The verdict in three sentences
A real estate agency loses leads for lack of follow-up and wastes time chasing cash rent. A dedicated app centralizes listings, viewings, lead scoring and digital collection of rent and deposit. The result: more deals handled, fewer arrears, and full traceability for landlords.
Key features and gains
| Feature | Measurable gain | Priority |
|---|---|---|
| Listings catalog + scheduled viewings | Fewer viewing no-shows | 1 |
| Lead scoring (budget, urgency) | Closing rate +10 to 20% | 1 |
| Rent/deposit collection (Paystack/MoMo) | Arrears -30 to 50% | 1 |
| Mandate + commission management | Landlord traceability | 1 |
| Automatic PDF receipts | Admin time -40% | 2 |
| Rent due-date reminders | Late payments -30% | 2 |
Lead scoring avoids showing 10 properties to a non-qualified prospect: you prioritize deals with a high conversion rate.
Development costs
| 2026 tier | Scope | Dev cost (NGN) | Timeline |
|---|---|---|---|
| Starter | Listings, leads, viewings, mandates | 4,000,000 - 5,500,000 | 4-6 wks |
| Growth | + rent/deposit collection, receipts, scoring | 6,000,000 - 8,000,000 | 7-10 wks |
| Premium | + mobile app, landlord portal, analytics | 8,500,000 - 10,000,000 | 11-15 wks |
Maintenance and hosting: NGN 100,000-250,000/month, excluding payment fees on rent collected.
Kolonell referral partner program
Many real estate agents know other businesses that need a website or an app. By becoming a Kolonell referral partner, you earn a commission on every project you bring us:
| Referred project type | Commission on sale | Recurring |
|---|---|---|
| Showcase website | 15% | + 5% on maintenance |
| E-commerce | 12% | — |
| Marketplace | 10% | — |
| Institutional | 8% | — |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
On a showcase site worth NGN 2,000,000, that is NGN 300,000 in your pocket, plus a recurring cut if the client takes maintenance. A simple contact book becomes a passive income stream.
Mini case study
Joy's agency in Lagos manages 120 rental units, average rent NGN 300,000/month, management commission 8%. Theoretical rent collected: 120 × 300,000 = NGN 36,000,000/month, agency commission NGN 2,880,000. With 18% arrears/late, she really earns commission on 82%, i.e. ~NGN 2,361,600. The app (mobile money + reminders) brings arrears to 6%: commission on 94% ≈ NGN 2,707,200, i.e. +NGN 345,600/month. The Growth app at NGN 7,000,000 pays back in ~20 months, before counting better-converted leads and referral income.
FAQ
How does rent collection work? The tenant pays via Paystack/bank transfer or mobile money from a link or the app; rent is auto-matched to the lease, a PDF receipt is generated, and the landlord sees payment in real time.
What does lead scoring bring? It ranks prospects by budget, urgency and stated solvency, so viewings focus on high-potential deals and closing rates rise 10-20%.
Do landlords get access to their properties? At the Premium tier, a landlord portal shows rent collected, receipts, due dates and property status, building trust and retaining mandates.
How do I become a Kolonell referral partner? You introduce a client, we sign and build, you earn 8-15% depending on project type, plus 5% recurring on showcase-site maintenance. No upfront cost to you.
What does operation cost? Budget NGN 100,000-250,000/month for hosting, support and updates, excluding payment fees on rent.
Let's talk about your project. Real estate app or referral-partner status: we scope both in one conversation. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
