The verdict in three sentences
A private clinic in Mbour running an outdated site (Lighthouse < 40, LCP 6.8 s) loses patients before the first consultation: the page is too slow on the local 4G network. A performance redesign with online booking brings LCP under 2.5 s, converts 7.2 % of visitors into appointments and cuts front-desk phone time by 40 %. Budget 400 to 700K FCFA and 10 to 15 days for a fast, well-ranked and compliant medical website.
Why the old site costs you patients
Clinic sites built before 2022 usually rely on a bloated WordPress theme, uncompressed 2-3 MB images and no caching strategy. On an entry-level Android phone over 4G, the Largest Contentful Paint exceeds 6 seconds. Every second beyond 3 s drives away roughly 20 % of visitors. For a clinic getting 1,500 visits/month, that's hundreds of potential patients lost.
| Metric | Old site | After 2026 redesign | Google target |
|---|---|---|---|
| Mobile Lighthouse score | 38 | 92 | > 90 |
| LCP (load) | 6.8 s | 2.3 s | < 2.5 s |
| CLS (visual stability) | 0.31 | 0.04 | < 0.1 |
| INP (interactivity) | 480 ms | 160 ms | < 200 ms |
| Online booking conversion | 0 % | 7.2 % | - |
| Front-desk time / booking | 6 min | 90 s | - |
Online booking is the game changer. Instead of calling during opening hours, the patient picks a slot at 10 pm from the couch. The receptionist re-enters nothing: -40 % phone load on appointments.
How much a medical website redesign costs in 2026
The budget depends on the number of pages, the booking module and migration from the old CMS. Here are 2026 ballpark figures (order of magnitude) for the Senegalese market.
| Item | FCFA range | Lead time |
|---|---|---|
| Medical site redesign (8-12 pages) | 400,000 - 700,000 | 10-15 days |
| Integrated online booking module | included / +120,000 | - |
| CMS migration + 301 redirects | included | 2-3 days |
| Local medical SEO "clinique Mbour" | base included | 4-8 wks effect |
| Monthly maintenance | 25,000 / month | - |
| Fast managed hosting | 25,000 - 40,000 / month | - |
Critical technical point: the migration. If the old site has indexed pages, you must set up 301 redirects from old URLs to new ones, or you lose your earned Google ranking and inbound links from health directories.
Mini case study
Dr Fall runs a clinic in Saly-Mbour. The old site got 1,400 visits/month but 0 online bookings (broken form, 7 s LCP). After a 580,000 FCFA redesign delivered in 12 days: LCP 2.2 s, working booking module. Of those 1,400 visits, 7.2 % book online, i.e. ~100 appointments/month with no phone call. At an average 15,000 FCFA per consultation, that's a structured flow of 1.5M FCFA/month captured through the site, and a receptionist handling reception instead of the switchboard. The investment pays back in under three weeks of extra consultations.
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FAQ
Exactly how much does a clinic website redesign in Mbour cost in 2026?
Budget 400,000 to 700,000 FCFA for an 8-12 page medical site with a booking module, depending on design and integrations. Monthly maintenance runs around 25,000 FCFA.
How long until the new site is live?
Between 10 and 15 days for a standard clinic, including migration and 301 redirects. A more complex site with a patient portal may take 3-4 weeks.
Will I lose my Google ranking during migration?
No, if 301 redirects are set up correctly from each old URL to the new one. It's the most sensitive step: done right, you keep your ranking and improve it as LCP drops from 6.8 s to under 2.5 s.
Does online booking really cut the receptionist's workload?
Yes: we see roughly a 40 % drop in phone time spent on appointments, because patients book their own slot and the system sends an SMS confirmation.
Will the site be fast on Mbour's 4G?
That's the main goal: WebP/AVIF images, caching and lean code for an LCP under 2.5 s even on an entry-level phone. That's what separates a real redesign from a simple facelift.
Let's talk about your project. We audit your current site for free and quote the clinic redesign within 48h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
