The verdict in three sentences
A Houston property management company should redesign its website when owners cannot find the management offer, tenants hunt for the maintenance request link and neighborhood pages stop producing leads. In 2026, a local studio typically quotes USD 12,000 to 35,000 for a redesign, while Kolonell works on a fixed grid of $2,900 (Starter), $4,900 (Growth) and $8,900 (Premium), delivered in 3 to 4 weeks once content is ready. The main risk is breaking what already works: pages that rank on Google and links to your portals.
Which signals justify a redesign?
From the Heights to Montrose, from the Galleria to Katy and Sugar Land, landlords, single-family rental investors and energy-sector relocations compare managers on their phones. Typical signals:
- The site speaks to tenants but does not sell management to owners (fees, services, onboarding process).
- Links to the tenant portal, rent payment and maintenance requests are scattered or broken.
- No Spanish pages, although part of your tenants and owners read Spanish more easily.
- During hurricane season, June 1 to November 30, tenant instructions only go out by email.
- Rental application forms ask for ID, bank statements or proof of income in an open form.
What does a redesign cost in Houston in 2026?
2026 ballpark from typical agency quotes and public agency rate pages, not a survey.
| Option | Range (USD) | Usual timeline | Note |
|---|---|---|---|
| Freelancer | 4,000 to 12,000 | 6 to 10 weeks | SEO migration rarely scoped |
| Template from your property management software vendor | Modest setup, then a monthly subscription | 2 to 6 weeks | Limited design and content |
| Houston studio | 12,000 to 35,000 | 2 to 4 months | Spanish version often an option |
| Mid-size agency | 35,000 to 90,000 | 4 to 6 months | Brand workshop, photography, campaigns |
| Kolonell Growth | 4,900 | 3 to 4 weeks | Owner, tenant and neighborhood pages, 301 plan |
| Kolonell Premium | 8,900 | 3 to 4 weeks | Multilingual tier, languages set in the quote |
Each tier includes a project manager reachable in your time zone, native English or French copywriting and 3 months of support. Details on the international offer. Kolonell built the website of Orven Properties (orvenproperties.com), a Dubai real estate company.
What stays on quote, and why?
| Item | Why it is a separate line | Usual approach |
|---|---|---|
| Owner portal | Hosted by the management software | Kept, linked and styled |
| Tenant portal and rent payment | Financial data, third-party vendor | Kept and linked |
| Maintenance requests | Internal workflow of the software | Direct link from every tenant page |
| Rental listings feed | Sync with the software | Separate line on quote |
| Accounting software | Specific integration | On quote, often unnecessary for the site |
| Ongoing SEO work | Outside the redesign | On quote |
Timeline and risks to manage
With Kolonell: week 1 design, weeks 2 and 3 build and migration, week 4 QA. Avoid the last and first days of the month, when tenants pay rent and support is busy, and if possible the peak of hurricane season in August and September.
- Service and neighborhood pages: URL inventory, 301 redirect map and Search Console monitoring for 6 weeks.
- Personal data: open forms limited to name, contact and property address; ID, bank or income documents only through the secure application portal. The Texas Data Privacy and Security Act applies with thresholds and exemptions, including for many small businesses: have your situation checked.
- Licensing: in Texas, leasing and managing property for others generally requires a TREC license; display your license details as you hold them, with the required notices.
- Accessibility: WCAG 2.2 AA target; ADA Title III website accessibility suits are frequent in the US.
- Marketing copy: review before go-live, no promises of occupancy or rental yield. CAN-SPAM governs newsletters. This is not legal advice.
- Hurricane communication: one stable instructions page your team can update in 5 minutes.
Questions to ask: who produces the 301 map? Who links the portal and tests every link? Who approves the Spanish version? How fast can an alert be published?
When is a Houston agency the better choice?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
If you want regular on-site property photos and video, a deep integration with your management software or local ad campaigns run by the same team, a Houston provider has the edge. For a well-scoped redesign, a fixed grid is often enough.
Mini case study
Illustrative example: Bayou Crest Property Management, a fictional family-run company managing single-family homes and small buildings around Katy and the Heights. A local studio quotes $28,000 and 4 months for a bilingual site. Kolonell Premium: $8,900, plus $900 for an independent Spanish reviewer (third-party cost), so $9,800. Adding $150 a month for 33 months (market assumption; Kolonell maintenance after the 3 included months on quote), so $4,950, the three-year total reaches $14,750. The studio, with $250 a month for 33 months (market assumption, $8,250), reaches $36,250. Target go-live: mid-May, before hurricane season.
FAQ
Does the tenant portal need rebuilding?
No. It stays with your software vendor and the new site links to it from every relevant page. A deeper integration is a separate line on quote.
Do we need a Spanish site?
If a real share of your tenants or owners read Spanish more easily, yes. Premium at $8,900 is the multilingual tier, languages set in the quote.
How long does the redesign take?
3 to 4 weeks once content is ready, versus 2 to 4 months for a typical local studio.
How do we avoid losing leads from Google?
Map every URL, set up 301 redirects and watch Search Console for 6 weeks.
Can we show our management results?
Only real, verifiable figures. No promises of occupancy or yield: 0 numerical guarantees on the site.
Let's scope your project. A clear redesign for owners and tenants, from $4,900, live in 3 to 4 weeks before hurricane season. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

