The verdict in three sentences
A dedicated website for a new-build development of 120 units costs 4 to 9 million FCFA (about EUR 6,100 to 13,700) in 2026, delivered in 8 weeks. Our benchmark is a project in Cocody, Abidjan, sold heavily to diaspora buyers in Dubai, Paris and Montreal, and the logic transfers to any developer selling off-plan to remote buyers. The investment pays off with one or two extra units sold, because each apartment is worth 45 to 120 million FCFA, so fund first what moves a buyer who will only see the site at signing: plans, a live price grid and video-call booking.
What a Facebook page does not do
Most West African developers still sell through Facebook, WhatsApp and a PDF brochure. These channels generate volume, with a Facebook cost per lead of 3,000 to 8,000 FCFA (EUR 4.50 to 12) in 2026, but they qualify nothing. A sales rep spends the day answering the same questions: price of a 2-bedroom, which floor is free, staged payment terms, handover date.
A project website answers those questions before the call. A buyer in Dubai checks the unit grid at 11 pm local time, downloads the plan of a 3-bedroom, simulates the payment schedule and books a video slot with the sales rep. The lead arrives qualified, with a target unit and a budget.
Features by sales stage
| Sales stage | Feature | 2026 range (FCFA) | Expected impact |
|---|---|---|---|
| Discovery | Project page, neighbourhood, gallery, drone video | 900,000 to 1,800,000 | Credibility, time on site |
| Projection | 2D plans by unit type (studio to 4-bed) | 400,000 to 900,000 | Fewer first-level calls |
| Projection | 3D tour of a show apartment | 1,200,000 to 2,800,000 | Decisive for overseas buyers |
| Comparison | Price grid per unit, available or reserved status | 600,000 to 1,300,000 | Lead with a target unit |
| Financing | Payment schedule simulator (off-plan, staged payments) | 350,000 to 800,000 | Budget qualification |
| Contact | Video-call booking, WhatsApp, CRM form | 400,000 to 900,000 | Higher meeting rate |
| Follow-up | Buyer portal, construction progress photos | 600,000 to 1,500,000 | Fewer chasers, more trust |
An essential project site (discovery, plans, grid, contact) sits around 4 million FCFA (EUR 6,100). With a 3D tour, simulator and buyer portal, it reaches 8 to 9 million FCFA (EUR 12,200 to 13,700).
Three packages compared
| Package | Budget (FCFA) | Timeline | Best for |
|---|---|---|---|
| Project landing page | 1,500,000 to 2,500,000 | 3 weeks | Small project, under 20 units |
| Essential project site | 4,000,000 to 5,500,000 | 6 to 8 weeks | 50 to 150 units, local market |
| Full diaspora project site | 7,000,000 to 9,000,000 | 8 weeks | 100+ units, overseas buyers |
| Hosting, maintenance, unit updates | 75,000 to 200,000 per month | Ongoing | All packages |
| Facebook and Google campaigns (media budget) | 500,000 to 2,000,000 per month | Ongoing | Sales launch phase |
The reservation deposit can also be paid on the site, via Wave or Orange Money for local buyers and by card for overseas buyers, adding 500,000 to 1,200,000 FCFA to the budget.
Mini case study
Mr Kouassi, sales director of an Ivorian developer, is marketing 120 units in Cocody at an average price of 65 million FCFA. He invests 7.5 million FCFA in a full diaspora site and 1.2 million FCFA a month in ads for 10 months, 19.5 million FCFA in total. At 5,000 FCFA per lead, he gets about 2,400 leads, 8% of whom book a video call (192), and 6% of those reserve (11 units). Without the site, his history showed 3% conversion from meetings. The gain is about 5 extra units, i.e. 325 million FCFA (about EUR 495,000) of additional revenue for 19.5 million invested.
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FAQ
How much does a new-build project website cost in 2026?
Between 4 and 9 million FCFA (EUR 6,100 to 13,700) depending on features. A simple landing page starts at 1.5 million FCFA, but it handles neither a unit grid nor video-call booking.
Is the 3D tour worth the price?
For overseas buyers, yes: someone who cannot visit the site decides on plans and 3D. Budget 1.2 to 2.8 million FCFA per modelled show apartment.
How do we keep the price grid up to date?
The sales rep changes a unit's status from a back office in 30 seconds, or the grid syncs with the reservation file. A sold unit still shown as available is costly for credibility.
One site per project or a single developer site?
The developer site carries the brand and track record, the project site carries the sale. Many developers build a reusable project section, which cuts the cost of the next project by 40 to 50%.
How long before the sales launch should we start?
Plan 8 weeks for a full site. Start at least 10 weeks before the launch date so campaigns run on a finished site.
Let's scope your project. Tell us the number of units, the unit types and your target (local, overseas or both): we will price the project site, the 3D tour and a schedule aligned with your sales launch. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
