, or a grant (DER, donor, project); frame the site as an investment that raises members' sales.
- "Who decides?" — The assembly or the board; target the chairman and treasurer, and prepare a numbers-based case for the vote.
- "We have no budget." — Start with a Showcase Starter at 250,000 FCFA, then step up to e-commerce once value is proven.
- "What's in it for us?" — Selling the harvest without middlemen, receiving orders online, communicating with members: concrete, not decorative.
Mini case study
Seynabou is a referral agent in Kaolack. She approaches a 180-member market-gardening cooperative and presents an e-commerce Starter at 1,200,000 FCFA, 70 % financed by a grant. The board votes yes. Her Kolonell commission: 12 % on the sale = 144,000 FCFA, plus 5 % on 80,000 FCFA/month maintenance = 4,000 FCFA/month. Signing two cooperatives per quarter, she builds sale revenue of about 1,150,000 FCFA/year plus a growing recurring annuity.
FAQ
Why target a cooperative rather than an SME? Because one agreement covers hundreds of members and a pooled budget, with tickets of 250,000 to 1,200,000 FCFA rarely reachable in individual sales.
Who finances a cooperative's site? Often the common budget, or a grant (DER, development project, donor). The agent benefits from knowing these windows to unlock the decision.
How much does the agent earn at Kolonell? On a showcase, 15 % on the sale + 5 % recurring; e-commerce 12 %, marketplace 10 %, institutional 8 %. The recurring share on maintenance forms a baseline annuity.
How do you handle the assembly decision? Identify chairman and treasurer, provide a numbers-based case (sales gains, market access) and a low entry price, then let the board carry the vote.
Do you need technical skills to be an agent? No: you bring the qualified contact and nurture the relationship, Kolonell builds and delivers the project. Your value is access and trust.
Let's talk about your project. Become a Kolonell referral agent and monetise your cooperative and producer-group network — 15 % + 5 % recurring on showcase sites. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
