The verdict in three sentences
The Kolonell referral program pays 15% on a brochure site, 12% on e-commerce, 10% on a marketplace and 8% on an institutional project, plus a 5% recurring share on brochure-site maintenance for as long as the client stays. A single brochure site at 500,000 FCFA (about USD 830) pays 75,000 FCFA up front, an e-commerce build at 2,000,000 FCFA pays 240,000 FCFA, an institutional site at 8,000,000 FCFA pays 640,000 FCFA. At a realistic target of 3 deals a month, a steady referrer clears 250,000 to 400,000 FCFA monthly without ever touching production.
The real rates per pole
Each pole has its own rate, average ticket and therefore unit payout. Here is the 2026 grid Kolonell applies, with recurring commission where it exists.
| Pole | Commission | Avg ticket (FCFA) | Unit payout (FCFA) | Recurring |
|---|---|---|---|---|
| Brochure Starter | 15% | 250,000 | 37,500 | 5%/yr on maintenance |
| Brochure Growth | 15% | 500,000 | 75,000 | 25,000/yr |
| Brochure Premium | 15% | 1,200,000 | 180,000 | 60,000/yr |
| E-commerce | 12% | 2,000,000 | 240,000 | — |
| Marketplace | 10% | 5,000,000 | 500,000 | — |
| Institutional | 8% | 8,000,000 | 640,000 | — |
The 5% recurring share on brochure sites applies to maintenance contracts (50,000 to 200,000 FCFA/month). On a client paying 40,000 FCFA/month for maintenance, that is 2,000 FCFA/month or 24,000 FCFA/year of passive income, paid for as long as the client renews.
Three worked scenarios at 6 and 12 months
A referrer does not only sell brochure sites. Here are three realistic profiles by effort, with cumulative totals at 6 and 12 months.
| Scenario | Deals/month | Typical mix | Avg monthly payout | 6-month total | 12-month total |
|---|---|---|---|---|---|
| Occasional | 1 | 1 Growth brochure | 75,000 | 450,000 | 900,000 |
| Steady | 3 | 2 brochures + 1 e-commerce | 390,000 | 2,340,000 | 4,680,000 |
| Active | 5 | 3 brochures + 1 e-commerce + 1 marketplace/qtr | 810,000 | 4,860,000 | 9,720,000 |
Passive income stacks on top. The "steady" referrer placing 2 maintenance-backed brochure sites a month builds a recurring book: after 12 months, 24 active clients at 24,000 FCFA/year yield 576,000 FCFA/year of rent, paid even in months with no new sale.
Join the Kolonell referral program
Becoming a Kolonell referral partner is free and non-exclusive. You introduce a prospect; Kolonell handles the quote, the build, the payment and the support; you collect your commission as soon as the client pays their deposit. The rates are firm: 15% + 5% recurring on brochure sites, 12% on e-commerce, 10% on marketplace, 8% on institutional. No cap, no reserved territory, payout by Wave or Orange Money within 7 days of the client's payment.
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Mini case study
Fatou, who runs a hair salon in Dakar, tops up her income as a referrer. In one month she places two deals: her cousin's restaurant (Growth brochure, 500,000 FCFA) and a friend's fabric shop (Starter e-commerce, 1,200,000 FCFA).
- Growth brochure: 500,000 × 15% = 75,000 FCFA
- Starter e-commerce: 1,200,000 × 12% = 144,000 FCFA
- Month total: 219,000 FCFA
Both clients sign maintenance at 40,000 FCFA/month. Fatou earns 5% recurring on the brochure site, i.e. 2,000 FCFA/month. Over 12 months of loyalty that adds 24,000 FCFA collected with no effort. Total time invested that month: about 6 hours of pitching and introductions.
FAQ
What do you earn on the smallest deal? A Starter brochure site at 250,000 FCFA pays 15%, i.e. 37,500 FCFA up front, plus recurring if the client takes maintenance. That is the program floor.
Does the 5% recurring last forever? It is paid for as long as the client keeps their maintenance contract. On a client paying 40,000 FCFA/month for 3 years, that is 72,000 FCFA of passive commission from a single deal.
Which pole pays most per sale? Institutional: even at just 8%, an 8,000,000 FCFA ticket yields 640,000 FCFA. A Group project at 25,000,000 FCFA would reach 2,000,000 FCFA in commission.
Is there a sales target? No minimum is imposed. But aiming for 3 deals/month puts a steady referrer around 390,000 FCFA monthly, or 4,680,000 FCFA over the year.
When am I paid? Commission is paid within 7 days of the client's deposit, by Wave or Orange Money, with a per-deal statement.
Let's talk about your project. Model your referral income and get your tracking link within 24 hours. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
