The verdict in three sentences
An Atlanta property management company serving owners, single-family rental investors and HOAs needs a website where each audience finds its path in two clicks. In 2026, a local studio typically quotes USD 12,000 to 35,000 for a redesign, while Kolonell works on a fixed grid of $2,900 (Starter), $4,900 (Growth) and $8,900 (Premium), delivered in 3 to 4 weeks once content is ready. The risk to watch is the migration: neighborhood pages already indexed, links to your portals and wording that complies with the Fair Housing Act.
Which signals say the site has run its course?
From Midtown to Buckhead, from Decatur to Alpharetta, owners compare managers online before they call. Common signals:
- HOA boards find no page describing your services for them.
- Neighborhood pages are near-identical copies that no longer bring enquiries.
- The tenant or owner portal link points to an old address.
- Some listings or pages contain risky wording under the Fair Housing Act (preferences about familial status, for example).
- The site breaks on mobile and forms ask for too much information.
What to keep, merge or redirect?
Before any quote, audit your existing pages. This is the basis of the 301 redirect map.
| Page type | Common decision | Technical action |
|---|---|---|
| Owner homepage | Keep, rewrite | Same URL |
| Neighborhood pages (Midtown, Buckhead, Decatur, Alpharetta) | Keep those with traffic, merge the rest | 301 to the merged page |
| HOA pages | Create if missing | New URL |
| Old listings | Remove from the site, handled by the listings feed | 301 to the rentals page |
| Blog posts | Keep the most read, archive the rest | 301 or 410 depending on the case |
| Forms | Cut to the minimum | Test after go-live |
What does the redesign cost over three years?
2026 ballpark from typical quotes and public rate pages of Atlanta agencies, not a survey. Maintenance is a market assumption over 33 months.
| Option | Build (USD) | Maintenance, 33 months | 3-year total (USD) |
|---|---|---|---|
| Freelancer | 8,000 | 150 a month, assumed: 4,950 | 12,950 |
| Atlanta studio | 24,000 | 250 a month, assumed: 8,250 | 32,250 |
| Mid-size agency | 60,000 | 500 a month, assumed: 16,500 | 76,500 |
| Kolonell Starter | 2,900 | 150 a month, assumed market rate: 4,950 (Kolonell on quote) | 7,850 |
| Kolonell Growth | 4,900 | 150 a month, assumed market rate: 4,950 (Kolonell on quote) | 9,850 |
| Kolonell Premium | 8,900 | 150 a month, assumed market rate: 4,950 (Kolonell on quote) | 13,850 |
Each tier includes a project manager reachable in Eastern time, native English or French copywriting and 3 months of support. Premium is the multilingual tier, languages set in the quote. Details on the international offer.
Timeline, risks and lines on quote
With Kolonell: week 1 design, weeks 2 and 3 build and migration, week 4 QA, then Search Console monitoring for 6 weeks. Avoid the start of the month, when rent comes in and support is busy.
Main risks:
- Search visibility: URL inventory, 301 map for service and neighborhood pages, Search Console after go-live.
- Portals: owner portal, tenant portal, rent payment, maintenance requests and accounting software are kept and linked; any integration is a separate line on quote. So is the listings feed.
- Data: open forms limited to name, contact and property address; ID, bank or income documents only through a secure application portal.
- Licensing: in Georgia, managing property for others generally falls under a Georgia Real Estate Commission license; display your details as you hold them.
- Fair Housing: review pages and listings before go-live to avoid discriminatory wording.
- Accessibility: WCAG 2.2 AA target; ADA Title III website accessibility suits are frequent. CAN-SPAM governs newsletters. This is not legal advice.
No figure on units managed, occupancy or rents achieved should appear unless it is real and verifiable. Ongoing SEO work is on quote. Questions to ask: who runs the page audit, who tests the portal links, who reviews Fair Housing wording?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
When is an Atlanta agency the better choice?
If you want monthly on-site property video tours, local ad campaigns run by the same team or a deep integration with your management software, an Atlanta agency fits better. For a well-scoped redesign, a fixed grid is often enough.
Mini case study
Illustrative example: Linden Court Property Group, a fictional Decatur-based company managing single-family homes for investors and supporting a few HOAs. A local studio quotes $26,000 and 3 months. Kolonell Growth: $4,900, plus $1,200 for an independent local photographer (third-party cost), so $6,100. Adding $150 a month for 33 months (market assumption; Kolonell maintenance after the 3 included months on quote), so $4,950, the three-year total reaches $11,050. The studio, with $250 a month for 33 months (market assumption, $8,250), reaches $34,250.
FAQ
Do we need one page per neighborhood?
Only if each page carries its own content. Four strong pages beat 15 identical ones.
Do HOAs need a dedicated area?
A services page is enough to start. A members area with documents is a separate line on quote, beyond the $4,900 Growth price.
How long does the redesign take?
3 to 4 weeks once content is ready, versus 2 to 4 months for a typical local studio.
What should we check after go-live?
301 redirects, portal links and forms, then Search Console for 6 weeks.
Can we publish client reviews?
Yes, only real reviews with their source. Publish no unverifiable figures: 0 invented reviews.
Let's scope your project. A clear redesign for owners, investors and HOAs, from $4,900, live in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
