The verdict in three sentences
Pharmacies and clinics are an ideal niche for the referral partner: short decision cycle, stable budget, strong need for a Google profile, online booking and compliance. Kolonell's referral program pays 10 to 15 % on the initial sale (site, e-commerce, tool) plus 5 to 8 % recurring on maintenance, SEO and hosting, as long as the client stays. In Lagos, a referrer well connected in the medical world can target 300,000 to 900,000 FCFA of recurring monthly income after a year.
Why this niche pays
A pharmacy needs an impeccable Google profile, a site with hours and on-call info, sometimes a mini-catalog and an order module. A clinic wants booking, practitioner pages and reassurance. These are mid-ticket projects (Vitrine Growth to Premium, often E-commerce Starter) with natural recurring lines: maintenance, local SEO, managed hosting.
| Client type | Typical project | Initial ticket | Monthly recurring |
|---|---|---|---|
| Neighborhood pharmacy | Vitrine Growth + GBP | 500,000 FCFA | 75,000 to 150,000 FCFA |
| Pharmacy + ordering | E-commerce Starter | 1,000,000 FCFA | 100,000 to 200,000 FCFA |
| Medical practice | Vitrine Premium + booking | 1,200,000 FCFA | 100,000 to 200,000 FCFA |
| Clinic | Vitrine Premium + SEO | 1,500,000 FCFA | 150,000 to 300,000 FCFA |
| Clinic group | Institutional Standard | 5,000,000 FCFA+ | 200,000 to 400,000 FCFA |
How commissions are calculated
The commission has two tiers: a one-shot percentage at signing, then a recurring share on each monthly service fee as long as the client is active. The recurring part builds real income: ten clients on maintenance are worth more than one big isolated sale.
| Line | Kolonell rate | On 500,000 FCFA initial | On 100,000 FCFA/month recurring |
|---|---|---|---|
| Initial sale | 10 to 15 % | 50,000 to 75,000 FCFA | -- |
| Maintenance | 5 to 8 % | -- | 5,000 to 8,000 FCFA/month |
| Local SEO | 5 to 8 % | -- | 5,000 to 8,000 FCFA/month |
| Managed hosting | 5 to 8 % | -- | 1,500 to 4,000 FCFA/month |
| Payment duration | -- | at signing | as long as the client stays |
Mini case study
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Emeka is a medical rep in Lagos who knows 40 pharmacies and 12 practices. In 12 months, he brings 14 clients: 9 pharmacies (3 with ordering) and 5 practices. Cumulative initial sales ~11,000,000 FCFA, his 12 % share = 1,320,000 FCFA collected over the year. Above all, these clients generate ~1,500,000 FCFA/month of recurring fees; his 6 % share = 90,000 FCFA/month that grows as he signs more. By month 24, with 28 active clients, his recurring income tops 400,000 FCFA/month with no new prospecting, on top of sale commissions.
FAQ
How does the Kolonell referral program work? You introduce a client, Kolonell delivers and invoices, you earn 10 to 15 % on the initial sale and 5 to 8 % recurring on monthly services as long as the client stays active. Transparent tracking via a dashboard.
Do I need technical skills? No. Your value is the relationship and the introduction. Kolonell handles audit, production, delivery and support. You remain the preferred contact if you wish.
When am I paid? The sale commission is paid when the client pays. The recurring share is paid each month the client pays their subscription, via Wave, Orange Money or transfer.
Why is the health niche attractive? Stable budgets, clear needs (Google profile, booking, compliance) and a high recurring rate. A well-served health client stays for years, which compounds your passive income.
How many clients for real income? With 15 to 30 active recurring clients, you typically reach 300,000 to 900,000 FCFA/month in recurring commissions, excluding initial sales.
Let's talk about your project. Join the Kolonell referral program in the health niche: we equip you with sales materials and share the commission dashboard. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
