The verdict in three sentences
A Kolonell referral partner earns a real commission: 15 % on a showcase site (+ 5 % recurring), 12 % on e-commerce, 10 % on marketplace, 8 % on institutional. But the real skill is qualifying: a lead validated on four criteria (sector, urgency, budget, decision-maker) converts 3x better than a cold contact. With just 5 qualified leads a month, you typically close 1 to 2 sales.
The Kolonell referral partner program
Becoming a partner means recommending Kolonell to businesses that need a website, an online store or a platform, then earning a commission on every signed project. No coding required: you open the door, we deliver.
| Pillar | Commission on sale | Recurring | Indicative average ticket |
|---|---|---|---|
| Showcase | 15 % | + 5 % on maintenance | 250 000 - 1 200 000 FCFA |
| E-commerce | 12 % | + 5 % on maintenance | 1 000 000 - 4 000 000 FCFA |
| Marketplace | 10 % | per contract | 2 500 000 - 12 000 000+ FCFA |
| Institutional | 8 % | per contract | 5 000 000 - 25 000 000+ FCFA |
Concrete example: you bring in a Growth showcase sale at 500 000 FCFA. Immediate commission: 75 000 FCFA. If the client takes maintenance at 100 000 FCFA/month, you earn 5 % — 5 000 FCFA/month recurring for as long as the contract lives.
Qualify with a simplified BANT scorecard
The secret isn't having many contacts, it's having the right ones. Apply four criteria before passing a lead on.
| Criterion | Question to ask | Good signal |
|---|---|---|
| Budget | "Have you set aside a budget for a site/store?" | figure consistent with the pillar |
| Authority | "Who decides on this kind of spend?" | you're talking to the owner/decision-maker |
| Need | "What are you trying to solve?" | clear pain (sales, image, payments) |
| Timing | "When do you want to be live?" | deadline within 3 months |
A prospect ticking all four is hot. A cold contact converts around 4 % in 2026, versus 12 to 18 % for a BANT-qualified lead. A showcase sales cycle is short: 2 to 6 weeks from first contact to signature.
Where to find these prospects
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
The best channels aren't the most high-tech. Markets and commercial districts, WhatsApp trader groups, professional associations, LinkedIn for B2B and institutional work — and above all word of mouth from happy clients. In Lagos or Accra, trade associations and estate-agent networks are goldmines. A disciplined partner logs every contact, qualifies, then passes a clean sheet: name, business, need, estimated budget, decision-maker, deadline.
Mini case study
Ada, a part-time referral partner in Lagos. She contacts 20 traders a month, qualifies 5 with the BANT scorecard and passes them to Kolonell. At a 30 % close rate on qualified leads, she generates 1 to 2 sales a month.
A typical month: 1 Growth showcase at 500 000 FCFA (commission 75 000 FCFA) + 1 Starter showcase at 250 000 FCFA (commission 37 500 FCFA) = 112 500 FCFA that month, without writing a line of code. If three of those clients take maintenance at 100 000 FCFA/month, she adds 15 000 FCFA/month of recurring income that compounds. Over a year, recurring alone can top 180 000 FCFA.
FAQ
Do I need technical skills to be a partner? No. You identify and qualify the need; Kolonell handles the technical sale, production and follow-up. You stay informed of progress and earn your commission on signature.
When and how am I paid? Commission is paid after the client pays, via Wave, Orange Money or bank transfer, per pillar: 15 % showcase, 12 % e-commerce, 10 % marketplace, 8 % institutional. Recurring lands monthly while the maintenance contract lives.
How many leads for a regular income? With 5 qualified leads a month and a 12 to 18 % close rate, you close 1 to 2 sales. It's a serious side income, not a gamble.
How do I avoid wasting time on bad prospects? Apply the BANT scorecard: without budget, decision-maker or clear deadline, you don't discard the contact but you don't pass it yet. Qualification protects your time and our close rate.
Can I bring prospects outside my city? Yes. We work across West Africa and beyond; a partner in Accra, Abidjan or Nairobi is welcome, on the same commission grids.
Let's talk about your project. Join the Kolonell referral partner program: 15 % showcase (+ 5 % recurring), 12 % e-commerce, 10 % marketplace, 8 % institutional. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
