Dakar corporate video: an exploding market in 2026
Corporate video (films for companies: presentation, testimonials, events, training, social networks) explodes in Senegal between 2023 and 2026. Drivers: LinkedIn becomes main B2B media, banks/telecoms produce more internal videos, Senegal exportation on YouTube, video surpasses photo in social media performance.
Senegal annual corporate video market: ~12-22 billion FCFA in 2026.
Studio Vidéo Pro Sénégal, founded in 2019 in Mermoz, contacted me in April 2024. 38 productions/year. Fourteen months later: 85 productions/year (×2.2), 320 M FCFA revenue. Here is the mechanism.
H2: Portfolio site + equipment
Site with showreel + client cases by category (brand clips, testimonials, events, motion graphics, training). Detailed equipment page (Sony FX6, RED Komodo, DJI drones, Rode/Sennheiser audio, DaVinci Resolve + Premiere Pro + After Effects post-prod).
High-end equipment = strong differentiator. Initial equipment investment 28-65 million FCFA.
H2: Pricing and investments
Typical 2026 rates:
- Company presentation clip 60-90 sec: 800 KFCFA-2.5 M FCFA
- Structured client testimonial: 350 KFCFA-1.2 M FCFA
- Institutional film 3-5 min: 2.5-8 M FCFA
- 1-day event coverage: 1.8-4.5 M FCFA
- LinkedIn video series (10 short videos): 2.5-6.5 M FCFA
- Long documentary: 8-25 M FCFA
| Item | Upfront | Monthly recurring |
|---|---|---|
| Portfolio site + showreel | 5,500,000 to 9,000,000 FCFA | 200,000 FCFA |
| Video + audio + drone equipment | 28,000,000 to 65,000,000 FCFA | 1,500,000 FCFA |
| Equipped studio (green screen, lighting) | 14,000,000 FCFA | 800,000 FCFA rent |
| 4 producers + 2 motion designers | 600,000 FCFA recruitment | 6,500,000 to 9,500,000 FCFA |
| LinkedIn + editorial production | — | 380,000 FCFA |
Upfront investment: 47-88 million FCFA. Monthly recurring: 9-12 million FCFA. For 85 productions × 3.8 M FCFA average basket = 323 M FCFA / year. Net margin 25-35% = 80-115 M FCFA / year.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Which cinema camera to favor in Senegal 2026?
Top 3: Sony FX6 (ideal corporate, price ~3.5 M FCFA), RED Komodo (light cinema, 7-12 M FCFA), Blackmagic Pocket 6K (entry cinema, 1.8 M FCFA). Plus lenses (Sony E-mount, adapted Canon EF).
Which post-production stack?
2026 standard: DaVinci Resolve (editing + grading, free or Studio 18,000 FCFA), Adobe Premiere Pro + After Effects (Creative Cloud subscription). Plus Pro Tools or Audition for audio.
How much to charge for a shooting day?
Standard rate: 1.2-3.5 M FCFA for 1 camera + 1 sound + 1 producer day with included equipment. With drone + additional equipment: +500-1500 KFCFA.
Which formats work best on LinkedIn?
Top 3 2026: 9:16 vertical videos (60-90 sec, viral via stories), 1:1 square videos (45-75 sec, LinkedIn feed), 16:9 horizontal videos (90-180 sec, long format). Mandatory subtitles (85% sound-off viewing).
Fixed studio or rent?
Fixed studio profitable if > 8-12 productions/month. Otherwise rent Dakar studios (Studio K, Stage Dakar, event rentals). Studio rental rate: 280-650 KFCFA / day.
Let's talk about your case
If you run or want to launch a corporate video activity in Dakar, we can design the site and strategy. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
