The verdict in three sentences
A real estate agency without a website loses buyers who search for a property online before calling. In Lagos in 2026, a site with filtered search, property pages and a viewing form costs between 500,000 and 2,000,000 NGN (roughly 600,000-1,800,000 FCFA), with maintenance around 40,000 NGN/month. A well-ranked site generates 20 to 40 qualified leads per month depending on traffic and ad spend.
The price of each feature in 2026
A real estate site is not a static showcase: it is a lead-capture machine. Here is the module cost in Lagos (2026 order of magnitude).
| Feature | Price (NGN) | Timeline | Est. leads/month | Note |
|---|---|---|---|---|
| Property catalog + pages | 500,000 - 700,000 | 10-12 days | 5-10 | photos + floor plans |
| Filtered search (price, area, type) | +160,000 - 280,000 | +4 days | +8-12 | advanced filters |
| Interactive property map | +130,000 - 230,000 | +4 days | +3-5 | geolocation |
| Email alerts for new listings | +80,000 - 140,000 | +3 days | retention | opt-in |
| Viewing form + lead CRM | +140,000 - 260,000 | +5 days | +5-8 | pipeline tracking |
| Owner portal (submit property) | +180,000 - 320,000 | +6 days | + mandates | admin validation |
Lagos vs Abidjan: the 2026 comparison
Here is a comparison between Lagos (NGN) and Abidjan (FCFA) for an equivalent real estate site.
| Package | Lagos (NGN) | Abidjan (FCFA) | Content | Leads/month |
|---|---|---|---|---|
| Essential | 500,000 | 600,000 | Catalog + pages + contact | 5-10 |
| Growth | 1,100,000 | 1,100,000 | + filters + map + lead CRM | 20-30 |
| Premium | 2,000,000 | 1,800,000 | + alerts + owner portal | 30-40 |
| Maintenance/month | 40,000 | 30,000 | Hosting + security + updates | monthly |
Mini case study
Chidi, director of a real estate agency in Lekki (Lagos), closes 3 sales/month with an average commission of 1,500,000 NGN. He invests 1,100,000 NGN in the Growth package (filters, map, lead CRM). The site brings him 25 qualified leads/month; at an 8% conversion rate, he closes 2 additional sales/month, i.e. 2 x 1,500,000 = 3,000,000 NGN in extra commission. The site is repaid in the very first month of full activity.
FAQ
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What does a real estate agency website cost in Lagos in 2026?
From 500,000 NGN for a catalog with property pages to 2,000,000 NGN for a site with filters, map, CRM and an owner portal. Maintenance around 40,000 NGN/month.
How many leads does a real estate site generate?
Between 20 and 40 qualified leads per month for the Growth or Premium package, depending on organic traffic and advertising budget invested.
Can I integrate a CRM to track leads?
Yes, the viewing form feeds a CRM pipeline where each lead is qualified and tracked. This stops requests getting lost in emails.
Is filtered search essential?
Almost: buyers want to filter by price, neighborhood, type and size. Without filters, the bounce rate often exceeds 70%.
Can owners submit their own properties?
Yes, the owner portal allows mandate submissions with agency validation, feeding the catalog without manual entry.
Let's talk about your project. We'll estimate how many leads your real estate site can generate based on your market. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
