The verdict in three sentences
The gap between a partner who struggles and one who signs rarely comes down to the product: it comes down to the pitch. A structured delivery — hook, value, objections, close — doubles the conversion rate, taking it from ~5 % to ~12 % of contacts. Here are the ready-to-use scripts, adapted by pole, to personalize in 2 minutes.
The 15-second hook and the value pitch
The classic mistake: talking tech. The owner doesn't care about the framework; they want more customers. Anchor the pitch on the business result.
| Moment | Script (showcase) | Duration | Mistake to avoid |
|---|---|---|---|
| Hook | "Your customers search for you on Google and don't find you. It costs you sales every week." | 15 s | Talking about yourself |
| Value | "A pro site at 250 000 FCFA makes you visible 24/7 and reassures before the call." | 30 s | Technical jargon |
| Proof | "Look, here's a demo in your name." | 20 s | Promising without showing |
| Transition | "If this speaks to you, I'll send the details tonight." | 10 s | Forcing the signature |
*2026 order of magnitude: a well-run value pitch doubles initial interest.*
Answering the 5 classic objections
Objections aren't refusals: they're requests for reassurance. Each has a short, factual answer.
| Objection | Typical answer | Key argument |
|---|---|---|
| "It's too expensive" | "250 000 FCFA once is the price of 2-3 recovered sales. The site works for you for years." | ROI |
| "I don't have time" | "Exactly why Kolonell does everything. You just approve in 5-15 days." | Delegation |
| "Why bother, I have Facebook" | "Facebook you rent. A site you own, and it ranks on Google." | Ownership |
| "I don't know you" | "Here's the portfolio and references. You only pay after a clear agreement." | Proof |
| "What about maintenance?" | "An optional plan from 25 000 FCFA/month, everything handled." | Peace of mind |
*Mastering these 5 answers converts most of the undecided.*
Scripts by pole and the Kolonell referral program
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Each pole has its pitch angle — and its commission. As a partner, you adapt the delivery to the ticket.
| Pole | Pitch angle | Commission | Earning/deal |
|---|---|---|---|
| Showcase | Local visibility and credibility | 15 % + 5 % recurring | 37 500 – 180 000 FCFA |
| E-commerce | Sell online with Wave/OM | 12 % + 5 % | 120 000 – 720 000 FCFA |
| Marketplace | Multi-vendor platform and commissions | 10 % | 250 000 – 1 200 000 FCFA |
| Institutional | Premium image, compliance, governance | 8 % | 400 000 – 2 000 000 FCFA |
Mini case study
Cheikh, a referral partner in Accra, contacts 40 owners in a month. Before working on his scripts he converted 5 % (2 deals). After drilling the hook, objections and close, he climbs to 12 % (5 deals) at the same volume. On Growth showcase sites at 500 000 FCFA, his commission goes from 150 000 to 375 000 FCFA/month: +150 % income, without a single extra prospect. The pitch, not the volume, made the difference.
FAQ
Do I need to memorize the scripts? No, you need to internalize them. Repeat them until the hook and objection answers come naturally, then adapt them to each person's tone.
When is the best time to close? Right after the personalized demo, when the prospect pictures "their" site. Propose a concrete next step (sending details, a call) rather than a vague "what do you think?"
How do I handle a prospect who says "I'll think about it"? Set a dated follow-up: "I'll call you Thursday." Without a date, "I'll think about it" becomes a drop-off. Systematic follow-up recovers 20-30 % of these.
Does the pitch change by pole? Yes. For a showcase you talk visibility; for e-commerce you talk sales via Wave/OM; for institutional you talk image and compliance. The ticket and the contact dictate the angle.
How long to master these scripts? A few weeks of regular practice is enough. The jump from 5 % to 12 % conversion usually shows by the second month of serious application.
Let's talk about your project. Join the Kolonell referral program and receive the full scripts by pole to double your conversion rate. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
