Digital Africa11 min read

The Referral Earnings Model: Reselling Websites in Lagos (2026)

Mohamed Bah·Fondateur, Kolonell
August 6, 2026
Share:
The Referral Earnings Model: Reselling Websites in Lagos (2026)

The Referral Earnings Model: Reselling Websites in Lagos (2026)

Digital Africa

The verdict in three sentences

A referral partner does not code: they connect a need (an SME that wants a website, a shop that wants to sell online) to an agency that delivers, and earn a commission. At Kolonell, that commission blends an upfront payment on the sale and a recurring cut on maintenance. On three showcase deals a month, that means 225,000 FCFA upfront plus a recurring flow that grows with every new client.

The Kolonell referral commission scale

The heart of the model is the per-division scale. The bigger the ticket, the higher the absolute commission, even if the percentage falls.

DivisionCommission on saleRecurring2026 sample ticketUpfront commission
Showcase site15 %+ 5 % recurring500,000 FCFA75,000 FCFA
E-commerce12 %per contract2,000,000 FCFA240,000 FCFA
Marketplace10 %per contract5,000,000 FCFA500,000 FCFA
Institutional8 %per contract10,000,000 FCFA800,000 FCFA

*Kolonell 2026 referral program scale. The 5 % showcase recurring applies to signed maintenance contracts.*

One-off, recurring, or a mix?

The real decision isn't "which division" but "which blend". A one-off commission pays right away; a recurring commission builds income that keeps flowing even in months when you sign nothing. Mixing both is what separates a one-time bonus from a genuine second income.

Monthly scenarioDealsUpfront commissionRecurring added/month
3 showcase sites at 500,000 FCFA3225,000 FCFA+ 25,000 FCFA (5 % on maintenance)
1 e-commerce at 2,000,000 FCFA1240,000 FCFAper contract
1 marketplace at 5,000,000 FCFA1500,000 FCFAper contract
Mix showcase + 1 e-commerce4465,000 FCFA+ 25,000 FCFA and up

The recurring cut is the compounding effect: after 12 months, a steady partner stacks a maintenance portfolio and collects a passive flow that continues even without a new sale.

6- and 12-month projection

Assuming 3 showcase sites per month signed on maintenance, here is the order of magnitude for a steady partner in 2026.

MilestoneCumulative upfront commissionsRecurring monthly reachedCumulative total
Month 3675,000 FCFA75,000 FCFA/month~ 825,000 FCFA
Month 61,350,000 FCFA150,000 FCFA/month~ 1,875,000 FCFA
Month 122,700,000 FCFA300,000 FCFA/month~ 4,650,000 FCFA

*Indicative 2026 projection, assuming a low maintenance-contract churn rate.*

Need a professional website?

Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.

Mini case study

Modou, an independent salesperson in Lagos, joins the Kolonell referral program. In month one he signs 2 showcase sites at 500,000 FCFA: an upfront commission of 150,000 FCFA (15 %), plus 10,000 FCFA/month recurring (5 % on two maintenance contracts at 100,000 FCFA). In month three he lands an e-commerce project at 2,000,000 FCFA: 240,000 FCFA in one go. By quarter's end, Modou has collected around 540,000 FCFA in upfront commissions and built a recurring base that grows with each signature — all without touching a line of code.

FAQ

Do I need to code to be a referral partner?

No. The partner spots the need, presents the demo Kolonell provides, and hands off. Kolonell designs, builds and maintains. You earn 8 to 15 % depending on the division.

How much does a 500,000 FCFA showcase site pay?

75,000 FCFA upfront (15 %) plus 5 % recurring on the maintenance contract, i.e. about 5,000 FCFA/month per client on a 100,000 FCFA maintenance plan.

Which division pays most in absolute value?

Marketplace and institutional: a marketplace deal at 5,000,000 FCFA pays 500,000 FCFA (10 %), an institutional one at 10,000,000 FCFA pays 800,000 FCFA (8 %), despite a lower percentage.

Is the recurring income really durable?

Yes: as long as the client keeps their maintenance, you keep your 5 %. With low churn, the recurring stream stacks month after month and becomes your base income.

How are commissions paid?

Via Wave, Orange Money or bank transfer on an agreed schedule — upfront commission when the client pays, recurring each month on active contracts.

Let's talk about your project. Join the Kolonell referral partner program — 15 % + 5 % recurring on showcase sites, 12 % e-commerce, 10 % marketplace, 8 % institutional — and turn your network into income. WhatsApp +221 77 596 93 33.

Tags:#referral partner#commission#reselling websites#recurring income#Dakar#Lagos#business development#Kolonell
Share:

Mohamed Bah

Fondateur, Kolonell

Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.