The verdict in three sentences
For a private security company with 200 to 1,500 guards in Dubai, a premium corporate website costs AED 20,000 to 50,000 (about USD 5,400 to 13,600) in 2026, delivered in 5 to 8 weeks. Security buyers (facilities directors at banks, embassies, regional headquarters) check licences, certifications and references before they ever request a proposal. A site that puts that proof up front and offers a site security audit form pays for itself with the first signed contract.
What a security buyer checks before calling you
A facilities manager at a bank in DIFC does not pick a provider from a brochure. They browse the website, compare two or three firms, then send an RFQ to the ones that look most credible. The deciding elements are always the same: SIRA licence number and validity, trade licence, real headcount, guard training, response capability (control room, patrol vehicles, K9 units) and sector references.
| Trust signal | Present on most competitor sites | Impact on proposal requests (2026 estimate) |
|---|---|---|
| SIRA licence number and validity date | Rarely | +20 to 30% qualified requests |
| Certifications (ISO 9001, ISO 18788) | Rarely | Mandatory for multinationals |
| References page by sector (banks, NGOs, embassies) | Sometimes | +15 to 25% conversion rate |
| Headcount, 24/7 control room, response times | Rarely quantified | Cuts 2 to 3 calls before the site visit |
| Free site audit form | Almost absent | 3 to 8 requests per month on a well-ranked site |
| Arabic version | Sometimes | Needed for government and semi-government clients |
The most profitable page is often the simplest: a four-step site audit form (site type, area, hours, identified risks) that produces a pre-filled brief for your sales director.
2026 price grid in Dubai
Quote gaps come from the number of sector pages, the bilingual version, the audit form and the photo production. A AED 6,000 site built on a generic theme will not pass a bank procurement filter.
| Package | Scope | Indicative price (AED, excl. VAT) | Timeline |
|---|---|---|---|
| Essential | 8 to 10 pages, licences, contact, WhatsApp | 20,000 to 27,000 | 5 weeks |
| Premium | + sector pages, references, audit form, EN/AR | 30,000 to 40,000 | 6 to 7 weeks |
| Premium + recruitment | + guard application portal, filtering by zone and qualification | 40,000 to 50,000 | 7 to 8 weeks |
| Photo and video shoot of guards on duty | Option | 4,000 to 10,000 | 1 to 2 days |
| Local SEO (Google Business, area pages) | Monthly | 1,500 to 4,000 / month | Ongoing |
| Maintenance, backups, security | Monthly | 800 to 2,000 / month | Ongoing |
One point often forgotten: a security company needs a secure website. SSL, security headers, daily backups and form protection are the minimum, because a hacked site sends a disastrous signal to a banking client.
The recruitment module, a hidden lever
An 800-guard company has 25 to 40% annual turnover, meaning 200 to 320 hires. An online application portal (ID, police clearance, certificates, preferred zone) saves HR 6 to 10 hours a week and builds a pool ready to deploy when a new contract starts within 15 days.
Mini case study
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Omar, sales director of a 650-guard company in Al Quoz, chooses the Premium package at AED 36,000 plus a shoot at AED 7,000, for AED 43,000 in total. In six months, the audit form receives 22 requests, leading to 9 site visits and 2 signed contracts: a bank branch network (6 guards, AED 450,000 a year) and an NGO regional office (10 guards, AED 780,000 a year). At a 12% net margin, these two contracts generate about AED 147,600 a year. The site pays back in under four months on margin alone, and the three-year contract value exceeds AED 3.6 million.
FAQ
How much does a website for a private security company in Dubai cost?
Expect AED 20,000 to 50,000 excluding VAT in 2026, depending on page count, the Arabic version and the recruitment module. Maintenance adds AED 800 to 2,000 a month.
How long does it take to go live?
5 to 8 weeks, provided you quickly supply licences, certificates and client references. The photo shoot is scheduled in week 2 so it does not delay delivery.
Can we name our bank and embassy clients?
Only with written consent, often limited to the sector without logos. An anonymised references page ("4 bank branches, 2 consulates") still works and lifts requests by around 15%.
Does the audit form really bring contracts?
On a well-ranked Dubai site, it generates roughly 3 to 8 requests a month. A single 10-guard contract, worth AED 600,000 to 1,000,000 a year, justifies the whole project.
Do we need an Arabic version?
Yes if you target government entities and semi-government companies. It adds AED 5,000 to 8,000 to the quote.
Let's scope your project. Send us your headcount, licences and target sectors: we will price a premium site between AED 20,000 and 50,000, delivered in 5 to 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
