The verdict in three sentences
A Calgary private school website redesign costs CAD 20,000 to 60,000 (roughly USD 14,500 to 43,000) with a local agency in 2026, while Kolonell works from a fixed grid: Starter USD 2,900, Growth USD 4,900, Premium USD 8,900. The bigger risks sit outside the visuals: losing admissions and program pages that already rank, and shipping a site that fails families who use a keyboard, a screen reader or captions. Build to WCAG 2.2 AA from the first wireframe, keep a complete 301 redirect map, and pick a go-live date that misses both Stampede week and the winter admissions window.
This guide is written for heads of school, admissions directors and boards in Calgary, from Mount Royal and Aspen Woods to Springbank and Bridgeland, many of them serving energy-sector and relocating families.
Which signals say the redesign can't wait?
A school website usually ages through its accessibility first. The most common signals:
- policies and term letters are posted as scanned PDFs that a screen reader cannot read;
- open house and performance videos have no captions;
- the admissions enquiry form can't be completed with a keyboard, or flags errors only in red;
- brand colors fail minimum contrast on buttons;
- on a phone, the school calendar and open house page need three pinch-zooms.
| Check | What families experience | Fix in the redesign | Typical effort |
|---|---|---|---|
| Button contrast | Light gray text unreadable in sunlight | Palette adjusted to a 4.5:1 ratio | 1 to 2 days |
| Keyboard navigation | Dropdown menu stuck without a mouse | Menu and visible focus tested | 1 to 2 days |
| Policy PDFs | Screen reader silent on a scan | Tagged PDFs or HTML pages | 1 to 3 hours per document |
| Videos | No captions on the virtual tour | Synchronized captions | 10 to 20 min per video |
| Admissions form | Errors shown in red only | Text messages and clear labels | 1 day |
| Accessibility statement | Missing | Dedicated page with a contact | 2 hours |
What does a redesign cost in Calgary in 2026?
The ranges below are a 2026 ballpark based on typical local agency quotes and public rate pages, converted approximately to USD.
| Option | 2026 ballpark | Usually included | Kept separate |
|---|---|---|---|
| Full-service Calgary agency | CAD 30,000 to 60,000 (approx. USD 21,500 to 43,000) | Strategy, custom design, CMS | Portal, integrations, captioning |
| Small local studio | CAD 15,000 to 30,000 (approx. USD 11,000 to 21,500) | Adapted design, partial migration | Full accessibility audit |
| Freelancer | CAD 5,000 to 15,000 (approx. USD 3,600 to 10,800) | Customized theme | Copywriting, testing, redirects |
| Kolonell Starter | USD 2,900 | Focused site, native copywriting | Portal, payments, SIS |
| Kolonell Growth | USD 4,900 | Full site, key page migration, 301 map | Portal, payments, SIS |
| Kolonell Premium | USD 8,900 | The multilingual tier, languages set in the quote | Portal, payments, SIS |
Every Kolonell tier includes a project manager reachable in Mountain Time, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. These stay on quote, each as a separate line: secure admissions portal, fee payment, student information system (SIS), parent app, calendar feeds and search work. Existing tools are kept and linked, never rebuilt inside a fixed-price site. Tier details are on the international offer page.
How long does it take, and when should you go live?
| Phase | Duration | Owner | Accessibility checkpoint |
|---|---|---|---|
| URL and PDF inventory | 3 to 5 days | Kolonell with the school | List of PDFs to tag |
| Content gathering | 2 to 6 weeks, before kickoff | School | Video transcripts |
| Wireframes and templates | Weeks 1 to 2 | Kolonell | Contrast and focus approved |
| Build and migration | Weeks 2 to 3 | Kolonell | Headings, image alt text |
| QA | Weeks 3 to 4 | Both | Keyboard, screen reader, 301s |
| Post-launch monitoring | 6 weeks | Kolonell, then the school | Family feedback |
Realistic windows: late August, or a quiet week in spring. Avoid Stampede week in July, when part of the staff and many families are away or busy, and the winter admissions window with its open houses.
Which risks matter, and how do you contain them?
- Organic traffic loss. Inventory every URL (admissions, programs, open house, transportation, calendar, fees page if published), build a 301 redirect map and watch Search Console for 6 weeks.
- PDF migration. A 40-page policy can't be tagged in ten minutes, so prioritize the most downloaded documents.
- Links to existing tools. Portal, payment and parent app are linked and tested, not rebuilt.
- Downtime. DNS switch prepared with a short TTL, on a weekday morning.
- Children's data. Under Alberta's PIPA, the open enquiry form collects the minimum: no health, special needs, report card, passport or custody data. Documents go only through a secure portal, on quote. Newsletter sign-ups follow CASL.
- Compliance review. Programs, approvals and any accreditations appear only as the school actually holds them, within the provincial framework for private schools. Child protection pages remain the school's own documents, approved by the school. Student photos and videos only with documented parental consent and a removal procedure. The cookie banner must work with analytics and admissions tags.
This is not legal advice.
Which questions should you ask a provider?
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- Who tests with a screen reader, and with which tool?
- Are existing PDFs tagged, converted to HTML, or left as they are?
- Who updates the calendar, news and policies after launch?
- Is the 301 map delivered as a file the school keeps?
When a Calgary agency is the better choice
If you want to rebuild the admissions portal, integrate deeply with the SIS or run weekly in-person workshops with the board, a local agency with a full development team is justified, despite a budget three to five times higher.
Mini case study
Illustrative example: Chinook Ridge School of the Arts, a fictional private school of about 220 students with a specialist arts program. It picks Growth at USD 4,900. Third-party costs: captioning 60 minutes of video through an independent captioning service at about USD 2 per minute, so USD 120. Over 3 years, maintenance estimated at USD 150 per month for 33 months (market assumption; Kolonell maintenance after the 3 included months on quote), so USD 4,950. Total: 4,900 + 120 + 4,950 = USD 9,970, versus about USD 21,000 for a local studio quote of CAD 29,000, before the same maintenance.
FAQ
Can a redesign really ship in 3 weeks?
Yes, 3 to 4 weeks once content is ready. Gathering content on the school side often takes 2 to 6 weeks beforehand.
Is WCAG 2.2 AA mandatory in Alberta?
Stay cautious: treat it as the technical benchmark families and partners expect. Fixing contrast and keyboard use costs 2 to 4 days during a redesign, far more afterwards.
Do we need to reshoot all our videos?
No. Captioning existing footage costs about USD 1 to 3 per minute with a third-party provider.
Is the admissions portal included?
No, it stays a line on quote, like fee payment and the SIS. The site links to them.
How long should we monitor search rankings?
At least 6 weeks in Search Console, checking the 20 most visited pages.
Let's scope your project. An accessible redesign, migration of your admissions pages and a budget fixed upfront, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.