The verdict in three sentences
A tanker haulier serving the Port of Amsterdam needs a website that reassures oil majors and industrial buyers on safety, fleet condition and delivery reliability. As a 2026 market ballpark, plan 7,000 to 22,000 EUR, 8 to 16 pages in Dutch and English, 6 to 10 weeks of work and 100 to 300 EUR a month of maintenance. The questions below help you spot, before signing, the agency that understands dangerous goods transport and the one that will reuse a generic template.
Typical scope for a fuel haulier website
Procurement teams at fuel distributors, airports and chemical plants shortlist hauliers on paper first. They want proof of ADR compliance, recognised safety assessments such as SQAS or VCA, and quick answers on capacity and lanes.
| Site element | Expected content | 2026 market ballpark |
|---|---|---|
| Pages | Home, company, fleet, safety, services, lanes, careers, contact, English version | 8 to 16 pages |
| Safety page | HSE policy, ADR driver certificates, SQAS or VCA status, incident record | 1 to 2 pages |
| Fleet page | Number of tankers, compartment layouts, Euro 6 share, telematics | 1 page with a table |
| Lanes and services | Benelux, Germany, port terminals, aviation fuel, biofuels | 1 page per service |
| Quote form | Product, loading terminal, delivery site, volume, frequency | 1 form per lane type |
| Careers page | Driver recruitment, a key issue in Dutch transport | 1 page |
| Overall budget | Design, copy, build, launch | 7,000 to 22,000 EUR |
| Maintenance | Updates, backups, security | 100 to 300 EUR per month |
Questions about scope and content
Each question comes with the answer you want to hear and the warning sign.
| Question | Good answer | Red flag |
|---|---|---|
| Who writes the safety and fleet pages? | A writer who interviews your HSE manager for 2 to 3 hours | Send us your texts and we will paste them in |
| How will you show our ADR and SQAS credentials? | Dedicated section, certificate dates, downloadable summaries | A row of logos with no context |
| Will the Dutch and English versions match? | Both written or reviewed by fluent speakers, same structure | Machine translation, no review |
| How does the quote form work? | Product, terminal, site, volume, frequency fields, routed to dispatch | One generic contact form |
| Can you help with driver recruitment? | Careers page with clear pay range fields and quick apply | Not in scope |
| How many revision rounds are included? | 2 to 3 per stage, written into the contract | Unlimited, never written down |
Questions about technology and contract
| Question | Good answer | Red flag |
|---|---|---|
| Who owns the domain and admin access? | Your company, handed over at launch | Domain registered to the agency |
| Where is the site hosted? | EU data centre, GDPR compliant processing agreement | No answer or hosting outside the EU without safeguards |
| What does monthly maintenance cover? | Updates, backups, security fixes, written response time | A flat fee with no task list |
| Will we see results after launch? | A weekly report on visits and quote requests | No reporting at all |
| What if we switch agencies? | Full export of site and content at no extra fee | Locked into a proprietary builder |
| What is the payment schedule? | 30 to 50 percent upfront, balance on approved milestones | 100 percent upfront |
Kolonell's prices as a nearshore option
These are Kolonell's prices, separate from the Amsterdam market ranges above.
| Component | Kolonell's price |
|---|---|
| Growth site, 8 to 12 pages, built in blog, 14 to 21 working days | 1,830 to 3,050 EUR (1,200,000 to 2,000,000 FCFA) |
| Premium site, 21 to 30 working days | 3,050 to 5,340 EUR (2,000,000 to 3,500,000 FCFA) |
| Additional language | 110 EUR per language (75,000 FCFA) |
| Additional page | 40 EUR (25,000 FCFA) |
| Standard maintenance | 114 EUR per month (75,000 FCFA) |
If you choose a nearshore team, keep Dutch copy in house or with a native reviewer: buyers notice awkward phrasing immediately.
Mini case study
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Illustrative example: Pieter, managing director of a 30 tanker haulier near the Port of Amsterdam, wants to qualify for a framework tender from a fuel distributor. He picks a mid range market build at 14,000 EUR plus 180 EUR a month of maintenance, so 14,000 + 180 x 12 = 16,160 EUR in year one.
Assumption: the tender is worth 26 loads a month at a net margin of 120 EUR per load, so 3,120 EUR a month or 37,440 EUR a year. If a clear safety page and quote form raise his chance of winning from 20 to 35 percent, the expected value of the tender rises by 0.15 x 37,440 = 5,616 EUR on this single bid. Two or three bids a year cover the site.
FAQ
What should a fuel haulier website cost in Amsterdam?
As a 2026 market ballpark, 7,000 to 22,000 EUR depending on pages, languages and the quote form. Kolonell's Growth site costs 1,830 to 3,050 EUR as a nearshore option.
How long does it take?
Plan 6 to 10 weeks. The main delay is usually gathering fleet photos, certificates and HSE documents, which can take 2 to 3 weeks on your side.
Do we need both Dutch and English?
Yes if any of your buyers belong to international groups, which is common in the port area. Dutch reassures local clients and drivers, while English serves group procurement teams.
What belongs on the safety page?
Your HSE policy, ADR driver certification, SQAS or VCA status, telematics and incident record. A clear page answers 2 or 3 standard procurement questions before the first call.
Should we include a careers page?
Yes: driver shortages slow growth for many Dutch hauliers. A page with clear conditions and a 2 minute application form often becomes one of the most visited pages.
Let's scope your project. Tell us your lanes, fleet size and languages and we will send a precise scope, an indicative budget and a 14 to 30 working day timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
