The verdict in three sentences
For a commercial cleaning company in New York running a 2017 WordPress site, the choice between a partial redesign and a full rebuild depends on technical debt and existing search rankings, not on taste in design. At Kolonell, a partial redesign costs 1,220 to 1,830 EUR and a new site 1,830 to 3,050 EUR (about 1,350 to 3,400 USD), against 10,000 to 30,000 USD at a typical New York agency. With an average annual contract of 20,000 to 80,000 USD, one contract won through the site covers the investment.
Why a 2017 site no longer wins contracts
Buyers of cleaning services (facility managers, warehouse operators, property managers) compare three to five providers online before issuing an RFP. A slow, insecure site with no form suited to tenders is dropped before the first call. Typical signs: a WordPress theme abandoned by its developer, unsupported PHP 7, outdated plugins, mobile load time above 4 seconds, no page per sector (food processing, logistics, offices, cleanrooms).
The decision matrix
| Criterion | Partial redesign if... | Full rebuild if... |
|---|---|---|
| Technical debt | Theme still maintained, fewer than 15 plugins | Abandoned theme, outdated PHP, known vulnerabilities |
| Existing SEO | Over 300 organic visits a month, well-ranked pages | Under 100 visits a month, no useful rankings |
| Brand image | Recent logo and guidelines | 2017 branding, stock photos |
| RFP forms | Adding one form is enough | Need a full journey: square footage, frequency, site type, attachments |
| Sector pages | 2 or 3 pages to add | Whole site structure to rethink |
| Mobile speed | 2 to 3 seconds | Over 4 seconds |
| Certifications (ISO 9001, CIMS, GBAC Star) | Already displayed | Missing or buried |
A simple rule: if at least four criteria fall in the right-hand column, a partial redesign is like repainting a building with cracked foundations. Otherwise, keeping the URLs that bring traffic and modernizing the rest is cheaper.
What each option costs in 2026
Kolonell prices follow our 11/10/2026 grid. The other lines are 2026 orders of magnitude for the New York market.
| Option | Price | Timeline | What is included |
|---|---|---|---|
| Kolonell partial redesign (Starter level) | 1,220 to 1,830 EUR | 2 to 3 weeks | New design, technical update, quote form, 5 pages |
| New Kolonell Growth site | 1,830 to 3,050 EUR | 3 to 5 weeks | Sector pages, blog, analytics, RFP form |
| New Kolonell Premium site | 3,050 to 5,340 EUR | 5 to 7 weeks | Animations, advanced SEO, client document area |
| New York web agency | 10,000 to 30,000 USD | 6 to 12 weeks | Varies by agency |
| WordPress freelancer | 3,000 to 8,000 USD | 3 to 6 weeks | Often no maintenance |
| Kolonell maintenance | 50 to 180 EUR per month | Monthly | Basic, Standard or Premium |
Kolonell amounts correspond to 800,000 to 3,500,000 FCFA depending on the tier. Monthly SEO is sold separately, from 150 to 530 EUR per month depending on the plan.
What to preserve during a migration
A badly migrated new site can lose in a few weeks rankings built over seven years. Three precautions: list the 20 pages with the most traffic in Search Console, set up 301 redirects from every old URL to its new equivalent, and keep content that ranks for "commercial cleaning Manhattan" or "warehouse cleaning Queens". Kolonell supplies the redirect plan before launch.
Mini case study
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Mike runs a 40-person commercial cleaning company in New York. His 2017 site gets 80 organic visits a month and no requests for a year: five of seven criteria point to a rebuild. He picks a Growth site at 2,600 EUR (about 2,900 USD), plus Standard maintenance at 110 EUR a month, roughly 4,350 USD in the first year. If he signs a single warehouse cleaning contract at 45,000 USD a year with a 10% net margin, he makes 4,500 USD, which covers the first year. An indicative assumption, to be adjusted with his own margins.
FAQ
Is a partial redesign enough for a 2017 WordPress site?
Rarely if the theme is no longer maintained and PHP has not been updated. Beyond four unfavorable criteria out of seven, a new site at 1,830 to 3,050 EUR is more profitable over three years.
Will I lose my rankings by switching sites?
Not if 301 redirects are done page by page. A temporary 10 to 20% traffic dip for 4 to 8 weeks is common, then traffic recovers if the structure is better.
Do I need a specific form for RFPs?
Yes, with square footage, service frequency, site type and spec sheet upload. This form qualifies leads and saves the sales rep 15 to 30 minutes per prospect.
How many pages should I plan?
Between 10 and 15 pages for a 40-person company: home, 4 to 6 sector pages, certifications, references, careers, contact. The Growth tier covers this scope.
What annual budget after launch?
Allow 600 to 2,160 EUR a year for maintenance (50 to 180 EUR a month), plus SEO if you target all five boroughs, from 150 to 530 EUR a month.
Let's scope your project. Send your current site address and indicative budget through the free quote form: we will tell you within 48 h whether a redesign is enough or a rebuild is needed, with timeline and price. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
