The verdict in three sentences
Most referral agents fail because they prospect before they are ready; a structured onboarding reverses the order. In 7 days, you validate the demo kit, the commission grid and the pitch script before contacting the first prospect. Realistic goal: a first deal signed in week 2, i.e. 37,500 to 120,000 FCFA in commission.
The onboarding journey day by day
Every day has a concrete deliverable. Nothing is theoretical: by the end of the week you have a pipeline, not just knowledge.
| Day | Step | Deliverable | Goal |
|---|---|---|---|
| D1 | Demo kit + URL params access | Customizable demo links | Show a site in 2 min |
| D2 | Price grid per pole | Showcase/e-commerce/marketplace table | Quote a fair price |
| D3 | Commission grid | 8-15 % + 5 % recurring scale | Know your payout per deal |
| D4 | Pitch script | Talk track + objections | Pitch without hesitation |
| D5 | CRM and follow-up | Pipeline with 10 prospects listed | Organize prospecting |
| D6 | First outreach | 5 WhatsApp messages sent | Open the dialogue |
| D7 | Follow-up + meetings | 2 meetings booked | Prepare the signature |
The commission grid to memorize
At the heart of onboarding is the Kolonell pay grid. This is what makes the pitch credible: you know exactly what each project type pays.
| Pole | Sales commission | Recurring | Ex. commission (typical deal) |
|---|---|---|---|
| Showcase | 15 % | +5 % | 37,500-120,000 FCFA |
| E-commerce | 12 % | +5 % | 120,000-240,000 FCFA |
| Marketplace | 10 % | +5 % | 250,000-500,000 FCFA |
| Institutional | 8 % | +5 % | 400,000 FCFA+ |
A first Starter showcase deal (250,000 FCFA) already pays 37,500 FCFA; a Premium (800,000 FCFA) up to 120,000 FCFA. Enough to pay off the first week of effort.
Mini case study
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Fatou, a teacher in Accra who wants extra income, follows the onboarding over an extended weekend. D1-D5, she absorbs the kit and lists 10 merchants she knows. D6, she sends 5 WhatsApp messages with a demo link personalized to their name.
- 2 positive replies, 1 meeting in week 2
- 1 Growth showcase signed at 500,000 FCFA
- Commission: 15 % = 75,000 FCFA on the very first deal
Her investment: one week of prep. Her return: 75,000 FCFA, plus a client now eligible for the 5 % recurring cut.
FAQ
How long to sign the first deal? With onboarding followed seriously, aim for a signature in week 2, i.e. 37,500 to 120,000 FCFA depending on the tier.
Do you pay to join the referral program? No, joining the Kolonell program is free; you receive the demo kit, grid and script at no cost.
What commission on my first showcase site? 15 % of the price, i.e. 37,500 FCFA on a Starter at 250,000 FCFA, up to 120,000 FCFA on a Premium.
Do I need technical skills? No. The demo kit and URL params let you show a personalized site without coding. The agency builds it.
How many prospects to target the first week? List 10, contact 5, book 2 meetings: that is the D1-D7 goal.
Let's talk about your project. Start your Kolonell referral onboarding and sign your first deal by week 2. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
