What a real estate agency website is for in 2026
A real estate agency does not sell a pretty website — it sells a buyer and seller lead pipeline. The website is the factory generating these leads, and it must do 3 things well: (1) showcase listings better than SeLoger or Logic-Immo (360° tour, drone, 3D floor plans), (2) capture active searches (criteria-based alert form), and (3) prove local expertise (free valuations, neighborhood guides, recent sales).
Across 8 agencies we supported in Dakar, Saly and France between 2024 and 2026, moving from a generic directory site to a specialized real estate portal lifted qualified buyer leads/month from 32 to 118 median (+269%), and doubled seller mandates (the "this agency is serious, I'll entrust them with my property" effect).
The 7 essential features of a real estate agency website in 2026
| Feature | Why critical | Typical tool |
|---|---|---|
| Filterable property portal | Budget, type, surface, area | Custom Next.js, Apimo, Hektor |
| Interactive map | Visual location | Google Maps, Mapbox |
| 360° / 3D tour | +40% time on listing page | Matterport, Kuula, EyeSpy360 |
| Drone video | Premium listing differentiation | 4K videos hosted on Bunny/Cloudflare Stream |
| Integrated lead CRM | Sales follow-up | Apimo, Hektor, Pipedrive, custom |
| Search alerts | Future seller lead capture | Email + WhatsApp via API |
| Free valuations | Inbound seller lead | Form + auto valuation + meeting |
A real estate website missing 5 of these 7 boxes is a brochure site — not a lead generator.
Portal partnerships: indispensable but to control
| Portal | Relevance | Indicative cost |
|---|---|---|
| SeLoger (France) | Top 1 FR buyer acquisition | 800-2,500 EUR/month/agency |
| Logic-Immo (France) | #2 FR buyer acquisition | 500-1,500 EUR/month/agency |
| Le Bon Coin Real Estate | Very wide FR audience | Pay per ad or subscription |
| ImmoCity Senegal | Leading local portal | 50,000-150,000 FCFA/month |
| Jumia House Senegal | Massive audience | Variable, partnerships |
| Expat.com / SenHabitat | Diaspora and expats | Variable |
Classic mistake: spending 100% of budget on SeLoger + Logic-Immo and nothing on your own site. Result: you acquire leads at 80-150 EUR each through portals, when a good organic site generates leads at 8-20 EUR (local SEO + UGC work).
Recommended stack by agency
Independent agency 1-3 agents — WordPress site + real estate theme (Houzez, Realhomes) + Apimo or Hektor plugin for portal sync + Google Business Profile + Mapbox. Budget 900,000 to 2,000,000 FCFA (1,370-3,050 EUR). Lead time 4-6 weeks.
Agency 4-15 agents or local group — Custom Next.js site + Apimo or Hektor integration (CRM + sync 12+ portals) + Matterport for 360° tours + auto valuation module + custom Mapbox + performance dashboard. Budget 3,500,000 to 7,500,000 FCFA (5,340-11,440 EUR), 10-14 weeks lead time.
Multi-agency network or new-build developer — Next.js platform + custom CRM or Salesforce Real Estate Cloud + 360° tour + drone library + new-build module (3D floor plans, lot configurator) + multi-tenant franchised agencies. Budget 12,000,000 to 35,000,000 FCFA (18,290-53,360 EUR), 5-7 months lead time.
Concrete examples
Independent agency Almadies (Dakar) — 3 agents. Before: Facebook page + ImmoCity ads. Rebuilt on WordPress Houzez + Apimo + Matterport (2 flagship listings). At 6 months: 87 buyer leads/month (vs 14 before), 9 seller mandates/month (vs 3).
Paris 16e agency — 11 agents. Site on generic WP theme. Rebuilt on custom Next.js + Hektor + Matterport on 100% of listings from 800k EUR up. Average time to sale -22%, average buyer negotiation basket +4.5%.
Saly real estate developer — New-build program, 80 lots. Custom Next.js platform with lot configurator (floor, view, surface, finishes) + online deposit payment. 60% of lots reserved in 4 months (vs 20 months on average before).
Local real estate SEO: the queries that bring cash
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The 6 query families to target for a real estate agency:
- Buy × area — "apartment for sale Almadies", "house Mermoz", "villa Saly"
- Rent × area — "apartment for rent Plateau Dakar", "studio Mermoz"
- Sell × area (seller lead) — "apartment valuation Almadies", "sell house Mermoz"
- Type × city — "house with pool Dakar", "sea-view apartment Saly"
- Atypical asset — "loft Paris 11", "duplex Almadies", "contemporary villa Saly"
- Investment — "rental investment Dakar", "rental yield Saly"
An agency ranking top 3 on 25-50 such queries captures 200-500 organic leads/month. Acquisition cost divided by 5-10 vs paid portals.
FAQ
How much does a real estate agency website cost in 2026?
900,000 to 2,000,000 FCFA for a 1-3 agent agency, 3,500,000 to 7,500,000 FCFA for a 4-15 agent agency, 12,000,000 to 35,000,000 FCFA for a network or developer. Add 100,000-300,000 FCFA/month for Matterport and portal sync.
Apimo, Hektor or Pericles for portal sync?
Apimo (Adapt Immo) leads France on the indie segment (~60-120 EUR/month). Hektor (La Boîte Immo) is solid for 5+ agencies. Pericles is more for large agencies. In Senegal, more agencies use a custom CRM or Pipedrive + a developer coding the ImmoCity / Jumia House sync.
Is Matterport worth the price?
Yes on listings > 600,000 EUR or equivalent. A Matterport tour costs 80-200 EUR per listing and shortens time-to-sale by 15-25% on average. Kuula and EyeSpy360 are 3-5x cheaper and sufficient for standard listings.
Do we need an auto valuation module?
Yes — it is a very effective seller lead trap. The user enters criteria, gets an estimated range (with disclaimer), and agrees to a callback. Mandate conversion 8-15% if callback < 24h. Custom module 600,000-1,500,000 FCFA depending on precision.
How to connect ImmoCity Senegal and SeLoger?
ImmoCity exposes an API (limited). SeLoger goes through partner CRMs (Apimo, Hektor, Pericles) — you publish on your CRM, which syncs to SeLoger. Plan 8-15 days of setup for an independent agency.
What team do we need to run the site and lead pipeline?
1 part-time marketing/CRM officer for 5-8 agents (website management, portal sync, lead qualification, Google reviews). From 10 agents on, a full-time role becomes mandatory.
Let's talk about your agency website
If you run a real estate agency in Senegal or France and your site does not generate the leads it should, we can audit your current stack and quantify the potential. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
