The verdict in three sentences
A Dakar real estate agency without a listings website depends on generalist portals where every lead is shared with several competitors. Your own site with filters, virtual tour, WhatsApp and a qualified lead form turns your local ranking into a flow of exclusive contacts. In 2026 this site costs between 500,000 and 1,500,000 FCFA and pays for itself with just 2 to 3 extra sales or rentals.
Why your own site beats the portals
On a generalist portal your listing drowns among hundreds, the lead goes to everyone, and you control neither branding nor data. On your site, a visitor filtering "3-room apartment Almadies" lands on a page you own, and their form is exclusive to you.
| Criterion | Generalist portal | Your own site |
|---|---|---|
| Lead exclusivity | No (shared) | Yes |
| Cost per lead | Variable, recurring | Marginal after build |
| Agency branding | Weak | Total |
| Customer data (WhatsApp) | Not captured | Captured |
| Virtual tour / video | Limited | Built in |
| "Neighborhood + type" SEO | Direct competition | Dedicated optimized pages |
Features, costs and content management
| Tier | Price (FCFA) | Timeline | Includes |
|---|---|---|---|
| Starter | 500,000 – 700,000 | 8 to 12 days | Up to 30 listings, filters, WhatsApp, map |
| Growth | 800,000 – 1,100,000 | 12 to 18 days | + Unlimited listings, qualified lead form, virtual tour, alerts |
| Premium | 1,200,000 – 1,500,000 | 18 to 25 days | + Agent area, lead CRM, multi-currency, advanced SEO, blog |
Updating listings is done through a simple back-office: add photos, price, status (available/sold) in minutes without touching code. Local real estate SEO relies on pages per neighborhood (Almadies, Ngor, Mermoz, Sacré-Cœur) and per property type.
Mini case study
Sophie runs an agency in Almadies. She pays 150,000 FCFA/month in portal subscriptions and gets ~30 shared leads/month, converting at 3 % (about 1 transaction).
- With her own site, local SEO and WhatsApp bring ~25 exclusive leads/month, converting at 8 %, about 2 transactions.
- Average commission per transaction: 800,000 FCFA. One extra transaction = 800,000 FCFA.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
A 900,000 FCFA Growth site is paid back with the first transaction from the site, then every exclusive lead becomes margin with no recurring per-contact cost.
FAQ
Why a website instead of paying a real estate portal?
The portal shares your lead with several agencies and charges continuously. Your site captures exclusive leads, belongs to you, and after the build the cost per contact becomes marginal. A single extra transaction often pays for the site.
How much does an agency website with listings cost in Dakar?
Between 500,000 FCFA for a 30-listing catalog and 1,500,000 FCFA for a Premium site with CRM and virtual tour. Most agencies take the Growth tier around 800,000 to 1,100,000 FCFA.
Can I update my listings myself?
Yes, through a simple back-office: photos, price, available/sold status in minutes, no developer. It is essential to keep a current, credible catalog.
How do I get found on Google for "apartment Almadies"?
By creating dedicated pages per neighborhood and property type, optimized for local SEO, plus an up-to-date Google Business profile. That is what brings qualified free leads over time.
Let's talk about your project. We build you a listings site that generates exclusive leads instead of sharing them with your competitors. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
