The verdict in three sentences
A PWA costs 15,000 to 40,000 EUR excl. VAT with a single codebase, whereas a native app doubles the budget (30,000 to 80,000 EUR excl. VAT) to cover iOS and Android plus the stores. For an internal or field B2B tool, a PWA is enough in 70 % of cases: no-store deployment, instant updates, controlled cost. Native is only justified for heavy hardware (advanced Bluetooth, sensors, heavy offline) or a consumer product targeting the stores.
Cost comparison
The difference comes down to a simple rule: a PWA is one project; native is two, plus store fees and validation cycles.
| Item | PWA | Native app (iOS + Android) |
|---|---|---|
| Initial development | 15,000 - 40,000 EUR excl. VAT | 30,000 - 80,000 EUR excl. VAT |
| Codebases to maintain | 1 | 2 |
| Annual maintenance | 3,000 - 8,000 EUR excl. VAT | 8,000 - 20,000 EUR excl. VAT |
| Store fees / year | 0 | 99 USD + 25 USD |
| Update delay | Instant | 1 - 7 days (review) |
| Delivery time | 6 - 14 weeks | 12 - 24 weeks |
Over three years, the total cost gap between PWA and native often reaches 40,000 to 90,000 EUR excl. VAT for a B2B tool, development and maintenance combined.
When native is truly justified
The choice is not religious: it depends on concrete features. This grid decides quickly.
| Need | PWA is enough | Native recommended |
|---|---|---|
| Internal / field tool | Yes | No |
| Push notifications | Yes (web push) | Yes |
| Camera, QR code, geolocation | Yes | Yes |
| Advanced Bluetooth / sensors | Limited | Yes |
| Intensive offline use | Partial | Yes |
| Store presence | No | Yes |
| Consumer / virality | Medium | Yes |
For a field CRM, a logistics entry tool or an employee portal, a PWA ticks every box. Native becomes relevant as soon as the app depends on specific hardware or targets consumers via the stores.
Mini case study
Nadia, product director of an industrial maintenance SME in Strasbourg, wants to equip 80 field technicians with an intervention entry tool. A vendor offers a native iOS + Android app at 62,000 EUR excl. VAT, with 12,000 EUR excl. VAT annual maintenance and updates blocked 3 to 5 days in review. She chooses a PWA at 29,000 EUR excl. VAT, installable on existing smartphones, updated instantly. Initial saving: 33,000 EUR excl. VAT, plus 6,000 to 8,000 EUR excl. VAT/year less maintenance. Over three years, the gap exceeds 50,000 EUR excl. VAT, for identical field use. Since no feature requires heavy hardware, native would have added nothing.
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FAQ
Can a PWA send push notifications?
Yes, web push works on Android and desktop, and on iOS since recent Safari versions. For B2B use, it is amply sufficient in the vast majority of cases.
Can a PWA be installed like a real app?
Yes: home-screen icon, full screen, partial offline operation. For a business tool, the user barely sees the difference with a native app.
Is native more performant?
Marginally, on heavy graphics or intensive computation. For data entry, forms, lists and B2B dashboards, a PWA is just as smooth.
What if I want to be in the App Store later?
You can wrap a PWA in a native shell (Capacitor) to publish it on the stores for 5,000 to 12,000 EUR excl. VAT, without rewriting everything. It is a common progressive strategy.
How much is annual maintenance?
A PWA costs 3,000 to 8,000 EUR excl. VAT/year to maintain, versus 8,000 to 20,000 EUR excl. VAT for two native apps. The gap comes from the two codebases and store review cycles.
Let's scope your project. Describe your use (internal or consumer), the hardware features you need and your budget: we will settle PWA vs native with a clear costing. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
