The verdict in three sentences
In Brisbane, a property management company website built by a local agency costs, as a 2026 order of magnitude, roughly 8 000 to 40 000 AUD (about 5 200 to 26 000 USD), and the top of that range is where most multi office firms land once suburb pages and listings feeds are added. Kolonell builds owner acquisition pages, office and suburb pages, a rental appraisal request and tenant flows for a fixed 2 900, 4 900 or 8 900 USD, with no on site work and no photo shoots. For a growing rent roll in South East Queensland, compare the three-year cost and ask each supplier how the site will help owners in Newstead, North Lakes and Springfield find the right office in two clicks.
How do Brisbane agencies, freelancers and Kolonell compare on price?
These are cautious orders of magnitude, not official prices, based on public price pages of Brisbane and Gold Coast agencies, minimum project sizes on Clutch.co profiles, published hourly rates (often 110 to 170 AUD an hour, about 72 to 110 USD) and rates visible on Upwork and Airtasker. Conversions use roughly 0.65 USD per AUD.
| Item | Brisbane agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 order of magnitude | 8 000 to 40 000 AUD (about 5 200 to 26 000 USD) | 2 000 to 6 500 AUD (about 1 300 to 4 200 USD) | 2 900 / 4 900 / 8 900 USD, fixed price |
| Multi office structure (one page per office and suburb) | Usually quoted as extra pages | Depends on capacity | Included in Premium |
| Usual timeline | 8 to 14 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Copy for owners and tenants | Often left to you | Rarely included | Native English copywriting included |
| Workshops in your office | Yes | Yes | No, Google Meet calls only |
| Support after launch | Separate retainer | Case by case | 3 months, 6 in Premium |
| Ownership | Check the contract | Check the contract | Domain in your name, all access handed over |
A Brisbane freelancer may well undercut Kolonell Starter. Kolonell makes sense when you want a written, fixed scope and native copy across many pages, with a project manager who books Google Meet calls at your hours and sends a written update every week. The team is based in Senegal (GMT), ten hours behind Brisbane, so calls usually sit in your late afternoon. Payment is by bank transfer or Wise: 50 % at kickoff, 50 % on delivery. More on our international website offer.
What will you really spend over three years?
The table keeps the same maintenance and feed assumptions on both sides, because Kolonell quotes maintenance after the support period, and any custom listings feed, separately.
| Line over 36 months | Brisbane agency (multi office site) | Kolonell Premium |
|---|---|---|
| Website build | 34 000 AUD (about 22 100 USD) | 8 900 USD |
| Support included after launch | Per contract | 6 months included |
| Maintenance (same assumption) | 30 months at 180 USD, 5 400 USD | 5 400 USD, maintenance quoted separately |
| Custom REAXML listings feed (same assumption) | 20 hours at 150 AUD, 3 000 AUD (about 1 950 USD) | 1 950 USD if needed; an embed from your software is included |
| Team portraits and office photos | Local photographer, 1 500 AUD (about 975 USD) | Same photographer, 975 USD |
| Indicative total | About 30 425 USD | About 17 225 USD |
The gap is real, but it shrinks if the agency quote already includes copywriting you would otherwise pay for. Line up the quotes on identical rows before you decide.
What is in each plan for a Brisbane property manager?
| Feature | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Owner acquisition pages | One services page | Separate pages for houses, apartments in bodies corporate and investor portfolios | Full owner section with fee explanation and a switching guide |
| Office and suburb pages | One contact page | Up to three offices | Office pages plus suburb pages for each area you cover |
| Rental appraisal request | Simple form | Qualified form (suburb, property type, lease end date) | Qualified form routed to the nearest office |
| Rentals | Link to realestate.com.au and Domain | Listings embedded from your software | Embedded listings filtered by office |
| Tenant pages | Link to your tenant app | Bond, entry condition and vacating FAQ | Tenant guides, routine inspection info and app link |
| Maintenance and emergency repairs | Contact form | Form with photo upload | Urgent and routine paths with after hours guidance |
| Support after launch | 3 months | 3 months | 6 months |
A custom owner portal (statements and reports built for you) is an application quoted on request. Ongoing SEO for each suburb page is also quoted on request.
What does a Brisbane rent roll need from its website?
Brisbane's rental market spreads across very different stock. Apartment towers in Newstead, Fortitude Valley, South Brisbane and Kangaroo Point sit inside bodies corporate with their own by-laws; students rent around St Lucia and Kelvin Grove; families rent detached houses in Logan, Ipswich and the Moreton Bay area; and infrastructure works ahead of the 2032 Olympic and Paralympic Games keep interstate and overseas investors watching the city. Each owner wants proof that you know their building or their street. A site that wins those mandates should:
- Give each office and suburb its own page, with the property managers who actually work there.
- Explain how you handle bodies corporate: by-laws, levies notices, coordination with the body corporate manager.
- Keep the appraisal form short and ask for the lease end date, the moment owners switch agencies.
- Show live rentals from your software, matching realestate.com.au and Domain.
- Route tenants to their app for repairs, bond and vacating.
On compliance, facts only. In Queensland, property management is licensed under the Property Occupations Act 2014, administered by the Office of Fair Trading, so display licence details accurately. Tenancies follow the Residential Tenancies and Rooming Accommodation Act 2008, bonds are lodged with the Residential Tenancies Authority, and Queensland has amended its rental laws several times in recent years, so date any tenant guidance and keep it current. Bodies corporate are governed by the Body Corporate and Community Management Act 1997. The Privacy Act 1988 covers businesses above 3 million AUD turnover and some smaller ones. WCAG 2.2 AA is a sensible accessibility target. This is not legal advice.
Need a professional website?
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Which warning signs should you look for in a quote?
- Suburb pages priced one by one with no cap.
- A custom feed quoted when your software already offers an embed.
- Tenant law content written once and never dated.
- No named person responsible for your project week to week.
- A domain, hosting or analytics account owned by the supplier.
Mini case study
Illustrative example. Tom H. is general manager of a property management business with 1 800 managed properties across three offices in Newstead, North Lakes and Springfield. A Brisbane agency quotes 34 000 AUD (about 22 100 USD) over 14 weeks. Kolonell proposes Premium at 8 900 USD with office and suburb pages, on a written six week plan.
Build gap: about 13 200 USD. Tom then values one new mandate: an apartment let at 620 AUD a week at a 7.5 % fee brings about 2 418 AUD a year (about 1 570 USD). The site does not promise new owners; it makes each office easier to find and contact.
FAQ
How much does a property management website cost in Brisbane in 2026?
With a local agency, roughly 8 000 to 40 000 AUD (about 5 200 to 26 000 USD); a freelancer often charges 2 000 to 6 500 AUD. Kolonell charges a fixed 2 900, 4 900 or 8 900 USD.
Can you build pages for several offices?
Yes. Growth covers up to three offices, and Premium at 8 900 USD adds suburb pages for each area you cover.
Do you integrate our property management software?
If it offers an embed for listings or the tenant app, it is included in Growth and Premium. A custom REAXML feed or portal is quoted separately.
How do meetings work from Brisbane?
Brisbane is ten hours ahead of our team, so Google Meet calls are booked in your late afternoon, with a written update every week. Kolonell does not visit your offices.
How long until the site is live?
Starter and Growth take 3 to 4 weeks. Premium follows a written plan, usually 4 to 6 weeks, with 6 months of support after launch.
Let's scope your project. Send us your number of offices, rent roll size and software, and we will reply with a fixed price plan delivered in 3 to 6 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.