The verdict in three sentences
A part-time referral partner can target six figures FCFA per month once they master the offer mix. The real decision isn't "sell or not" but volume of small showcase sites versus a few big projects: both work, at different speeds. On the Kolonell scale — 15% on a showcase-site sale + 5% recurring — every signed contract keeps paying month after month.
The Kolonell commission scale by division
Becoming a Kolonell referral partner means earning a commission on every project you bring in, without writing a line of code. You introduce, Kolonell builds, you get paid. Here are the 2026 rates (order of magnitude, subject to contract terms).
| Division | Sale commission | Recurring | Average ticket | Commission per deal |
|---|---|---|---|---|
| Showcase site | 15% | 5% | 500,000 FCFA | 75,000 FCFA |
| E-commerce | 12% | 5% | 2,000,000 FCFA | 240,000 FCFA |
| Marketplace | 10% | — | 5,000,000 FCFA | 500,000 FCFA |
| Institutional | 8% | — | 10,000,000 FCFA | 800,000 FCFA |
The 5% recurring applies to monthly maintenance contracts (base 50,000 to 200,000 FCFA/month), building passive income that compounds with each new client.
Two scenarios costed over 12 months
Let's compare a "volume" strategy (small showcase sites) and a "big ticket" strategy (e-commerce). Conservative assumptions: 8-12 hours/week of effort, a realistic conversion rate.
| Scenario | Deals/month | One-off commission/month | Recurring at year-end | 12-month total |
|---|---|---|---|---|
| A — Volume showcase | 4 sites @ 500k | 300,000 FCFA | ~48,000 FCFA/mo | ~3,900,000 FCFA |
| B — Big ticket e-com | 1 e-com @ 2M | 240,000 FCFA | ~60,000 FCFA/mo | ~3,200,000 FCFA |
| C — Balanced mix | 2 sites + 1 e-com | 390,000 FCFA | ~72,000 FCFA/mo | ~5,100,000 FCFA |
Scenario C shows why mixing pays: showcase volume secures immediate cash, e-commerce lifts the average ticket, and both feed the recurring stream.
How many leads do you actually need?
Break-even depends on your close rate. A beginner often converts 1 qualified lead in 5; a seasoned partner reaches 1 in 3.
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| Close rate | Leads/month for 4 sales | Prospecting needed |
|---|---|---|
| 1 in 5 (20%) | 20 qualified leads | ~60 cold contacts |
| 1 in 4 (25%) | 16 qualified leads | ~48 cold contacts |
| 1 in 3 (33%) | 12 qualified leads | ~36 cold contacts |
Commission is paid when the client's deposit is collected, then on the balance — typically within 30 days of signature.
Mini case study
Fatou, a teacher in Thiès, prospects 6 hours a week within her network (merchants, associations, former students). By month 3 she signs 3 showcase sites at 500,000 FCFA. One-off commission: 3 × 75,000 = 225,000 FCFA. Two clients take maintenance at 100,000 FCFA/month, so her recurring starts at 2 × 5,000 = 10,000 FCFA/month, growing with each new client. Within a quarter she has already beaten half a local monthly salary — without leaving her job.
FAQ
How much can I earn in the first month? Realistically 75,000 to 150,000 FCFA if you sign 1 to 2 showcase sites. The first deals are slowest while you sharpen your pitch and personalized demo link.
How long does the 5% recurring last? As long as the client keeps an active maintenance contract. On a 100,000 FCFA/month base that's 5,000 FCFA/month per client, stackable with no cap.
Do I need technical skills? None. You bring the contact and show the demo; Kolonell handles design, development, Wave/Orange Money payments and support.
Exactly when am I paid? On collection of the deposit (often 40-50%) then on the balance, usually within 30 days of the client signing. Recurring lands monthly.
Can I combine divisions? Yes, and it's recommended. The showcase + e-commerce mix (scenario C) is the most profitable because it blends fast cash and big tickets.
Let's talk about your project. Join the Kolonell referral partner program and turn your network into recurring income. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
