The verdict in three sentences
A sale pays once; a recurring contract pays every month, for life. The 5% recurring on maintenance and SEO looks tiny per client, but across 20 loyal clients it becomes a passive salary. With churn kept under 5%, this income compounds faster than isolated sale commissions.
Recurring revenues and their commission
Every delivered client can subscribe to monthly services. The partner earns 5% recurring on those contracts as long as they stay active. This is the pillar of long-term income.
| Recurring service | Monthly price 2026 | 5% commission | Per 10 clients |
|---|---|---|---|
| Maintenance | 50,000 – 200,000 FCFA | 2,500 – 10,000 FCFA | 25,000 – 100,000 FCFA |
| SEO | 75,000 – 300,000 FCFA | 3,750 – 15,000 FCFA | 37,500 – 150,000 FCFA |
| Managed hosting | 25,000 – 75,000 FCFA | 1,250 – 3,750 FCFA | 12,500 – 37,500 FCFA |
| Ad campaigns | budget + 15-20% | variable | variable |
The 12-month build-up: the magic of compounding
Recurring income stacks: each new client adds a brick that stays. Here's a 2026 order of magnitude for a partner signing 2 clients/month with average maintenance 100,000 FCFA + SEO 100,000 FCFA (total recurring 5% = 10,000 FCFA/client/month).
| Month | Active clients | Monthly recurring | Running annual total |
|---|---|---|---|
| Month 3 | 6 | 60,000 FCFA | 120,000 FCFA |
| Month 6 | 12 | 120,000 FCFA | 540,000 FCFA |
| Month 9 | 18 | 180,000 FCFA | 1,080,000 FCFA |
| Month 12 | 24 | 240,000 FCFA | 1,800,000 FCFA |
| Month 18 | 36 | 360,000 FCFA | 3,780,000 FCFA |
With a stable portfolio, this recurring income lands even in months when the partner sells nothing. That is what turns a sales job into a wealth-building asset.
Protecting your recurring income: churn
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Recurring income only counts if clients stay. Churn under 5% means a satisfied client: responsive maintenance, SEO that produces traffic, reliable hosting. The partner has every reason to stay the warm point of contact — a quarterly call is often enough to secure renewal.
Mini case study
Awa, a partner in Thies, built her portfolio over 12 months. She manages 24 active clients: average maintenance 90,000 FCFA + SEO 110,000 FCFA, i.e. 200,000 FCFA/client/month. Her 5% recurring: 24 × 200,000 × 5% = 240,000 FCFA/month of passive income, on top of her sales. In a slow month with no new sale, she still collects those 240,000 FCFA. Her churn is 4% thanks to a quarterly call to each client.
FAQ
Is the 5% recurring really worth the effort? Per single client no, but across 24 clients at 200,000 FCFA/month of services it generates 240,000 FCFA/month of near-passive income — a real salary that lands without a new sale.
What exactly does the recurring apply to? Monthly maintenance (50-200k FCFA), SEO (75-300k) and managed hosting (25-75k) contracts, as long as they stay active.
How do I limit churn? A satisfied client doesn't leave: responsive support, visible SEO results and a quarterly check-in call keep churn under 5%.
Does recurring replace sale commissions? No, it complements them: sales give immediate cash, recurring builds stability. Over time recurring can exceed sale commissions.
How long until recurring is significant? An order of magnitude: at 2 clients/month with services, you reach ~240,000 FCFA/month of recurring after roughly 12 months.
Let's talk about your project. Become a Kolonell partner and build recurring income: 5% on your showcase clients' maintenance and SEO, on top of the 15% at sale. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
