The verdict in three sentences
For a Montreal developer marketing 3 to 10 projects, a serious redesign costs EUR 11,000 to 27,500 (about CAD 16,500 to 41,000) and ships in 10 to 14 weeks. The return comes from cost per lead: a well-built site with project pages, 3D tours and CRM-connected forms generates qualified contacts at EUR 14 to 23, against EUR 28 to 46 on listing portals. Above 400 leads a year, the site pays for itself in under 18 months.
What a real estate website redesign costs in 2026
Price differences depend on the number of projects, the depth of project pages (unit plans, real-time availability, virtual tours) and CRM integration. These ranges reflect our benchmark (originally priced in MAD on the Moroccan market, converted at about EUR 0.092 per MAD).
| Level (2026 ballpark) | Scope | Price excl. tax | Timeline |
|---|---|---|---|
| Essential | 1 to 3 projects, pages with gallery and PDF brochure, email form | EUR 11,000 to 14,700 | 8 to 10 weeks |
| Standard | 3 to 8 projects, plans by unit type, filters (area, price, size), CRM | EUR 14,700 to 21,000 | 10 to 12 weeks |
| Premium | Multi-city group, real-time unit grid, 3D tours, buyer portal | EUR 21,000 to 27,500 | 12 to 14 weeks |
| 3D virtual tour (per show unit) | Matterport or 3D render | EUR 550 to 1,400 | 1 to 2 weeks |
| Additional language version | Translation and interface adaptation | EUR 1,400 to 2,750 | 2 weeks |
| Maintenance and hosting | Updates, backups, support | EUR 230 to 550/month | Ongoing |
The most underestimated item is content production: site photos, 3D renderings, plans reworked for the web. Budget EUR 1,800 to 5,500 if these visuals do not exist yet.
Own website or portals: the cost per lead math
Listing portals remain useful for visibility, but their leads are shared with competitors and often poorly qualified. Your own site, fed by Google Ads and Meta Ads, captures prospects already interested in your projects.
| Channel (2026 estimate) | Cost per lead | Qualification rate | Cost per qualified lead | Showroom visit rate |
|---|---|---|---|---|
| Listing portals (developer subscription) | EUR 28 to 46 | 25 to 35% | EUR 92 to 156 | 8% |
| Own site + Google Ads | EUR 14 to 23 | 45 to 60% | EUR 28 to 46 | 15% |
| Own site + Meta Ads (on-site form) | EUR 7 to 17 | 30 to 40% | EUR 23 to 51 | 10% |
| Organic search (after 6 months) | EUR 4 to 8 | 50 to 65% | EUR 7 to 15 | 18% |
| Real estate fairs | EUR 37 to 83 | 40% | EUR 92 to 202 | 25% |
The key is the CRM connection: every form should create a record with the project, unit type and source, so sales reps call back within an hour. A callback within one hour roughly doubles the appointment rate.
Features that sell
Buyers, including international and relocating buyers, want to see floor plans, starting price, construction progress and payment terms. A unit grid showing "available, reserved, sold" creates legitimate urgency. A WhatsApp or SMS button, which often receives more contacts than the form, belongs on every project page.
Mini case study
Karim, marketing director at a Montreal developer with 5 projects on the market, spends EUR 38,600 a year on portals for about 1,000 leads, 300 of them qualified. He launches a Standard redesign at EUR 19,300, plus EUR 2,750 of 3D tours and EUR 370 a month of maintenance.
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In year one, he cuts portals to EUR 13,800 (350 leads) and invests EUR 16,600 in Google Ads to the site at EUR 18 per lead, i.e. 900 leads, 470 of them qualified. Total: 1,250 leads, 560 qualified, for EUR 30,400 of media against EUR 38,600. Cost per qualified lead: EUR 54 instead of EUR 129. With EUR 8,200 of annual media savings and a 3% conversion rate on qualified leads (17 sales against 9), the EUR 26,500 first-year site cost is recovered by the second additional sale.
FAQ
How much does a website for a single project cost?
A dedicated mini-site for one project costs EUR 3,700 to 7,400 in 4 to 6 weeks. Beyond two projects, a group site with a reusable project template becomes cheaper.
Do I need a second language version?
In a bilingual market, yes, at an extra EUR 1,400 to 2,750 for translation and interface adaptation. Right-to-left languages such as Arabic cost at the upper end of that range.
Which CRM should the site connect to?
HubSpot, Salesforce or a real estate CRM work through APIs or webhooks. Integration costs EUR 900 to 3,200 depending on the number of fields and lead assignment rules.
Do 3D tours really increase sales?
They make visitors spend 2 to 3 times longer on project pages and filter out low-intent prospects before appointments. They pay off most for remote buyers, at EUR 550 to 1,400 per show unit.
How long does organic search take to deliver leads?
Allow 4 to 6 months to rank for queries like "new condo Montreal". After that, cost per lead drops below EUR 9.
Let's scope your project. Send us your project list, current lead volume and CRM: we will price the redesign with a 10 to 14 week schedule and a cost per lead projection. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
