The verdict in three sentences
The best partner does not prospect alone: they plug into prescribers who spend all day around entrepreneurs. An accountant, a notary or a DER consultant sends you already-warm clients in exchange for a 50/50 split of the net commission. In Senegal in 2026, ONECCA counts around 1,200 chartered accountants and the country 340 notaries: a huge pool of prescribers to activate.
The 5 prescriber professions to target
Some professions are magnets for entrepreneurs. Here are the five to prioritize and their potential as a 2026 order of magnitude.
| Prescriber | Clients they meet | SME clients brought/year | Most likely pole |
|---|---|---|---|
| Chartered accountant | SMEs, merchants | 8 - 15 | Vitrine, e-commerce |
| Notary | Company founders | 4 - 8 | Vitrine, institutional |
| OHADA legal adviser | Companies forming | 5 - 10 | Vitrine, e-commerce |
| DER / ADEPME consultant | Funded project sponsors | 6 - 12 | E-commerce, marketplace |
| Real estate agent | Developers, agencies | 3 - 6 | Vitrine, marketplace |
These professionals have no time to sell websites, but they hold their clients' trust. A single recommendation from them is worth ten cold calls.
The 50/50 sub-referral model
You share half of your net commission with the prescriber. Here is what each earns per indirect deal, as a 2026 order of magnitude.
| Pole | Kolonell commission | Partner share (50 %) | Prescriber share (50 %) |
|---|---|---|---|
| Growth vitrine | 75,000 FCFA | 37,500 FCFA | 37,500 FCFA |
| Premium vitrine | 180,000 FCFA | 90,000 FCFA | 90,000 FCFA |
| Starter e-commerce | 120,000 FCFA | 60,000 FCFA | 60,000 FCFA |
| Starter marketplace | 250,000 FCFA | 125,000 FCFA | 125,000 FCFA |
In effective rate, this comes to 7.5 % vitrine or 6 % e-commerce per indirect deal for each. The sub-referral agreement fits on 1 page, signed by exchanging a PDF on WhatsApp: simple, fast, traceable.
Mini case study
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Aminata, a partner in Dakar, convinces one Plateau chartered accountant to recommend her to his clients. Over the year, the accountant sends her 10 SMEs: 8 take a Growth vitrine, 2 an e-commerce store. Kolonell commissions: 8 x 75,000 + 2 x 120,000 = 840,000 FCFA. 50/50 split: Aminata keeps 420,000 FCFA, the accountant earns the same. With three accountants active on the same model, Aminata targets over 1.2 million FCFA in net annual share, without knocking on a single door herself.
FAQ
Why would an accountant agree to recommend Kolonell? Because they earn 50 % of the commission while doing nothing more than an introduction, and they help their client by finding them a professional website. It is natural extra income.
How many clients can a notary bring? As a 2026 order of magnitude, 4 to 8 company formations per year, each needing a vitrine or institutional site from launch.
Is the sub-referral agreement complicated? No, a single page. It states the 50/50 split on the net commission and is signed by PDF on WhatsApp in a few minutes.
Should I approach prescribers in Wolof or French? Both work. A Wolof approach script reassures and builds closeness; French formalizes the partnership offer. Adapt to the profile.
Is the prescriber paid at the same time as me? Yes. Once the Kolonell commission is paid within 48 hours via Wave/OM, you immediately settle their share, which sustains trust and the flow of recommendations.
Multiply your network with Kolonell
The Kolonell referral program rewards both direct selling and prescription. Vitrine 15 % + 5 % recurring, e-commerce 12 %, marketplace 10 %, institutional 8 %: commissions you can share with a network of accountants, notaries and consultants to multiply your deals without multiplying your hours.
Let's talk about your project. Let's build your prescriber network and sub-referral model together. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.