The verdict in three sentences
A website sale pays once; maintenance pays every month, for years. The Kolonell referral program pays 15 % on a showcase-site sale + 5 % recurring on the maintenance you place — and with 80 % retention, that 5 % compounds. Ten recurring contracts end up earning more than a hundred forgotten one-off sales.
The Kolonell referral commission grid
The Kolonell referral agent is paid for the introduction, across all poles. Recurring revenue turns a hunter's income into a farmer's income.
| Pole | Sale commission | Recurring (maintenance) |
|---|---|---|
| Showcase | 15 % | 5 % / month |
| E-commerce | 12 % | 5 % / month |
| Marketplace | 10 % | on quote |
| Institutional | 8 % | on quote |
| Monthly maintenance | — | 50,000 to 200,000 FCFA |
On a 100,000 FCFA/month maintenance, 5 % recurring = 5,000 FCFA/month per contract, paid as long as the client stays.
10 one-shot sales vs 10 recurring contracts over 2 years
The one-shot shines in month 1 then dies; the recurring one starts small then compounds. Here's the mechanics on a showcase site sold for 500,000 FCFA with maintenance at 100,000 FCFA/month (5 % recurring commission = 5,000 FCFA/contract/month, 80 % retention).
| Indicator | 10 one-shot sales | 10 contracts with recurring |
|---|---|---|
| Sale commission (15 %) | 750,000 FCFA | 750,000 FCFA |
| Recurring month 1 (10 active) | 0 | 50,000 FCFA |
| Recurring month 12 (~8 active) | 0 | ~40,000 FCFA |
| Recurring month 24 (~6-7 active) | 0 | ~32,000 FCFA |
| Recurring total over 24 months | 0 | ~1,000,000 FCFA |
| Total 24 months | 750,000 FCFA | ~1,750,000 FCFA |
At equal selling effort, recurring revenue nearly doubles income over two years.
Mini case study
Sophie, a referral agent in Dakar, places 10 showcase sites/year at 500,000 FCFA with maintenance at 100,000 FCFA/month. Her sale commission: 10 × 500,000 × 15 % = 750,000 FCFA. Her recurring income: 10 contracts × 5,000 FCFA × ~20 average months (80 % retention) = about 1,000,000 FCFA cumulative over 2 years. In the second year, without selling a single new site, her existing portfolio still pays her nearly 40,000 FCFA/month passively. That's the difference between income that dies and income that works while you sleep.
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FAQ
How much does monthly maintenance cost?
The order of magnitude is 50,000 to 200,000 FCFA/month depending on site complexity (updates, security, backups, small changes). It's the foundation of recurring income.
What recurring commission does the referral agent earn?
The Kolonell program pays 5 % recurring on the maintenance placed, on top of the sale commission (15 % showcase, 12 % e-commerce). That 5 % lands every month as long as the client stays.
Why does recurring eventually beat one-shot?
Because it compounds: with 80 % retention, each contract keeps paying for ~20 months on average. Over 24 months, recurring can nearly double total income at equal effort.
What does 80 % retention imply?
It means about 8 of 10 contracts are still active after a year. Retention is what makes the MRR predictable and customer lifetime value high.
How do I become a Kolonell referral agent?
Just contact us: you bring the projects, we deliver, and you earn the sale commission plus recurring. No upfront investment required.
Let's talk about your project. Become a Kolonell referral agent and build recurring income: 15 % + 5 % recurring on showcase, 12 % on e-commerce. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
