The verdict in three sentences
A management consultancy of 70 consultants in London that only learns how profitable its engagements were at year end is flying blind: unbilled overruns, underused consultants, mispriced proposals. An off-the-shelf PSA (Professional Services Automation) tool costs 20 to 50 GBP per user per month, while a custom build costs 40,000 to 100,000 GBP delivered in 3 to 4 months. Each point of utilization is worth about 160,000 GBP of annual revenue for a firm this size, so moving from 68% to 78% pays for itself very quickly.
What the CFO cannot see without engagement management software
In many firms, time is logged in a spreadsheet on Friday evening (when it is logged at all), engagement budgets live in proposals and invoices are built from both at month end. As a result, the firm discovers a fixed-fee engagement burned 140% of its budget when the final invoice goes out. A PSA brings together the sales pipeline, resource planning, timesheets, expenses, invoicing and margin per engagement.
| Indicator (2026 order of magnitude) | Spreadsheets and accounting ERP | With a PSA |
|---|---|---|
| Utilization (billed days / available days) | 68% | 78% target |
| Margin visibility per engagement | Annual | Weekly |
| Timesheets submitted on time each week | 60 to 70% | 95% |
| Month-end invoicing lead time | 6 to 8 days | 1 to 2 days |
| Fixed-fee overruns caught before 80% of budget | Rarely | Systematically |
| Manager time on resource planning | 3 hours per week | 1 hour per week |
| Gap between sold and actual budget | 15 to 25% | 5 to 10% |
Off-the-shelf or custom PSA: 5-year cost for 70 consultants
Market PSAs are mature and well suited to standard firms. A custom build makes sense when the firm has unusual billing models (milestone fixed fees, capped time and materials, success fees, publicly funded programs), an existing ERP to respect, or profitability dashboards standard tools cannot produce.
| Criterion | Off-the-shelf PSA | Custom PSA |
|---|---|---|
| Upfront cost | 10,000 to 30,000 GBP (setup, data migration) | 40,000 to 100,000 GBP |
| Recurring cost (80 users including support staff) | 1,600 to 4,000 GBP per month | 1,000 to 2,000 GBP per month (hosting, maintenance) |
| 5-year cumulative cost | 106,000 to 270,000 GBP | 100,000 to 220,000 GBP |
| Specific billing models | Within tool limits | All |
| Accounting ERP and payroll integration | Standard connectors | Custom |
| Rollout time | 2 to 3 months | 3 to 4 months |
| Roadmap | Vendor-driven | On demand |
For a nearshore or offshore reference point, Kolonell's 11/10/2026 grid places a mid-complexity app at 4,000,000 to 7,000,000 FCFA (about 6,100 to 10,670 EUR) and a complex project at 7,000,000 to 15,000,000 FCFA or more (10,670 to 22,870 EUR or more).
The four modules that drive profitability
The first is resource planning, matching skills, availability and signed or probable engagements: this is what lifts utilization. The second is mobile time entry, with an automatic Friday reminder and manager approval. The third is budget tracking per engagement, with an alert at 80% of budget consumed. The fourth is automated invoicing (time and materials, milestone fixed fee, or mixed), which drafts invoices as soon as timesheets are approved and feeds the accounting ERP.
Mini case study
Emma, CFO of a 70-consultant management consultancy in London, bills an average day rate of 1,100 GBP, with 210 available days per consultant per year. Illustrative scenario: one point of utilization is worth 70 x 210 x 1% x 1,100 = 161,700 GBP of annual revenue. Moving from 68% to 72% in year one (an intermediate goal before 78%) adds about 646,800 GBP of revenue. With a 40% contribution margin on those extra days, the gain reaches 258,720 GBP, for a custom PSA at 70,000 GBP plus 18,000 GBP of yearly run cost: the project pays back in under 4 months.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
How much does a PSA for a consultancy cost in 2026?
Off-the-shelf PSAs cost 20 to 50 GBP per user per month, so 1,600 to 4,000 GBP a month for 80 users. A custom tool costs 40,000 to 100,000 GBP, then 1,000 to 2,000 GBP a month.
How long does rollout take?
Between 3 and 4 months for a custom build, including 3 to 4 weeks to migrate live engagements. Time entry can start from week 6.
Will consultants actually log their time?
Yes, if logging takes under 5 minutes a week on mobile and invoicing depends on it. Firms with a PSA routinely reach 95% of timesheets submitted on time.
Can the PSA connect to our accounting ERP?
Yes, approved invoices and analytical entries flow automatically to major accounting packages. Allow 5 to 10 development days per specific interface.
What utilization should we target?
For a management consultancy, 75 to 80% is a common target for analysts and consultants, closer to 50 to 60% for partners. The PSA tracks these targets by grade every week.
Let's scope your project. Tell us your headcount, billing models and current tools: we will propose a scope, an indicative budget and a rollout plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.