The verdict in three sentences
For an industrial windows and doors manufacturer in Berlin, an online product configurator pays for itself mainly in recovered sales time: automated quoting cuts the time spent pricing repetitive requests by 40 to 60%. Cost depends on the number of business rules to encode, from 15,000 EUR excl. VAT for a simple range to 60,000 EUR for thousands of combinations, and 3D rendering adds 8,000 to 25,000 EUR, as a 2026 market estimate. Plan 3 to 6 months, including a full month to formalise pricing rules with your engineering team.
What drives the price of a configurator
The cost of a configurator does not depend on the number of pages on the site. It depends on the complexity of your catalogue: number of possible dimensions, technical incompatibilities (laminated glazing requires a reinforced profile), tiered pricing rules, and links with the ERP to pull up-to-date material prices.
| Configurator level | Business rules | Indicative budget (EUR excl. VAT) | Timeline |
|---|---|---|---|
| Simple range | 5 to 10 options, grid pricing | 15,000 to 22,000 | 10 to 12 weeks |
| Mid-range | 10 to 30 options, incompatibilities | 22,000 to 35,000 | 12 to 16 weeks |
| Complex range | 30+ options, free dimensions, calculations | 35,000 to 60,000 | 16 to 24 weeks |
| Technical 2D rendering | Auto-generated dimensioned drawing | 4,000 to 8,000 | + 2 to 3 weeks |
| Interactive 3D rendering | Rotating model, live finishes | 8,000 to 25,000 | + 4 to 6 weeks |
| ERP connection | Synced prices and stock | 6,000 to 18,000 | + 3 to 5 weeks |
The most underestimated item is rule formalisation. In many companies, pricing relies on a 15-tab Excel file and the memory of two sales engineers. Until these rules are written down, no vendor can code them correctly.
Automated quoting: what the manufacturer really gains
The gain shows up in three places: pricing time, response time to the customer, and the quality of incoming requests. A prospect who has already configured the product arrives with a precise need, which improves conversion.
| Indicator | Without configurator | With configurator (estimate) |
|---|---|---|
| Average time to price a request | 45 to 90 minutes | 10 to 30 minutes |
| Response time to the customer | 3 to 7 working days | instant to 24 h |
| Share of incomplete requests | 30 to 50% | under 10% |
| Pricing errors | 3 to 8% of quotes | under 1% |
| Reduction in sales time | baseline | 40 to 60% |
| Requests handled per salesperson per week | 15 to 25 | 35 to 60 |
Watch the scope: a B2B configurator often has to show a public indicative price, then a contractual price once the trade customer logs in, with their negotiated discounts. This customer area usually adds 5,000 to 12,000 EUR excl. VAT, but it is what retains installers and distributors.
Mini case study
Illustrative example: Jonas, sales director of an aluminium windows manufacturer in Berlin-Spandau, receives 1,200 quote requests a year. Each quote takes a sales engineer 60 minutes on average, at a loaded cost of 60 EUR an hour.
Current cost: 1,200 hours, or 72,000 EUR a year. With a mid-range configurator at 30,000 EUR and an ERP connection at 10,000 EUR, pricing time drops by 50%: 600 hours saved, or 36,000 EUR a year. The 40,000 EUR investment pays back in about 13 to 14 months, not counting the deals won by answering in 24 h instead of 5 days.
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FAQ
How much does a B2B product configurator cost in Berlin in 2026?
As a market estimate, from 15,000 EUR excl. VAT for a simple range to 60,000 EUR for a complex one. 3D rendering adds 8,000 to 25,000 EUR.
Is 3D essential?
Not always. For trade customers, an auto-generated 2D dimensioned drawing at 4,000 to 8,000 EUR is often enough and is much lighter on mobile.
How long does the project take?
Count 3 to 6 months. The first month is spent writing business rules with engineering; without it, development slips.
Should the configurator connect to the ERP?
It is recommended as soon as material prices change more than twice a year. The connection costs 6,000 to 18,000 EUR and prevents wrong quotes on aluminium or glass.
Can we show different prices to different customers?
Yes, with a trade customer area applying negotiated discounts, for roughly 5,000 to 12,000 EUR depending on the number of price lists.
Let's scope your project. Send us your catalogue and your current pricing file, and we will scope the rules to encode, the integrations and the timeline through a free quote. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
