The verdict in three sentences
The only question that matters for a referral partner is: how much will I actually earn? With the Kolonell scale, a few sales a month generate several hundred thousand FCFA, plus a recurring income that grows every month. The compound effect over twelve months turns a side activity into a serious income source.
The scale, broken down by line
Before simulating, let us set the rates. Commission depends on the service line and the value of the signed contract. The 5 % recurring (showcase) is added each month on maintenance contracts.
| Line | Rate | Low deal | High deal | Commission min–max |
|---|---|---|---|---|
| Showcase | 15 % | 250,000 | 1,200,000 | 37,500 – 180,000 FCFA |
| E-commerce | 12 % | 1,000,000 | 6,000,000 | 120,000 – 720,000 FCFA |
| Marketplace | 10 % | 2,500,000 | 20,000,000 | 250,000 – 2,000,000 FCFA |
| Institutional | 8 % | 5,000,000 | 25,000,000 | 400,000 – 2,000,000 FCFA |
| Showcase recurring | 5 %/month | maintenance 100,000/month | — | 5,000 FCFA/client/month |
A showcase sale at 750,000 FCFA therefore earns 112,500 FCFA in immediate commission. A Growth e-commerce at 2,000,000 FCFA earns 240,000 FCFA. These are not tips: they are amounts comparable to a local monthly salary.
A regular referrer over 12 months
Let us model a referrer who recommends three showcase sites a month (average deal 500,000 FCFA) and one Growth e-commerce every two months. We add the maintenance recurring income that accumulates.
| Source | Monthly volume | Unit commission | Income/month |
|---|---|---|---|
| Growth showcase | 3 | 75,000 FCFA | 225,000 FCFA |
| Growth e-commerce | 0.5 | 240,000 FCFA | 120,000 FCFA |
| Maintenance recurring | client cumulative | 5,000 FCFA/client | +15,000 FCFA/month building |
| Month 1 total | — | — | ≈ 345,000 FCFA |
| Month 12 total | — | — | ≈ 500,000 FCFA |
In month one, the referrer earns around 345,000 FCFA. But recurring income builds: each new maintenance client adds 5,000 FCFA/month of annuity. By month twelve, with around thirty active maintenance clients, recurring income alone exceeds 150,000 FCFA/month, pushing monthly income toward 500,000 FCFA. Commissions are paid by mobile money (Wave or Orange Money).
Mini case study
Moussa, a teacher in Kumasi, does referral work at weekends. He modestly targets two showcase sales a month at 500,000 FCFA, or 150,000 FCFA in monthly commission.
Over twelve months that is 1,800,000 FCFA in sales commissions. On top, the 24 clients he brought in subscribe on average to maintenance at 90,000 FCFA/month: at 5 % recurring, that earns him 4,500 FCFA/client/month, or 108,000 FCFA/month after a year. His weekend activity earned him over 2 million FCFA in the year, including an annuity that keeps paying in the years that follow.
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FAQ
How much do you earn with just one sale a month?
A single Growth showcase at 500,000 FCFA earns 75,000 FCFA in immediate commission, plus maintenance recurring. Over twelve sales in the year, that is 900,000 FCFA, excluding the recurring income that accumulates.
Is the recurring income really worth it?
Yes, it is the most underestimated effect. Each maintenance client earns around 5,000 FCFA/month; with 30 active clients, that exceeds 150,000 FCFA/month with no new sale. It is an annuity that grows over time.
Is one big contract worth several small ones?
A Growth e-commerce (240,000 FCFA commission) equals more than three Growth showcases. A marketplace or institutional project can exceed 1,000,000 FCFA commission on a single signing. Aiming big accelerates strongly.
How and when am I paid?
The sales commission is paid on signing, by mobile money or transfer. The recurring income arrives every month as long as the client keeps its maintenance.
Are these amounts guaranteed?
They are simulations based on the 2026 Kolonell scale and realistic average deals. Actual income depends on the number and size of deals you bring in.
Let's talk about your project. Let us simulate your referrer income based on your network and join the Kolonell programme. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.