The verdict in three sentences
For a private or international school in Dublin, the best time to redesign the website is between the end of the admissions season and the next round of open days, so the new site is live, tested and indexed before families start comparing schools. Typical Dublin agency quotes for a school redesign sit around €10,000 to €35,000 (2026 ballpark), while Kolonell builds on a fixed grid of €2,700, €4,500 or €8,200, delivered in 3 to 4 weeks once content is ready. The risks that matter most are pupil images published without valid consent, children's data collected through forms without a clear basis, and broken links from old admissions pages that parents and search engines still use.
When is a redesign due, and when should it happen?
Fee-paying secondary schools and international primaries across Ballsbridge, Donnybrook, Rathgar, Foxrock and Dún Laoghaire share a pattern: many families relocating with tech and pharma employers start their search online, often from abroad, months before they visit. A site that hides the admissions process, shows a gallery from five years ago, or sends enquiries to a generic inbox loses them early.
Common signals: the admissions page is a PDF, the open day booking is an email address, parents cannot find term dates on mobile, staff cannot update news without the original developer, and the photo library has no record of who consented to what. When three or more apply, plan a redesign, and plan it around your calendar.
| Period | Admissions activity (typical) | Redesign activity |
|---|---|---|
| February to March | Offers confirmed, waiting lists managed | Audit, URL inventory, Search Console baseline |
| April | Quieter admissions period | Content workshop, consent review of photo library |
| May | Prospective family enquiries continue | Design and build, 3 to 4 weeks with Kolonell once content is ready |
| June | Term ends | Redirect testing, staff CMS training, launch |
| July to August | Relocating families research from abroad | Monitoring, 404 fixes, first content updates |
| September to October | Open days and tours | New site carries the open day campaign |
This is an illustration: align it with your own admissions timetable.
What budget should a Dublin school plan?
Ranges below are a 2026 ballpark from typical agency quotes and public rate pages, stated in general terms. Third-party items are labelled.
| Option | What you usually get | 2026 ballpark |
|---|---|---|
| Freelance on a school theme | 8 to 15 pages, news, gallery | €3,000 to €8,000 |
| Dublin web studio | Custom design, CMS, admissions section | €10,000 to €20,000 |
| Education specialist agency | Strategy, photography direction, integrations | €20,000 to €35,000+ |
| Kolonell Starter | Focused site with admissions essentials | €2,700 |
| Kolonell Growth | Full redesign, news, events, CMS, enquiry forms | €4,500 |
| Kolonell Premium | Multilingual tier (for example English and Irish), languages set in the quote | €8,200 |
| Professional photo and video day (third-party cost) | Campus, classes, activities, with consent managed by the school | €1,200 to €3,500 |
The Kolonell price includes a project manager reachable in Irish hours, native English copywriting, delivery in 3 to 4 weeks and 3 months of support. On quote: open day and tour booking with slot management, parent portal links or integrations with your school management system, online application with document upload, search work and maintenance after the 3 included months. Tier details are on the international website offer.
What are the main risks, and how do you mitigate them?
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Lost rankings on admissions and fees pages | Medium | High | Inventory every URL, 301 redirect each one, submit the new sitemap in Search Console |
| Pupil photos without valid consent | High | High | Audit the library, keep only images covered by current consent, record consent per image |
| Children's data in enquiry forms | Medium | High | Collect parent details first, minimal child data, clear privacy notice, set retention |
| Fees page outdated after launch | Medium | Medium | Single editable fees block, owner named in the bursar's office |
| Migration of news archive | High | Low | Keep 2 to 3 years, archive the rest, redirect popular posts |
| Downtime during launch | Low | Medium | Staging site, launch outside term-time peaks, old site kept 30 days |
Data protection. Schools process data about children, so GDPR and the Data Protection Act 2018 apply with particular care, under the supervision of the Data Protection Commission. On the public site, avoid naming pupils next to their photos, keep enquiry forms to what admissions actually needs, and explain in the privacy notice who receives the data and how long it is kept. Photo and video consent should be documented and easy to withdraw, with images removed promptly when consent is withdrawn.
Safeguarding. Schools in Ireland have child safeguarding statement duties; many publish the statement or make it easy to find on the website. Ask your designated liaison person where it should sit and keep it current. This is not legal advice: check data protection and safeguarding obligations with your own advisers and the relevant authorities.
Compliance review of marketing content. Before go-live, have the principal or board review claims about results, university destinations and comparisons with other schools. Publish only what you can substantiate.
When is a Dublin agency the better choice?
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A local agency makes sense if you want a full rebrand with workshops for staff, parents and the board, a photo and video production run by the same team, or a deep integration with your school management system and an online application with payments. Those projects typically justify €20,000 and more. If your brand is stable and you need a clear, fast, bilingual site that staff can update, a fixed grid is enough.
Questions to ask: who owns the domain and hosting account? Is the redirect map delivered and tested? How is image consent tracked in the CMS? What happens after the 3 months of support?
Mini case study
*Illustrative example.* Niamh is head of admissions at a fee-paying co-educational secondary in Rathgar where roughly a quarter of new families relocate from abroad. The current site has 61 indexed URLs, 140 news posts and a photo library of about 900 images. She chooses Premium at €8,200 for English and Irish, keeps 45 news posts and redirects the 61 URLs. The consent audit keeps 310 images; a local photographer (third-party cost) adds a campus day for about €2,000. Total visible cost: about €10,200, against a Dublin education agency quote of €28,000. Open day booking with slot management is scoped on quote for a second phase before September.
FAQ
How much does a school website redesign cost in Dublin in 2026?
Typical local quotes range from about €10,000 to €35,000. Kolonell builds for €2,700, €4,500 or €8,200 depending on the tier, with booking and integrations on quote.
Do we need consent for every pupil photo on the website?
You need a valid basis for each image, and for schools that is usually documented consent. Audit the library before migration: keeping only images with current consent often reduces it by half or more.
Can the site be in English and Irish?
Yes, through Premium at €8,200, the multilingual tier with languages set in the quote. A native Irish reviewer you choose, if wanted, is a third-party cost.
How long does the redesign take?
The build takes 3 to 4 weeks once content is ready. With audit, consent review and redirects, allow 8 to 12 weeks from kickoff to launch.
Can parents book open day tours online?
Yes. A simple enquiry form is included from Starter at €2,700, while booking with time slots and capacity limits is scoped on quote.
Let's scope your project. Tell us your page count, languages and admissions calendar, and we will propose a fixed EUR scope timed to go live before your next open day. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.